Marketing Evaluation (Finding Dory)
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The document discusses the marketing strategies used to promote the film Finding Dory, including: - Five posters were created showing Dory hiding in underwater scenes from the first film. - Three trailers were released showing the fun family film and focusing on Dory trying to find her family while meeting new characters like Hank and Destiny. - A website hosted the trailers and clips and allowed online ticket purchases. A Facebook page had countdown images and promotions. - Trailers could be viewed on YouTube, IMDb, cinema websites, and TV before other films or in ads. This wide distribution exposed many people to the trailers. - The trailers used contrasting emotions like happiness and sadness
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Battleship powerpoint
The document discusses various methods used to advertise films, including trailers, posters, and social media. Film trailers aim to attract audiences with exciting clips and memorable music without giving too much of the plot away. Posters for Battleship use consistent colors and fonts while depicting the actors with serious expressions to convey the film's theme. Advertisements aim to reach wide audiences through various media like television, magazines, online groups, and cinema pre-roll trailers. The goal is to generate interest in the film and encourage audiences to find out more details in order to decide if they want to see it.
Battleship
Film trailers are designed to generate interest in a film without revealing too much of the plot. They showcase exciting snippets of a film in order to entice audiences to watch it. Trailers are distributed through various channels like television, websites, YouTube, and in cinemas before other films. They are an effective way to advertise to potential viewers and continue marketing a film while it's showing in theaters.
Battleships
The marketing campaign for the film Battleship utilized various traditional and digital marketing tactics. These included posters, character posters, trailers released over time, a YouTube channel containing the trailers and behind-the-scenes footage, social media pages, and interviews with the star-studded cast to generate excitement around the film's release. The consistent naval/sci-fi theme and references to previous blockbusters aimed to attract different audiences.
Marketing campaign
A marketing campaign for the horror film "Sinister" would include various elements. Major elements are billboards, posters, film trailers, guest appearances and interviews by actors. The campaign would promote the film across different media like television, radio, websites and social media. The target audience for "Sinister" is thrill-seekers aged 15-30 who enjoy suspense, jump scares and famous actors in horror films. Trailers are an important part of advertising by creating curiosity without revealing the full plot.
Evaluation question 3
Film4 may be interested in distributing the film because they distribute similar thriller genres in the UK and understand the target audience. Distributing with Film4 would benefit them by not changing their known audience. Advertising strategies for the film would include billboards in city centers, bus ads, and trailers before similar rated films in theaters to attract the target demographic. Online distribution through sites like Amazon Prime and Netflix as well as film festivals could also help reach audiences interested in this type of film.
Creative critical reflection
My film "The Heartbroken's Vengeance" is a romantic thriller that tells the story of a man who seeks revenge for the murder of his girlfriend. I followed romantic conventions like flashbacks and background music, and added elements of thriller by not revealing the killer or a mysterious phone call. The film represents females aged 22+ and deals with the social issue of murder. It will be distributed by Summit Entertainment and released on DVD, iTunes, Netflix and supported by promotions on Twitter and Facebook with customized merchandise. Through this project, my production skills improved as I learned to storyboard, shoot with different angles, edit with techniques like jump cuts, and integrate technologies like editing software, cameras, and online sound effects.
Film poster research
This document provides information and examples about film posters and their conventions. It discusses how film posters are used to promote films and attract audiences. Key elements that are typically included on film posters are discussed, such as images relating to the film, the film title, names of actors and directors, ratings, and release dates/seasons. Psychological thriller film posters specifically are then analyzed, with examples highlighting common visual conventions like intense facial expressions and symbolic images that pique audience curiosity without revealing full plots.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
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Battleship powerpoint
The document discusses various methods used to advertise films, including trailers, posters, and social media. Film trailers aim to attract audiences with exciting clips and memorable music without giving too much of the plot away. Posters for Battleship use consistent colors and fonts while depicting the actors with serious expressions to convey the film's theme. Advertisements aim to reach wide audiences through various media like television, magazines, online groups, and cinema pre-roll trailers. The goal is to generate interest in the film and encourage audiences to find out more details in order to decide if they want to see it.
