The document outlines the objectives and marketing strategy of Dabur India Ltd. as it seeks to become a leading player in the Indian fruit processing industry. Its goals are to achieve a sales turnover of 500 crore by 2010 and make its fruit brands 'Real', 'Activ', and 'Coolers' major contestants in their segments. Key aspects of Dabur's marketing strategy include expanding its product lines to meet customer needs, increasing export revenue, targeting new customer groups, and expanding production facilities.
REDUAN's Agro (Presentation on Business Idea Generation)Reduanul Islam
This presentation is all about generation of new business idea which made by a student of MBA (Accounting) of Green Business School (GBS), Green University of Bangladesh (GUB)
Jubilant FoodWorks includes Domino's Pizzaand Dunkin' Donuts. This presentation includes Retail Management, SWOT analysis, Financials and Stock Performance till 8th September 2014.
KFC is a American fast food chain restaurant. the marketing management of KFC around the world is discussed in the presentation. the various strategy of KFC is discussed .
REDUAN's Agro (Presentation on Business Idea Generation)Reduanul Islam
This presentation is all about generation of new business idea which made by a student of MBA (Accounting) of Green Business School (GBS), Green University of Bangladesh (GUB)
Jubilant FoodWorks includes Domino's Pizzaand Dunkin' Donuts. This presentation includes Retail Management, SWOT analysis, Financials and Stock Performance till 8th September 2014.
KFC is a American fast food chain restaurant. the marketing management of KFC around the world is discussed in the presentation. the various strategy of KFC is discussed .
Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Extensive range of ice creams, Havmor is ice cream for all. This case study gets active engagement where people participate with the flavours of their choice and stand a chance to be the winner
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
Waffcha is a European Dessert brand that specializes in serving freshly baked waffles and desserts with a variety of toppings. The brand was founded in 2019 and has since then expanded into multiple cities across India. Waffcha is known for its unique and delicious waffles, made using high-quality ingredients and served in a warm and welcoming environment. The waffle is then served with a variety of toppings such as chocolate, fruits, nuts, and whipped cream
वाफचा एक डिजर्ट फ्रैंचाइज़ कंपनी है जो अपने मालिकों को एक व्यापारिक मौका प्रदान करती है। यह कंपनी भारतीय और विदेशी डिजर्ट्स के एक शानदार संग्रह को प्रस्तुत करती है जिसमें वाफल्स, चॉकलेट, आइसक्रीम, फ्रूटसलाद, मफिन्स, शेक्स और बहुत कुछ शामिल है। इसकी मिश्रण रचना, उत्कृष्ट गुणवत्ता और विविधता वाफचा को एक पसंदीदा मंच बना रही है।
वाफचा एक डिजर्ट फ्रैंचाइज़ कंपनी है जो अपने मालिकों को एक व्यापारिक मौका प्रदान करती है। यह कंपनी भारतीय और विदेशी डिजर्ट्स के एक शानदार संग्रह को प्रस्तुत करती है जिसमें वाफल्स, चॉकलेट, आइसक्रीम, फ्रूटसलाद, मफिन्स, शेक्स और बहुत कुछ शामिल है। इसकी मिश्रण रचना, उत्कृष्ट गुणवत्ता और विविधता वाफचा को एक पसंदीदा मंच बना रही है।
वाफचा एक डिजर्ट फ्रैंचाइज़ कंपनी है जो अपने मालिकों को एक व्यापारिक मौका प्रदान करती है। यह कंपनी भारतीय और विदेशी डिजर्ट्स के एक शानदार संग्रह को प्रस्तुत करती है जिसमें वाफल्स, चॉकलेट, आइसक्रीम, फ्रूटसलाद, मफिन्स, शेक्स और बहुत कुछ शामिल है। इसकी मिश्रण रचना, उत्कृष्ट गुणवत्ता और विविधता वाफचा को एक पसंदीदा मंच बना रही है।
Waffcha is a European Dessert brand that specializes in serving freshly baked waffles and desserts with a variety of toppings. The brand was founded in 2019 and has since then expanded into multiple cities across India. Waffcha is known for its unique and delicious waffles, made using high-quality ingredients and served in a warm and welcoming environment. The waffle is then served with a variety of toppings such as chocolate, fruits, nuts, and whipped cream.
Are you ready to turn your passion for desserts into a thriving business venture? Look no further than the Waffcha Dessert Franchise in India! With its delectable range of mouthwatering waffles and irresistible sweet treats, Waffcha presents an exciting opportunity for aspiring entrepreneurs to enter the booming dessert food franchise industry That’s why Business Batao has brought you a golden opportunity to do business with Waffcha Franchise.
