Bernie Borges presents Marketing 2.0 strategies to plastics industry executives at the Equipment Council Meeting through SPI in Orlando, FL, March 17, 2010.

1. Marketing 2.0 Bridging the Gap Between Seller and Buyer Through Social Media Marketing Equipment Council Meeting Bernie Borges March 17, 2010

2. Marketing History Lesson 1950 to 2000

3. In a Transition 1990 to 2000 2000 to 2009

4. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

5. Buyers Don’t Have to Tolerate It

6. But….. Some marketers don’t get it….

7. Marketing 2.0 in a Nutshell Relationship Building Content Strategy Mindset Shift

8. How Did We Get Here?

9. Farming 1.0

10. Farming 2.0

11. Telephone 1.0

12. Telephone 2.0

13. Computers 1.0

14. Computers 2.0

15. Customers Changed Too…

16. Consumers Don’t Tolerate Marketing 1.0 http://www.youtube.com/watch?v=heSudg-tfIk

17. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/

18. B2B Marketing Budget Going More Digital

19. Stories Worth Telling

20. A B2B Marketing Success Story

21. B2B Marketing 2.0 Home Run

22. Humanizing a Technical Product

23. Indium White Papers by Subject

24. Indium White Papers by Author

25. Indium White Paper Download

27. Marketing 2.0 Results RESULTS (2009) : SPENDING Advertising magazines failing DOWN ~90% Exhibitions shrinking, combining, cancelling DOWN ~64% Literature shrinking demand DOWN ~75% “ You have to make sure what's on the dashboard is what the executive wants to see, which is sales, leads, the leads that are expected to close - and projected revenue.” Mike Moran

28. Marketing 2.0 Results “ You have to make sure what's on the dashboard is what the executive wants to see, which is sales, leads, the leads that are expected to close - and projected revenue.” Mike Moran

29. New Marketing: Ford Motor Co.

30. New Marketing: Ford Motor Co.

31. New Marketing: Ford Motor Co.

32. New Marketing: Ford Motor Co.

33. New Marketing: Ford Motor Co.

34. How do Marketers Make the Transition?

37. The Three E’s

38. Create & Spread Your Content

39. Engage Influential People

40. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

41. http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

42. Get Found on the Web

43. Getting Found is Broader Now

44. Getting Found is Broader Now

45. Getting Found is Broader Now

46. Getting Found is Broader Now

47. Getting Found is Broader Now

48. Getting Found: ConAir Group

49. Engaging Online in the Industry

50. Engaging Online in the Industry

51. Plastics News

52. Plastics News

53. Plastics Industry Blogs

54. Plastics Industry Video

55. Networking on LinkedIn

56. Networking on LinkedIn

57. Lead Generation on LinkedIn

58. Facebook Fan Page Marketing

59. Facebook Fan Page Marketing

60. Twitter Marketing

61. What Do You Want To Be Found For?

62. Become a LongTail Thinker

63. Become a LongTail Thinker

64. Branded Content

65. Branded Content

66. Branded Content

67. Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

68. How Do You Measure Results?

69. Measuring Results

70. Measuring Results

71. Measuring Campaigns Results

72. Measuring Leads

73. Measuring Results

74. Content = Trust, Relationships, Profit

75. Marketing 2.0 Mindset

76. Wisdom of Crowds

77. What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0

78. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb

79. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

80. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Brent Britton Blendtec Coca Cola Ford Motor Company HubSpot Indium Corp. Proctor & Gamble Scott Monty Tampax Technorati