Battleship
Film trailers are designed to generate interest in a film without revealing too much of the plot. They showcase exciting snippets of a film in order to entice audiences to watch it. Trailers are distributed through various channels like television, websites, YouTube, and in cinemas before other films. They are an effective way to advertise to potential viewers and continue marketing a film while it's showing in theaters.
Battleships
The marketing campaign for the film Battleship utilized various traditional and digital marketing tactics. These included posters, character posters, trailers released over time, a YouTube channel containing the trailers and behind-the-scenes footage, social media pages, and interviews with the star-studded cast to generate excitement around the film's release. The consistent naval/sci-fi theme and references to previous blockbusters aimed to attract different audiences.
Marketing campaign
A marketing campaign for the horror film "Sinister" would include various elements. Major elements are billboards, posters, film trailers, guest appearances and interviews by actors. The campaign would promote the film across different media like television, radio, websites and social media. The target audience for "Sinister" is thrill-seekers aged 15-30 who enjoy suspense, jump scares and famous actors in horror films. Trailers are an important part of advertising by creating curiosity without revealing the full plot.
Evaluation question 3
Film4 may be interested in distributing the film because they distribute similar thriller genres in the UK and understand the target audience. Distributing with Film4 would benefit them by not changing their known audience. Advertising strategies for the film would include billboards in city centers, bus ads, and trailers before similar rated films in theaters to attract the target demographic. Online distribution through sites like Amazon Prime and Netflix as well as film festivals could also help reach audiences interested in this type of film.
Creative critical reflection
My film "The Heartbroken's Vengeance" is a romantic thriller that tells the story of a man who seeks revenge for the murder of his girlfriend. I followed romantic conventions like flashbacks and background music, and added elements of thriller by not revealing the killer or a mysterious phone call. The film represents females aged 22+ and deals with the social issue of murder. It will be distributed by Summit Entertainment and released on DVD, iTunes, Netflix and supported by promotions on Twitter and Facebook with customized merchandise. Through this project, my production skills improved as I learned to storyboard, shoot with different angles, edit with techniques like jump cuts, and integrate technologies like editing software, cameras, and online sound effects.
Film poster research
This document provides information and examples about film posters and their conventions. It discusses how film posters are used to promote films and attract audiences. Key elements that are typically included on film posters are discussed, such as images relating to the film, the film title, names of actors and directors, ratings, and release dates/seasons. Psychological thriller film posters specifically are then analyzed, with examples highlighting common visual conventions like intense facial expressions and symbolic images that pique audience curiosity without revealing full plots.
Marketing battleship
Trailers are short previews of films used to advertise upcoming releases. They are designed to give the target audience an idea of what the film is like and help them decide if they want to see it. Trailers showcase the best or most exciting clips and aim to generate interest in the film's unique selling point. They are distributed through cinema screenings, television broadcasts, and online platforms like YouTube to reach the intended demographic. Teaser trailers are released early to build hype leading up to the film's full trailer and eventual release.
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
The purpose of trailers
Trailers are an important part of a film's marketing campaign. They are produced and released before the film in order to generate excitement and attract audiences to the theater. Teasers and theatrical trailers are both used at different stages. Trailers need to be tailored for different countries by adjusting language or accents to suit local audiences. Early pirated copies of films available online can reduce box office profits by allowing audiences to watch before the official release date.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
How my film can be advertised
This document discusses various ways to advertise a film called "Other". It proposes using billboards, advertising on the sides of buses, creating a Facebook page for the film, having a Twitter account to promote the film, using QR codes to link to the film website, and targeting a specific audience of 15-21 year olds through market research and tailored posters. The distributor would collect data on the intended audience and design marketing strategies to best reach them.
