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2/25/22, 11:30 AM Exam Paper
INDIAN SCHOOL OF BUSINESS MANAGEMENT
AND ADMINISTRATION
AN ISO 9001:2015CERTIFIED INTERNATIONALB-SCHOOL
Name : ANIMESH RAY Marks :80
Course : Post Graduate Program in Management (PGPM)
Subject : Marketing Management
Answer the following question.
Q1. Give the Classification of Products and state Product Line Decisions?
Q2. What are various ways to classify the service market?
Q3. Define marketing channel. And explain various types of marketing channels?
Q4. What are problems and constraints in Rural Marketing?
Q5. What is market segmentation and Basis of Market Segmentation?
Q6. How marketing Research and Distribution Management is done in Rural Markets?
Q7. State the Market Segmentation process and criteria for effective marketSegmentation?
Q8. What is Matrix Organization and what are advantages and disadvantages?
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