Marketing Management

1. Introduction to Marketing
Management
This presentation provides an overview of marketing management, its core
principles, and its role in driving business success.
by Shakib Hossen

2. What is Marketing Management?
Definition
Marketing management is the process of planning, executing,
and controlling marketing activities to achieve organizational
goals.
Importance
It drives business growth, builds brand value, and ensures
customer satisfaction.

3. The Nature of Marketing
Management
Customer-Centric
Marketing management
prioritizes understanding and
meeting customer needs.
Dynamic
It adapts to constantly
changing market conditions
and consumer behaviors.
Creative
Marketing management
involves developing innovative
solutions to attract and
engage customers.
Goal-Oriented
It aligns marketing efforts with
specific business objectives
and measurable results.

4. Focus Areas of Marketing
Management
Market Research
Understanding customer
preferences, market trends, and
competitor analysis.
Product Development
Creating and innovating
products that meet customer
needs and align with business
goals.
Pricing
Setting competitive prices that
balance profitability with
customer value.
Promotion
Communicating value
propositions to target audiences
through various channels.

5. Scope of Marketing
Management
Distribution
Ensuring products reach target
markets efficiently and effectively.
Digital Marketing
Leveraging online channels like
social media, search engines, and
email marketing.
Sustainability
Integrating environmental and social
responsibility into marketing
strategies.
Global Markets
Expanding business operations and
marketing reach to international
markets.

6. Primary Objectives of
Marketing Management
1 Profitability
Generating profits and maximizing return on investment.
2 Customer Satisfaction
Meeting customer expectations and exceeding their needs.
3 Market Share
Gaining and maintaining a significant share of the target
market.

7. Secondary Objectives of
Marketing Management
Brand Loyalty
Building strong relationships with customers and fostering
repeat business.
Innovation
Introducing new products and services to stay ahead of the
competition.
Competitive Advantage
Developing unique selling propositions that differentiate the
brand from competitors.

8. Key Takeaways
Marketing management is a critical function for businesses of all sizes. It
involves understanding customer needs, creating value, and building
relationships. By achieving its objectives, marketing management
contributes to business growth, brand value, and overall success.