This SlideShare discusses 4 advertising firms that operate in Japan. There is also information about advertising facts, trends, and laws that affect marketers in Japan.
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
This SlideShare discusses 4 advertising firms that operate in Japan. There is also information about advertising facts, trends, and laws that affect marketers in Japan.
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
The ‘Focus on...’ series is a range of articles based on our global research from the Oban Digital Labs. Each report has a specific focus on cultural drivers and preferences that may affect web design and usability choices. This month we look at the Mexican web landscape, to reveal a range of fascinating insights that could leverage your web presence in this unique market.
Echelon 2013: The Future of Mobile in Asia by Thomas Claytone27
With the phenomenal growth Facebook and Twitter followed by that of Line, KaKaoTalk, Viber, Whatsapp, and WeChat across the region, where does this all end up?
Feature phones still dominate most Asia countries, but for how long?
What does the future state look like?
Thomas Clayton – President & CEO, Bubble Motion
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
China Digital Life - Digital Marketing ecosystem in world's most dynamic digi...Nagendra Singh
The story has been told from the perspective of a 27-year old Chinese and his activities through the day. This is a result of my personal experience and research while working in China. Goes without saying that it's just a glimpse of world's biggest and most exciting digital market.
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
Opera Mediaworks Q2 2013 State of Mobile Advertising report Falguni Bhuta
This quarterly report from Opera Mediaworks, a fully-owned subsidiary of Opera Software, talks about insights and trends in mobile advertising worldwide for Q2 2013.
The ‘Focus on...’ series is a range of articles based on our global research from the Oban Digital Labs. Each report has a specific focus on cultural drivers and preferences that may affect web design and usability choices. This month we look at the Mexican web landscape, to reveal a range of fascinating insights that could leverage your web presence in this unique market.
Echelon 2013: The Future of Mobile in Asia by Thomas Claytone27
With the phenomenal growth Facebook and Twitter followed by that of Line, KaKaoTalk, Viber, Whatsapp, and WeChat across the region, where does this all end up?
Feature phones still dominate most Asia countries, but for how long?
What does the future state look like?
Thomas Clayton – President & CEO, Bubble Motion
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
What it Takes to Win in the Chinese App Marketdigitalinasia
China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. InMobi recently concluded a research survey to understand consumer behavior in China around app usage & discovery and compared the results with the US market.
El SM57 de Shure, micrófono dinámico unidireccional (cardioide) es excepcional para la captación de instrumentos musicales y de voces. Con su sonido brillante y nítido, y su aumento de presencia cuidadosamente modificado, el SM57 es ideal para el refuerzo de sonido en vivo y para grabaciones. Tiene un patrón polar cardioide extremadamente eficaz que aísla la fuente de sonido principal y a la vez minimiza el ruido de fondo.
En estudio, es excelente para grabar batería, guitarras e instrumentos de viento de madera. Para instrumentos musicales o voces, el SM57 es una elección constante de intérpretes profesionales. También es el micrófono estándar utilizado en el podio del Presidente de los EE. UU. desde hace más de 30 años. Su desempeño sobresaliente, confiabilidad legendaria, y diversidad de aplicaciones hacen de este “caballito de batalla” la elección de intérpretes, productores, e ingenieros de sonido de todo el mundo.
Que prévoir dans votre cogénération pour permettre
à votre entreprise de tourner au ralenti en cas de
rupture d’approvisionnement ? Le fonctionnement en ilotage expliqué lors d’un séminaire de la région Wallonne fin 2015.
ACTAtek ID Video is an add-on application of ACTAtek Access Manager to seamlessly combine Access Control System (ACTAtek) with Video Surveillance Management (IP Camera) in one platform. With ACTAtek ID Video, administrators can easily monitor the
real-time ACTAtek Event Logs under the 2-D Map. Also by searching certain timing (+/- 10 secs) of Event Logs, administrators can just double click the Event Logs to playback the recorded Video clips under ID Video Log to help prevent the tail gating from happening.
When a user initiates an authentication from any at an ACTAtek unit (fingerprint, RFID smartcard or PIN) in the network, the video stream from the ACTAtek camera is time-stamped. The result is an application
that shows the ACTAtek event log, CMOScamera image and a selectable video option to see the authentication event. Searches can be performed for specific ACTAtek units, ID logs, individuals,specific days, time and so on - all the security information required. These features allow Security Directors to review potential
"tail-gating" where one authentication and door open event resultsin multiple entry.
System Overview
ACTAtek ID Video compliments with
ACTA3 and IP-based Reader
Video Event Log 2D Map Viewer with
Real-time Event Logs Viewer of Terminals
(ACTA3/ IP-based Reader)
Playback Video clip files linked with
Event Logs
ACTA3
IP-based
Reader
The application allows both 24/7 and motion detection operation. With Motion detection the user can limit the space to only events local to the ACTAtek units and doors that are monitored. 24/7 is continuous recording mode - suitable for situations where all continuous surveillance of the area is required.
