Bernie Borges presents Marketing 2.0 strategies to plastics industry executives at the Equipment Council Meeting through SPI in Orlando, FL, March 17, 2010.
The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy.
Create content that delivers the three E's: educate, enlighten or entertain.
Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.
Bernie Borges presents Marketing 2.0 strategies to plastics industry executives at the Equipment Council Meeting through SPI in Orlando, FL, March 17, 2010.
The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy.
Create content that delivers the three E's: educate, enlighten or entertain.
Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.
A background to digital marketing for small businesses 2012Richard Masters
This presentation is an extract from my website on Digital Marketing for small businesses. It contains a background to Digital Marketing and explains how and why digital marketing involves in the early 2000s.
Social Media Marketing: The Good, The Bad, The UglyBernie Borges
Why the new marketing paradigm is all about building trust through online content and relationship building. Examples and action steps from author, speaker, blogger, trainer, CEO, Bernie Borges.
the world of lead generation is poised for a revolution that transcends traditional boundaries. The intersection of cutting-edge technologies, refined social selling methodologies, and a deep understanding of customer behavior forms the crux of a paradigm shift in B2B sales. B2B Sales leads are difficult to get by usual techniques, so businesses need advanced sales lead generation techniques.
How can B2B marketers leverage inbound marketing both to better “get found” and to improve their outbound campaigns?
Presented by Richard Bush to the IAB in October 2009. Find more about Base One and Richard at the Base One Blog - www.baseonegroup.co.uk/beyond.
Embellishing the lucrative fundamentals of b2 b inbound marketing to achieve ...Andy Alagappan
Integrating your all the other B2B inbound marketing strategies along with the latest SEO techniques is one of the most valuable approaches which helps business enterprises to grab the attention of their targeted customer towards their website.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
Definitive Report on Social’s Top 200 B2B Brands Mohamed Mahdy
We know the challenge B2B brands face in connecting social media to revenue streams. That’s why we’ve spent the last year researching how 200 of the largest B2B companies use social media. We analyzed the global online presence of leading B2B brands, the unique social activities of 10 industries, and the role social plays in the consumer purchase cycle.
Five million social mentions later, we’ve defined strategies that can produce concrete value for B2B companies—including over 72,000 posts that specifically express intent to purchase.
This is the first report of its kind in the B2B marketplace, encompassing unique B2B benchmarks, a state and county breakdown of B2B leaders and the most positive or negative brands in each market.
the report to learn: •The best practices used by leading brands to engage a B2B audience on social.
•Why companies like IBM, Rolls Royce, John Deere and Boeing are revolutionizing B2B marketing through social.
•How your brand should use social in accordance with the industry benchmark
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
A background to digital marketing for small businesses 2012Richard Masters
This presentation is an extract from my website on Digital Marketing for small businesses. It contains a background to Digital Marketing and explains how and why digital marketing involves in the early 2000s.
Social Media Marketing: The Good, The Bad, The UglyBernie Borges
Why the new marketing paradigm is all about building trust through online content and relationship building. Examples and action steps from author, speaker, blogger, trainer, CEO, Bernie Borges.
the world of lead generation is poised for a revolution that transcends traditional boundaries. The intersection of cutting-edge technologies, refined social selling methodologies, and a deep understanding of customer behavior forms the crux of a paradigm shift in B2B sales. B2B Sales leads are difficult to get by usual techniques, so businesses need advanced sales lead generation techniques.
How can B2B marketers leverage inbound marketing both to better “get found” and to improve their outbound campaigns?
Presented by Richard Bush to the IAB in October 2009. Find more about Base One and Richard at the Base One Blog - www.baseonegroup.co.uk/beyond.
Embellishing the lucrative fundamentals of b2 b inbound marketing to achieve ...Andy Alagappan
Integrating your all the other B2B inbound marketing strategies along with the latest SEO techniques is one of the most valuable approaches which helps business enterprises to grab the attention of their targeted customer towards their website.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
How to Build Your B2B Marketing Empire From the Ground UpMarketingProfs
As we celebrate and reflect on our 10th anniversary at the MarketingProfs B2B Marketing Forum, let's look to the future with hope and excitement. Let's learn from what has worked, and abandon what hasn't. Let's challenge one another to achieve epic results. Let's build to last.