Analysis of madagascar
The document provides assessment criteria for analyzing a case study examining how a film is promoted before its general release. It includes keywords to look for in the analysis such as signifies, connotations, synergy, target audience, and genre. The analysis should examine the homepage to understand what it signifies about the movie through images, colors, fonts, etc. It should identify the target audience and how the website appeals to them through features like games, characters, soundtracks, videos, and animations that entertain, inform, and educate. Examples of synergy with companies like DreamWorks are identified to help promote the film to its target young kids and family audience. The website is effective in signifying its target demographic and providing audience gratification.
Evaluation Question 2
The document discusses how the audience can identify the main product and ancillary texts of a found footage horror film called "The Kite Hill Disappearances". It examines the trailer, poster, twitter page, and magazine created to promote the film. The trailer uses clear horror conventions like forest settings. The poster features a dark woodland scene and taglines that convey the film's genre. The twitter page and magazine provide additional information for fans. Feedback from test screenings suggested the audience could successfully identify the products.
Continuty through magazine, poster and film
The document discusses the importance of continuity in promotional materials for a film. The author kept the film title design consistent across the poster, magazine, and trailer to familiarize audiences with the name. This provides clarity and helps audiences remember the film. Continuity was also maintained by featuring the main actress, Eden Northover, in all designs, if sometimes edited differently. This helps audiences recognize and remember the actress, promoting interest in both her and the film. Additionally, dark colors like greys, blacks, whites, browns and reds were used in all materials, especially the poster and magazine, to convey the horror genre to audiences.
Evaluation Question 5
An independent film distribution company called Coffee Films would be suitable to distribute the document author's low-budget thriller film. Coffee Films specializes in thriller genres and produces similar low-budget, niche films. They could help the author market and distribute the film online through partnerships with websites that target the author's intended 17-31 year old audience, allowing the film to reach its niche viewers and potentially earn a profit.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
Trailer theory
Trailers are a form of marketing used to promote films and raise awareness by informing potential audiences about the genre, plot, and stars. They are typically shown in cinemas, TV, and online to target audiences that align with the film's genre, such as teenagers, couples, or families. Effective trailers highlight unique selling points to generate interest and encourage viewers to see the film by playing on familiar elements but also including new information. The timing of trailer releases is important to build excitement without allowing interest to fade before the film's release.
Question 1
The document discusses the marketing strategy for a film called "TRAPPED". Key points:
1) The title "TRAPPED" is intended to intrigue audiences and make them wonder about the plot and which characters are trapped.
2) Consistent branding is used with the title always in large capital letters to draw attention. Color schemes are also varied intentionally across marketing materials.
3) The poster and magazine cover each feature a different main character to keep audiences engaged in figuring out their roles.
4) Unique selling points emphasized are a ticket giveaway sticker, association with a known production company, connection to a previous successful film, and diversity among the cast of actors.
Distribution of our production
The document discusses the distribution strategy for a short film produced by Hamza Butt and Tristen Smith. They will distribute the film on YouTube using their own channel, and on Facebook and Twitter by creating pages dedicated to the film. They will also submit the film to film festivals like the Leeds Film Festival and BFI Film Festival to target their intended audience of university students and aspiring filmmakers. The key distribution platforms are YouTube, Facebook, and Twitter because those are where the target audience is most likely to engage with the content.
Synergy Task credited by Luca
The document discusses how the movie industry uses synergy to promote films. It provides the example of Public Enemies, which used a trailer, posters, and magazine cover to create awareness for the movie. These promotional materials all had a similar vibe and informed audiences about the gangster genre of the film. Key details like the cast, director, and release date help target the intended audience. The synergy campaign must portray accurate elements from the movie across all promotions to manage audience expectations.
Promo package research
The document discusses various promotional strategies for films. It provides examples of promotional packages that include film posters, trailers, magazine reviews, cast interviews, premiers and merchandise to generate excitement around a film. Specific examples discussed are the promotional websites and social media for the film Girls Trip, which used an interactive website, hashtags, character profiles and audience reviews to connect viewers with the movie. The document also discusses the use of comedic posters to promote Deadpool that referenced other popular films and brands to appeal to a wide audience.