Business Environment in Japan; Marketing Plan fro a commodity ( Anime, Manga,...Neha Patwari
Business Environment in Japan
A commodity that can be traded between Japan and India after considering the relations between the two nations.
A marketing plan for the same and the reason for choosing the commodity.
Digital (Internet, Social, Mobile) Japan Statistics OverviewCream
This presentation provides a quick overview and benchmarks on key statistics related to the state of all things digital in Japan such as mobile, social and internet. These key figures should be taken into consideration when considering marketing and advertising activities in Japan.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success.
• Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search
• Tips for success by several non-Chinese advertisers who entered China and share their insights
• Actionable one-pagers summarizing the top media players’ offering, in English
The first series of TechRasa’s market overview white paper reports starting with Iran AdTech Overview with sponsorship and data partnership with Adro AdExchange, Iran’s first AdExchange opening Iran’s online advertising landscape to the world.
In this report you’ll find out about:
* The evolution of advertising
* Iran AdTech ecosystem
* Adtech’s local and international trends
and Adtech’s challenges and opportunities
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Table of Contents:
Page Title: Page Number:
About Japan 3
Marketing Platforms In Japan 17
Digital Marketing 21
Email Marketing 25
Internet Marketing 33
Mobile Marketing 50
Search Engine Marketing 64
Social Media & Marketing 95
Top Used Social Media Apps 100
Promotional Media Marketing 123
Promotional Media Outlets 128
Traditional Marketing 151
Work Cited 170
3. Marketing In Japan:
Facts-
Capital: Tokyo
Language:
Japanese
Population:
126,919,659
(2015)
Prefectures:
47
Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com, oecdbetterlifeindex.org
Disposable
Income Per
Capita: $26,111
Ease of Doing
Business:
32 (2015)
Business
Confidence:
12 (2015)
Consumer
Confidence: 42.7
(2015)
Corporate Tax
Rate: 33.06%
(2014)
4. Marketing In Japan:
Language Facts-
Japanese is
the national
language
Widely
spoken
Most used in
the Internet
searches
Watashi wa kuruma no naka de
kohi o koboshita.
I spilled coffee in my car.
Users Combine The 3 Writing
Systems:
Compiled By author from chiragdattani.com image from google.com
Because of
the 3 writing
systems,
keyword
selection is
important!
5. Marketing In Japan:
Language Facts-
Kanji-
The 1st
Line
Hiragana-
The 1st
Line
Katakana-
The 2nd
Line
Romaji-
The 1st
Line
Written Japanese has Different Parts to it Including:
Compiled By author from chiragdattani.com images from google.com
6. Marketing In Japan:
Four Major Islands-
Japan has 4
Major Islands:
Hokkaido
Honshu
Shikoku
Kyushu
Compiled By author from google.com
7. Marketing In Japan:
Major Regions-
Japan has 9
Major Regions:
Hokkaido
Tohoku
Chubu
Kanto
Chugoku
Kansai
Shikoku
Kyushu
Okinawa
Compiled by author from jref.com
9. Marketing In Japan:
Population in 6 Major City-
Tokyo:
37.22 Million
Osaka-Kobe:
11.49
Million
Nagoya:
3.33 Million
Fukuoka-
Kitakyushu:
2.87 Million
Sapporo:
2.74 Million
Sendai:
2.43 Million
Compiled By author from indexmundi.com
10. Marketing In Japan:
Ethnic Groups-
Japanese:
98.5%
Koreans:
0.5%
Chinese:
0.4%
Other:
0.6%
Compiled By author from indexmundi.com
11. Marketing In Japan:
Country Religions-
Shintoism:
79.2%
Buddhism:
66.8%
Christianity:
1.5%
Other:
7.1%
Compiled By author from cia.gov
12. Marketing In Japan:
Demographics-
0-14 Years,
13.20%
15-24 Years, 9.70%
25-54 Years,
38.10%
55-64 Years,
13.20%
65 & Older,
25.80%
Age Structure In 2014:
Compiled By author from indexmundi.com
14. Marketing In Japan:
Facts-
Population
Growth Rate:
-0.16% (2015)
Inflation Rate:
2.7%
Unemployment
Rate:
3.6%
Employed
Persons:
63,580,000
(2014)
Compiled By author from cia.gov, tradingeconomics.com, indexmundi.com
GDP:
$4.767
Trillion
(2014)
GDP Per
Capita:
$37,500
(2014)
GDP Real
Growth
Rate:
-0.1%
(2014)
Exports:
$699.5
Billion
(2014)
Imports:
$798.6
Billion
(2014)
15. Marketing In Japan:
Exports-
Leading U.S.