2. OBJECTIVES
TO BECOME LEADING PLAYER IN INDIAN
FRUIT PROCESSING
TO ACHIEVE SALES TURNOVER OF 500
CRORE BY 2010
FRUIT BRANDS-’REAL’,’ACTIV’ AND
‘COOLERS’ ARE TO BE MADE MAJOR
CONTESTANTS IN THEIR SEGMENTS
3. MARKETING STRATEGY
SEVERAL VARIANTS LIKE
LITCHI,GUAVA,POMERGRANATE TO MEET
CUSTOMER NEEDS
EXPAND TO SPICES/VEGETABLES TO
SUPPLEMENT REVENUE FROM FRUIT JUICES
INCREASE EXPORT REVENUE TO FROM
15CRORE(2006) –100 CRORE(2010)
NEW TARGET GROUPS
EXPAND PRODUCTION FACILITIES TO
SUPPORT THESE AIMS
4. MARKETING STRATEGY
INVESTMENT OF 100 CRORE WILL BE
UTILISED IN IMPLEMENTATION OF
MARKETING AND PRODUCTION OVER NEXT
2 YEARS
COMPANY WILL INVEST 40 CRORE TO
UPGRADE SILISURI FOOD PROCESSING UNIT
WILL SET UP A PACKAGING UNIT IN WEST
BENGAL
WILL SET UP NEW FRUIT PROCESSING UNIT
IN SOUTH INDIA TO TAKE ADVANTAGE OF
DISTRIBUTION EFFICIENCIES
5. EXPANDING BRANDS TO 75 CRORE
LEVEL
PROMOTION OF ‘DABUR FRUIT JUICE’ IN
MARKET TO INCREASE DEMAND FOR
PRODUCT
INVEST IN PRODUCTION/FOOD PROCESSING
UNITS IN ORDER TO INCREASE
PRODUCTION
ATTRACT/FOCUS ON NEW TARGET GROUPS
TO INCREASE CUSTOMER BASE
DEVELOP NEW VARIANTS TO MEET
DEMANDS OF NEWLY ACQUIRED CUSTOMER
6. Price of each products
Promotional offers
ENCOURAGING CUSTOMERS
PROMOTIONAL OFFER
INTRODUCTORY OFFER
QUALITY
7. HOW WILL FRUIT JUICE
WITHSTAND DABURS ‘AYURVEDA
‘IMAGE
WHEN WE HEAR ‘DABUR’ WE THINK
‘AYURVEDA’
COMPANY HAS GIVEN US TOP QUALITY
PRODUCTS OVER THE YEARS
COMPANY CAN PROMOTE ITS PRODUCTS AS
A ‘FUN ‘ ENERGY DRINK TO YOUNGER
TRENDY TARGET GROUP WHO MAY NOT BE
PARTICULARY INTERESTED IN HEALTHY
LIFESTYLE
8. WILL PEOPLE ACCEPT THE ‘CHYAVANPRASH’
COMPANY AS A FRUIT JUICE PRODUCER
DABUR HAS MANY PRODUCTS WHICH COME
WITH A PROMISE QUALITY
‘QUALITY’ MEANS A NEW PRODUCT WILL
JUST AS GOOD AS EXISTING PRODUCTS
DABUR CAN PROMOTE THIS PRODUCT AS A
HEALTHY, NUTRITION ENRICHED PRODUCT
9. HOW WILL DABUR’S FOOD PROCESSING
TECHNOLOGY MATCH THAT OF MNC’S
COMPANY CAN FOCUS ON THOSE LINES
THAT BRING IN SOME PROFIT
INVESTMENTS CAN BE MADE IN EXPANSION
AND UPGRADATION OF PRODUCTION
FACILITIES/UNITS
SETTING UP NEW FACILITIES IN NEW
REGIONS WITH SUPERIOR ADVANTAGE
TRANSPORT/DISTRIBUTION
ENSURING IDEAL WORKING CONDITIONS
WITHIN THESE PLANTS
LATEST TECHNOLOGY
10. HOW WILL DABUR TAKE CARE OF PERISHABLE
PRODUCTS/TYPE OF DISTRIBUTION CHANNELS
PROPER PACKAGING/MENTION EXPIRY DATE
PROPER STORAGE/TRANSPORT FACILTY
TRANSPORT SYSTEMS AVAILABLE TO
COMPANY ARE
AIRWAYS,ROADWAYS,OCEANS
COMPANY CAN CHOOSE A SYSTEM BASED
ON COST AND DELIVERY TIME
FOR EXPORTS TO UAE,AUSTRALIA,EUROPE