Promo package research
A promotional package includes various media products and contents created to attract audiences to a media product. Promotional packages for films typically include film posters, trailers, magazine reviews, premiers, and social media marketing. Trailers give audiences a glimpse of the plot without revealing too much and are intended to generate interest. Film posters provide key information visually and are an important way to make audiences aware of a film's existence. Premiers are large launch events that create significant buzz and media coverage. Promotional strategies can vary between major studio films, which typically have larger budgets for promotions like premiers, versus independent films.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
Marketing battleship
A film trailer is an advertisement that promotes an upcoming movie. Trailers are shown on television, the internet, and sometimes radio to act as a teaser and generate interest in seeing the film. Trailers aim to appeal to the target audience of the film through genre and unique aspects like special effects, star actors, or blending genres. Trailers are initially shown in cinemas, then distributed more widely on TV, online, and radio to promote awareness. The timing of releasing a trailer is important to build excitement without viewers forgetting about the film before its release.
Warm bodies marketing campaign.pptx.1
The marketing campaign for Warm Bodies utilized various digital and traditional methods to promote the film to its target teenage audience. Word of mouth from the 2.7 million views of the trailer on YouTube helped spread awareness of the film. Television advertisements and posters were also used featuring similar imagery. Online efforts included a Facebook app allowing fans to customize their profiles with zombie photos as well as promotion through YouTube videos and ads. Multiple trailers were released in different lengths to provide varying degrees of storyline and character introductions. Merchandise like clothing and toys bearing the film's imagery helped further advertise it. Pre-release screenings for media helped generate early reviews and buzz.
Distribution
This document discusses potential film distributors and distribution strategies for a new psychological thriller film created by students. It analyzes that similar films like The Sixth Sense and Shutter Island were distributed by Hollywood Pictures and Spyglass Entertainment, and Paramount Pictures, respectively. As the film has comparable psychological thriller elements but a unique storyline, those established distributors may be interested in distributing the student film. However, the lack of famous actors could make distribution more difficult. The document also considers target audiences, potential marketing strategies involving digital promotion and word-of-mouth, a staged release plan, and self-distribution options versus working with a major distributor.
A2 media research
This document discusses various marketing techniques for the film Battleship, including trailers, posters, and magazine covers. Trailers are made to generate awareness and interest in films to increase ticket sales. Posters for Battleship use consistent color schemes and layouts while featuring different actors to appeal to diverse audiences. Magazine covers promoting Battleship will follow the same format as examples shown, using images and text to entice readers. The marketing aims to attract both male and female viewers ages 15 and older.
Narrative theories
Todorov theory proposes that narratives follow a circular structure of equilibrium, disequilibrium, and restoration. Levi-Strauss theory focuses on the opposition of two elements like a hero and villain. Propp's theory examines the roles of characters like heroes, villains, and helpers that build up the narrative.
Trailer screenplay
Clyde is a small-time criminal who is offered an opportunity to join the powerful Willis crime family after he is witnessed stealing a ring. Clyde accepts the offer, enjoying the money, power, and lifestyle that comes with being part of the mob. However, after the leader Anton Willis is killed, Clyde volunteers with his friend Brad to find the killer and take over as the new leader of the crime family. This begins Clyde's rise in the criminal underworld and increased involvement in the mob's illegal activities.
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Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
The purpose of trailers
Trailers are an important part of a film's marketing campaign. They are produced and released before the film in order to generate excitement and attract audiences to the theater. Teasers and theatrical trailers are both used at different stages. Trailers need to be tailored for different countries by adjusting language or accents to suit local audiences. Early pirated copies of films available online can reduce box office profits by allowing audiences to watch before the official release date.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
How my film can be advertised
This document discusses various ways to advertise a film called "Other". It proposes using billboards, advertising on the sides of buses, creating a Facebook page for the film, having a Twitter account to promote the film, using QR codes to link to the film website, and targeting a specific audience of 15-21 year olds through market research and tailored posters. The distributor would collect data on the intended audience and design marketing strategies to best reach them.