Exports to Japan:
Medical, Technical
Equipment:
$7.4 Billion
Aircraft,
Spacecraft:
$7.3 Billion
Machines, Engine,
Pumps:
$6.2 Billion
Electronic
Equipment:
$5.2 Billion
Cereals:
$4 Billion
Compiled By author from worldsrichestcountries.com
16. Marketing In Japan:
Platform Overview-
48%
17%
35%
2014 Advertising Spending By Medium:
Traditional Media
Internet
Promotional Media
Total
Spent:
6,152.2
Billion Yen
Compiled By author from dentsu.com
17. Marketing In Japan:
Medium Favorability & Attention-
51%
12% 12%
18%
63%
48% 49% 49%
TV ADS SMARTPHONE ADS LAPTOP ADS TABLET ADS
Each Mediums Favorability and Attention:
Favorability Attention
Compiled By author from chandlernguyen.com
18. Marketing In Japan:
Time Spent-
135
125
68
15
0 20 40 60 80 100 120 140 160
Smartphone
TV
Laptop
Tablet
Time Spent of These Devices:
Compiled By author from chandlernguyen.com
19. Marketing In Japan:
Digital Marketing- Stats
85%
• Believe
digital
marketing
will drive
competitive
advantage
51%
• Believe
customer
preference
and digital
dependency
drive the
adoption of
digital
marketing
53%
• Believe
mobile
device
proliferation
and appeal
drive digital
marketing
69%
• Believe
digital
marketing
better
engages and
activates
audiences
Compiled By author from http://blogs.adobe.com/
20. Marketing In Japan:
Email Marketing-
Desktops/Laptops
76%
Smartphones
23%
Feature Phones, 1%
PRIMARY DEVICE USED TO READ EMAILS:
Compiled By author from emarketer.com
21. Marketing In Japan:
Internet Marketing-
24%
16%
6%
5%6%
9%
16%
17%
Share of Time Spent Using Smartphone Apps:
Social Media Communications Shopping News/Info
Productivity/Function Entertainment Games Other
Compiled By author from chandlernguyen.com
22. Marketing In Japan:
Internet Marketing- Why to Use
Less Competition
Barriers of Entry
are Low
Number of Clients
is Significant
Products
That Target
Mature Age
Groups
Compiled By author from aims.co.il
23. Marketing In Japan:
Internet Marketing- Why to Use
Less Competition • Harder to mount a campaign in Japanese
Barriers Of Entry
Are Low
• There is no firewall, and Google and Yahoo are
much easier to work with than Naver, Baidu, or
Yandex
Number Of
Clients Is
Significant
• These segments have a greater amount of
consumers; software B2B products, manufacturing
instruments, medical devices, and mobile phone
applications
Products That
Target the
Mature Age
• Greater market in Japan for these B2C products;
mobile phone apps and luxury items
Why You Should Consider Marketing Through The Internet In Japan:
Compiled By author from aims.co.il
24. Marketing In Japan:
Internet Advertising- Stats
Advertisement
Medium Costs
Rose 14.5%
¥824.5 Billion
Spent
Internet
Advertisement
Spending
Rose 12.1%
¥1,051.9
Billion
Spent
Performance-
based
Advertising
Spending
Rose 23.9%
¥510.6 Billion
Spent
Internet Advertising Spending:
Compiled By author from dentsu.com
Advertising
Production
Costs
Rose 4.4%
¥227.4 Billion
Spent
25. Marketing In Japan:
Internet Advertising- Stats
13.26%
14.12%
14.73%
15.70%
17.10%
2010 2011 2012 2013 2014
Internet Ad Spending as a Percentage of the Total
Advertising Spend:
Compiled By author from chandlernguyen.com
26. Marketing In Japan:
Internet Advertising- Facts
Internet Advertising Production Costs had a slow growth
The total number of ad production projects increased but the number of large
projects and cost per project has declined
The Use Of Smartphones Has Lead To An Increase In:
Corporate
Sites
E-commerce
Sites
Membership
Sites
Compiled By author from dentsu.com
27. Marketing In Japan:
Internet Advertising- Features
Main Feature Of E-commerce, Membership and Corporate Sites; Is The Long-
term Commitment That Includes: Planning:
Content
Production
System/Program
Development,
Operation and
Maintenance
Effect
Verification
Compiled By author from dentsu.com
28. Marketing In Japan:
Internet Advertising- Barriers
Japanese Internet Marketing Is Often Overlooked:
Distance:
Japan is harder to get to if you are
in Europe, Israel, or the East Coast
of the USA
Language Barrier:
The language isn’t easy for
Westerners
It’s harder to find people who know
Japanese as opposed to other
languages
Population size:
There are many Japanese but few
non Japanese speak the language
When compared to English, Russian,
Spanish, Portuguese or Chinese, the
target population is smaller
However the socio economic level
compensates for that in many
segments
Compiled By author from aims.co.il
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successful-digital-marketing-deployment/>.
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"Latest Trends in Japanese Mobile Market, Commented By Serkan Toto of TechCrunch Japan -
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japanese-mobile-market-commented-by-serkan-toto-of-techcrunch-japan/>.
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marketing-in-japan-2016/>.
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Travel Friend, ZenTech. Web. 02 Feb. 2016.
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Digital-Market/1012299>.
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