The Search Performance Brief (SPB) is Brafton's proprietary data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.
Definitive Report on Social’s Top 200 B2B Brands Mohamed Mahdy
We know the challenge B2B brands face in connecting social media to revenue streams. That’s why we’ve spent the last year researching how 200 of the largest B2B companies use social media. We analyzed the global online presence of leading B2B brands, the unique social activities of 10 industries, and the role social plays in the consumer purchase cycle.
Five million social mentions later, we’ve defined strategies that can produce concrete value for B2B companies—including over 72,000 posts that specifically express intent to purchase.
This is the first report of its kind in the B2B marketplace, encompassing unique B2B benchmarks, a state and county breakdown of B2B leaders and the most positive or negative brands in each market.
the report to learn: •The best practices used by leading brands to engage a B2B audience on social.
•Why companies like IBM, Rolls Royce, John Deere and Boeing are revolutionizing B2B marketing through social.
•How your brand should use social in accordance with the industry benchmark
Similar to Seminar The not so new frontiers of Marketing (20)
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• The best and most practical approach to implementing workplace discipline.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Quick survey Who uses the following to
market their business?
• Facebook
• Twitter
• Blogging
• LinkedIn
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing
3. So how
important is
social media
really???
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing
4. If Facebook were a country only
China and India would be bigger...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
6. LinkedIn – It’s growing by 100 million per
week
Facebook for
business...
UK Search Engine Market Share - April 2011
Source: Hitwise
Source: LinkedIn March 2011
B2B Marketing 2.0
The not so new frontiers of B2B marketing
8. LinkedIn – Banners and video
Don’t forget to
add your videos
and banners
B2B Marketing 2.0
The not so new frontiers of B2B marketing
9. LinkedIn –
Recommend Onsite
recommendations
ations for
services
Buttons for your
website
B2B Marketing 2.0
The not so new frontiers of B2B marketing
14. Quick survey How many of you -
• Can easily browse the internet
on your mobile phone?
• Can’t?
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing
15. If 2010 was
the year the
web got
social – 2011
is the year it
gets mobile
Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png
B2B Marketing 2.0
The not so new frontiers of B2B marketing
16. It’s not going
to stop...
Source: Morgan Stanley Research
B2B Marketing 2.0
The not so new frontiers of B2B marketing
17. Are you
targeting
local
business?
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
The not so new frontiers of B2B marketing
18. Mobile and
social
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
19. It all
happens
whilst
watching
TV???
Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting-
stats/mobile-stats-2/
B2B Marketing 2.0
The not so new frontiers of B2B marketing
20. Get mobile...
Give your marketing a boost
Taking your B2B online marketing to the next level
21. Quick survey How many of you
• Use online video in your
marketing?
B2B your marketing
Give Marketing 2.0 a boost
The not so new frontiers of B2B marketing
22. YouTube –
The world’s
second most
popular
search
engine
Source: http://www.website-monitoring.com
B2B Marketing 2.0
The not so new frontiers of B2B marketing
23. YouTube and YouTube videos can be
video are a optimised for SEO
great SEO Much lower competition on
opportunity competitive key phrases
Makes you seem bigger
Helps you promote your
thought leadership – like being
on TV...
B2B Marketing 2.0
The not so new frontiers of B2B marketing
24. A few words Some times it is the little things
that count
on innovation
It’s not always about doing
something new, its more about
doing it better
Give your marketing a boost
B2B Marketing 2.0
The not so new frontiers of B2B marketing
25. Online is You should make frequent
moving very improvements to your website
fast Backed up by benchmarking
and testing
A detailed review and update
should be undertaken at least
every 3 years
B2B Marketing 2.0
The not so new frontiers of B2B marketing
26. Keep in touch... www.lexisclick.com
blog.lexisclick.com
twitter.com/lexisclick
linkedin.com/companies/
lexisclick-online-marketing
B2B Marketing 2.0
The not so new frontiers of B2B marketing