Analysis of madagascar
The document provides assessment criteria for analyzing a case study examining how a film is promoted before its general release. It includes keywords to look for in the analysis such as signifies, connotations, synergy, target audience, and genre. The analysis should examine the homepage to understand what it signifies about the movie through images, colors, fonts, etc. It should identify the target audience and how the website appeals to them through features like games, characters, soundtracks, videos, and animations that entertain, inform, and educate. Examples of synergy with companies like DreamWorks are identified to help promote the film to its target young kids and family audience. The website is effective in signifying its target demographic and providing audience gratification.
Evaluation Question 2
The document discusses how the audience can identify the main product and ancillary texts of a found footage horror film called "The Kite Hill Disappearances". It examines the trailer, poster, twitter page, and magazine created to promote the film. The trailer uses clear horror conventions like forest settings. The poster features a dark woodland scene and taglines that convey the film's genre. The twitter page and magazine provide additional information for fans. Feedback from test screenings suggested the audience could successfully identify the products.
Continuty through magazine, poster and film
The document discusses the importance of continuity in promotional materials for a film. The author kept the film title design consistent across the poster, magazine, and trailer to familiarize audiences with the name. This provides clarity and helps audiences remember the film. Continuity was also maintained by featuring the main actress, Eden Northover, in all designs, if sometimes edited differently. This helps audiences recognize and remember the actress, promoting interest in both her and the film. Additionally, dark colors like greys, blacks, whites, browns and reds were used in all materials, especially the poster and magazine, to convey the horror genre to audiences.
Evaluation Question 5
An independent film distribution company called Coffee Films would be suitable to distribute the document author's low-budget thriller film. Coffee Films specializes in thriller genres and produces similar low-budget, niche films. They could help the author market and distribute the film online through partnerships with websites that target the author's intended 17-31 year old audience, allowing the film to reach its niche viewers and potentially earn a profit.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
Trailer theory
Trailers are a form of marketing used to promote films and raise awareness by informing potential audiences about the genre, plot, and stars. They are typically shown in cinemas, TV, and online to target audiences that align with the film's genre, such as teenagers, couples, or families. Effective trailers highlight unique selling points to generate interest and encourage viewers to see the film by playing on familiar elements but also including new information. The timing of trailer releases is important to build excitement without allowing interest to fade before the film's release.
Question 1
The document discusses the marketing strategy for a film called "TRAPPED". Key points:
1) The title "TRAPPED" is intended to intrigue audiences and make them wonder about the plot and which characters are trapped.
2) Consistent branding is used with the title always in large capital letters to draw attention. Color schemes are also varied intentionally across marketing materials.
3) The poster and magazine cover each feature a different main character to keep audiences engaged in figuring out their roles.
4) Unique selling points emphasized are a ticket giveaway sticker, association with a known production company, connection to a previous successful film, and diversity among the cast of actors.
Distribution of our production
The document discusses the distribution strategy for a short film produced by Hamza Butt and Tristen Smith. They will distribute the film on YouTube using their own channel, and on Facebook and Twitter by creating pages dedicated to the film. They will also submit the film to film festivals like the Leeds Film Festival and BFI Film Festival to target their intended audience of university students and aspiring filmmakers. The key distribution platforms are YouTube, Facebook, and Twitter because those are where the target audience is most likely to engage with the content.
Synergy Task credited by Luca
The document discusses how the movie industry uses synergy to promote films. It provides the example of Public Enemies, which used a trailer, posters, and magazine cover to create awareness for the movie. These promotional materials all had a similar vibe and informed audiences about the gangster genre of the film. Key details like the cast, director, and release date help target the intended audience. The synergy campaign must portray accurate elements from the movie across all promotions to manage audience expectations.
