When you want to explain something with the help of visual aids, mainly Info-graphics are used. They play an important role in order to explain your competitive advantage, inform about what you do, how you do and the main benefits of your products / services. And, plus it is easy to be shared as an sponsored ad, post, tweet-in, Linked -in, Facebook and twitter.

1. What digital marketing tool to use and when?
There are number of digital marketing tools which can be used to
generate business online.

2. Infographics
When you want to explain something with the help of visual aids,
mainly Info-graphics are used. They play an important role in order to
explain your competitive advantage, inform about what you do, how
you do and the main benefits of your products / services. And, plus it
is easy to be shared as an sponsored ad, post, tweet-in, Linked -in,
Facebook and twitter.

3. Importance of Infographics

4. Bing Searches
Bing is the default search tool and mostly financial services do well on
Bing Search network. Internet is however used in most of offices but
Bing Ads also appear in Yahoo Search. It is always recommended to
use this search engine if you promote/sell financial services or is
actually looking for cheap traffic.

5. Bing Searches

6. Google searches
Advertise on search results relevant to your product and services.
This is the most powerful search engine if you want to know what
search terms or keywords you want to focus on. Thus, instead of
bidding on competitive keywords, it is important to focus on specific
phrases or Geographics and bid aggressively. This result in more
number of clicks.

7. Google Seaches

8. Remarketing tools
It is good that you should use
marketing tactics if your products
and services have long buying
cycle and it takes substantial
effort to nurture leads. The
various remarketing tools like
Facebook, Google display/You
tube Ads and twitter that allows
you to market to the people who
have already visited your website
or other website like it.

9. Importance of Remarketing tools

10. App Development
Build web and mobile apps for
some specific purpose only. They
are great if you need to solve a
particular business problem. If
your business uses a system that
is customized, then in that case
you should extend its usage to an
app.

11. Google Analytics
There are a large number of tools
available to analyze your digital
marketing. The campaign should
always be started with a mechanism
so that it is easy to track upcoming
new business opportunities. Most of
the advertising medium gives you an
ability to track conversations online.
And find out, how these
conversations can be converted into
sales and deal to determine the
complete return on investment.