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1. Dear students, get latest IGNOU MBA Solved assignments by professionals.
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Call us at : 08263069601
ASSIGNMENT
SECOND SEMESTER
(July to December)
2020
MS - 6: MARKETING FOR MANAGERS
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2. ASSIGNMENT
Course Code : MS-6
Course Title : Marketing for Managers
Assignment No. : MS-6/TMA/SEM-II/2020
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the
coordinator of your study center on or before 31st
October, 2020.
1. (a) Explain the term Marketing and discuss the scope and its relevance
in an enterprise. Discuss the elements of marketing mix in the
below mentioned products:
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation,
targeting and positioning (STP) strategies help in marketing.
2. (a) What are the major considerations involved in designing a marketing
organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in
marketing of products and services? Explain with suitable examples.
Explain the four major factors that influence consumer buying behavior.
3. (a) What is a brand? Explain the distinct advantages that firms get from branding
decisions. Suggest how companies can build brand, by taking examplesof
(i) Deodorant
(ii) Edible cooking oil
(b) What isa price? Discuss the major pricing strategiesavailable to the marketers.
4. (a) Distinguish advertising from publicity. Discuss the statement
“Advertising is paid for, publicity is prayed for”.
When and why personal selling is more effective than other
methods of promotion? Illustrate with an example.
(b) What are the various costs associated with physical distribution?
Discuss each of these in detail.