Promo package research
The document discusses various promotional strategies for films. It provides examples of promotional packages that include film posters, trailers, magazine reviews, cast interviews, premiers and merchandise to generate excitement around a film. Specific examples discussed are the promotional websites and social media for the film Girls Trip, which used an interactive website, hashtags, character profiles and audience reviews to connect viewers with the movie. The document also discusses the use of comedic posters to promote Deadpool that referenced other popular films and brands to appeal to a wide audience.
Promo package research
A promotional package includes various media products and contents created to attract audiences to a media product. Promotional packages for films typically include film posters, trailers, magazine reviews, premiers, and social media marketing. Trailers give audiences a glimpse of the plot without revealing too much and are intended to generate interest. Film posters provide key information visually and are an important way to make audiences aware of a film's existence. Premiers are large launch events that create significant buzz and media coverage. Promotional strategies can vary between major studio films, which typically have larger budgets for promotions like premiers, versus independent films.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
Marketing battleship
A film trailer is an advertisement that promotes an upcoming movie. Trailers are shown on television, the internet, and sometimes radio to act as a teaser and generate interest in seeing the film. Trailers aim to appeal to the target audience of the film through genre and unique aspects like special effects, star actors, or blending genres. Trailers are initially shown in cinemas, then distributed more widely on TV, online, and radio to promote awareness. The timing of releasing a trailer is important to build excitement without viewers forgetting about the film before its release.
Warm bodies marketing campaign.pptx.1
The marketing campaign for Warm Bodies utilized various digital and traditional methods to promote the film to its target teenage audience. Word of mouth from the 2.7 million views of the trailer on YouTube helped spread awareness of the film. Television advertisements and posters were also used featuring similar imagery. Online efforts included a Facebook app allowing fans to customize their profiles with zombie photos as well as promotion through YouTube videos and ads. Multiple trailers were released in different lengths to provide varying degrees of storyline and character introductions. Merchandise like clothing and toys bearing the film's imagery helped further advertise it. Pre-release screenings for media helped generate early reviews and buzz.
Distribution
This document discusses potential film distributors and distribution strategies for a new psychological thriller film created by students. It analyzes that similar films like The Sixth Sense and Shutter Island were distributed by Hollywood Pictures and Spyglass Entertainment, and Paramount Pictures, respectively. As the film has comparable psychological thriller elements but a unique storyline, those established distributors may be interested in distributing the student film. However, the lack of famous actors could make distribution more difficult. The document also considers target audiences, potential marketing strategies involving digital promotion and word-of-mouth, a staged release plan, and self-distribution options versus working with a major distributor.
A2 media research
This document discusses various marketing techniques for the film Battleship, including trailers, posters, and magazine covers. Trailers are made to generate awareness and interest in films to increase ticket sales. Posters for Battleship use consistent color schemes and layouts while featuring different actors to appeal to diverse audiences. Magazine covers promoting Battleship will follow the same format as examples shown, using images and text to entice readers. The marketing aims to attract both male and female viewers ages 15 and older.
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Narrative theories
Todorov theory proposes that narratives follow a circular structure of equilibrium, disequilibrium, and restoration. Levi-Strauss theory focuses on the opposition of two elements like a hero and villain. Propp's theory examines the roles of characters like heroes, villains, and helpers that build up the narrative.
Trailer screenplay
Clyde is a small-time criminal who is offered an opportunity to join the powerful Willis crime family after he is witnessed stealing a ring. Clyde accepts the offer, enjoying the money, power, and lifestyle that comes with being part of the mob. However, after the leader Anton Willis is killed, Clyde volunteers with his friend Brad to find the killer and take over as the new leader of the crime family. This begins Clyde's rise in the criminal underworld and increased involvement in the mob's illegal activities.
