This document provides information about an assignment for the subject Services Marketing & Customer Relationship Management. It includes the subject code and name, credit hours and total marks. It lists 6 questions related to the topic and their individual marks. It also provides contact information to email or call for fully solved assignments, requesting to include semester and specialization details.

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SUBJECT CODE & NAME
MK0015- SERVICES MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
BK ID
B1808
CREDIT & MARKS
4 Credits, 60 marks
Q.No
Questions
Marks
Total Marks
1 Given your understanding of market identification, elaborate on how, in terms of market share,
a firm is expected to play certain roles.
2 Discuss the purchase process of a service customer.
3 “Interaction plays a lead role in building customer relationships”. Explain Customer Information
Management (CIM) in this context.
4 Explain gap analysis in detail.
5 Explain the benefits and opportunities of an effective e-CRM.
6 Discuss different customer retention strategies.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )