Lean Meals is a healthy meal delivery service that has experienced rapid growth since launching in 2014. It currently services Southern California but aims to expand nationwide. The healthy food delivery industry represents a multi-billion dollar opportunity with growing demand. Lean Meals has built a large social media following without any traditional advertising by partnering with influencers. It projects continued expansion and $43 million in revenue over the next 3 years with a new facility and national launch.

2. Our culinary team creates 18
new menu items every week.
Our goal is to give our
customers the variety they
need to stay on track.
Convenience is the key.
We measure, cook,
serve and clean so you
don’t have to.
The food needs to be
affordable. Food is a necessity,
and our product cannot be
meant to feel like a luxury item.
WHO WE ARE

3. THE
OPPORTUNITY
The healthy food delivery space is one of the
fastest growing industries in the world. There
is an enormous amount of demand for quality
products.
The industry is a multi billion dollar space,
with unlimited potential for expansion.
We currently service one metropolitan
market, Southern California, with the intent to
expand nationwide in the next few months.
Lean Meals has amassed a very large
database of registered potential customers
through it’s highly engaged social media
profile. This database is nationwide, compiled
of people requesting the product when
available to their locale.

4. OUR
SOLUTION
Lean Meals opened it’s doors in December
of 2014 and has served more than 175,000
meals in that short amount of time.
We have created a national brand name,
while only servicing the southern California
areas.
With over 80,000 organically acquired
Instagram followers, Lean Meals is the
fastest growing social media page in the
healthy food delivery space.
We have accomplished this without
spending a single dollar on “traditional”
advertising.

5. 780k Instagram
250k YouTube
1.8 Million Instagram
1.2 Million Youtube
900k Instagram
1.7 Million Instagram
1.3 Million YouTube
700k Instagram
1.9 Million Instagram
3.4 million Instagram
3.2 Million Facebook
2.4 Million Instagram
600k Instagram
Bradley Martyn
Chrisspy
Rosa Acosta
Desi Perkins
WWE Cameron
Sarah Stage
Nick Bateman
Chantel Zales
Ricardo Baldin
OUR SOCIAL INFLUENCERS
The diversity of some of the influencers promoting Lean Meals through different social mediums

6. September 2014
Project start
October & November
Gather Data
December
Soft Opening
1st January
Grand opening
2014
Seed capital round is closed, and preparations to build our
kitchen have begun
Recipe testing, hiring and interviewing staff, and building our
infrastructure are completed.
Small social media push to attract customers to stress test
the limitations of the staff and the facility. Food tastings, and
free samples are distributed for quality control and feedback.
Our marketing starts, and propels us into the new year,
allowing us to deliver over 125,000 meals in our first 6
months.
2014
2014
2015
OUR JOURNEY

7. First month of business created 102 customers with $63,000
in sales
$105,000 in sales
$147,000 in sales
$183,000 in sales
Kitchen capacity reached, marketing is slowed down to
accommodate the maximum capacity of the facility
Move into new facility to prepare for end of summer increase
in sales.
Projected Launch of national program.
Januray 2015
February 2015
March 2015
April 2015
May 2015
July 2015
October 2015
MILESTONES
1 MILLION IN SALES

8. This equipment allows us to seal the
food for shipping across the country
Buy Tray Sealer
Set up regions and markets viable for
overnight shipping at a reasonable
cost. Fed ex contracts are in place at
65% off quoted rates
Start Buildout of new
facility
Gather Data
Analyze market
Innovate
Announce
Extended Areas
of Service
Fed Ex Zones limit delivery areas
due to distance from the origination.
It is cost prohibitive to deliver
nationwide without this
Open New Facility Nationwide coverage should solidify
us as a dominant force in the food
delivery industry. Our market value
should soar.
Exit strategy
Scout for second facility for coverage
of Continental United States
EXPANSION

9. First 8 months of 2015 $1.1m,
last quarter projected $2m.
2017 national expansion
$25m in projected
revenue.
2016 western united states
expansion $15m in projected
revenue.
3 year projected revenue
$43.1M
PROJECTIONS

10. $5 MILLION
FUNDING & ROI FUNDING WILL BE
USED FOR
Production Facility
Advertising & PR
Salaries
Reserve

11. The thing that makes Lean Meals unique, is that we have managed to do almost a
million dollars in sales in less than a year, without spending a single dollar on
“traditional” advertising. No commercials, no print ads, no radio spots, nothing spent on
advertising at all. We have grown our business by giving influencers our product, and
asking them to speak to their audience about what they really think of it. Every single
social media post made for and about Lean Meals was done fully through a direct barter.
We paid for every single piece of media with our product. Our biggest strength is the fact
that people like our food. Not only are they willing to accept it as payment for posting to
their audience, but are always willing to defend the integrity of it, if ever questioned
publicly about it.
- Ivan Cohen | CEO
FINAL NOTE

12. IVAN COHEN
FOUNDER & CEO
310-363-1698
Ivan@leanmeals.com
www.leanmeals.com