Representation of gender in 'The Godfather'
The document contrasts stereotypes of women and men in society. It lists traits commonly associated with women, such as being vulnerable, needing protection, only wearing dresses, and being easily dismissed. For men, it lists traits like being smartly dressed in suits, using violence to get what they want, being money and power hungry, and having political and financial advantage over others. It suggests men are expected to be protective of women but that power can corrupt them.
Screenplay for 'Hustle'
1) Grace proposes taking down the powerful and merciless crime boss Archibald, who has hunted down everyone who has opposed him, as a way for the group to get out of the criminal life.
2) The group debates Grace's proposal, with some doubting they have what it takes to assassinate such a high-level target.
3) Grace lays out a plan to take down Archibald, and the group embarks on a hustle full of tense action scenes like running, fighting, and shooting as they attempt to eliminate their target.
Scarface analysis
This document provides a summary and analysis of scenes from a movie trailer. It analyzes character development and themes. The main character, Tony, is established as a Cuban gangster living in Miami in 1980 who displays wealth and power. Scenes show him in expensive locations with money and women, establishing his lavish lifestyle but also potential loneliness. Later scenes introduce violence and guns to portray the real dangers of his criminal world. The analysis conveys how the trailer uses visuals and pacing to introduce Tony and draw in viewers through excitement and glimpses at the gangster lifestyle.
Narrative Theories
Todorov's narrative theory proposes that stories follow a three-part structure: equilibrium, disruption of equilibrium, and restoration of a new equilibrium. Levi-Strauss argued that narratives are driven by binary oppositions like good vs evil. Propp identified a set of character types necessary for stories, including the hero, villain, dispatcher, and donor. These theories are exemplified in The Godfather, with Vito as the hero restoring order after Sollozzo disrupts the family's equilibrium.
The Art of the Title Research
The Goodfellas opening credits feature cast names flying across the screen before appearing static in the center, interrupted by an establishing scene before resuming with the title appearing multiple times statically. The Mean Streets opening shows Super 8 footage of the main character surrounded by cast as the title appears during a musical swell superimposed on a street scene in a typewriter font.
Mean Streets Trailer Evaluation
The Mean Streets trailer uses narration and dimly lit scenes to introduce characters in New York City and establish Charlie as the main character. Through shots of Charlie in dark settings, the narrator describes him as caring for his friends but also getting into trouble. Conflict is then teased between characters to hint at the film's plot. Actor credits are shown over an important looking scene of Charlie without a suit, breaking conventions set earlier. The trailer ends by reiterating the film's title and studio information.
'Atavistic' Screenplay
1) Chris is an undercover police officer infiltrating a criminal gang planning a jewelry store heist.
2) Chris befriends one of the gang members, Michael, but cannot reveal that he is an undercover cop.
3) On the day of the heist, things go wrong and Chris is shot. Michael helps him but later discovers that Chris is a cop.
4) Seeking revenge, Michael ties up Chris but cannot go through with killing him. The police then shoot Michael as they rescue Chris.
Film Treatment
Chris, an undercover police officer, is tied to a chair doused in gasoline as his friend Michael threatens to light him on fire. Chris narrates how he infiltrated a planned diamond heist and grew close to the criminals, especially Michael. On the day of the heist, Chris is shot and later awakens tied up as Michael prepares to kill him per the mob boss's orders, having discovered Chris's secret. Michael cannot go through with it and breaks down, and police arrive to arrest the others and fatally shoot Michael.
Research -gangster film
Gangster films typically feature dark, dull color palettes and low lighting. They are set in cities and depict violence, drug use, and money through the lens of pursuing the American Dream of wealth and power. Main characters usually include a top gangster, his wife and family, rival gang members, and police. Gangsters are often portrayed as having Italian backgrounds and short tempers, acting on impulse and valuing strength, authority, and family loyalty while facing potential betrayal and rivalry.
Amongst wolves
A woman named Amelia seeks revenge against Dante, a gang member who killed her husband. She infiltrates Dante's life by getting close to him over several months. However, Dante discovers evidence of Amelia's plan. He decides to fake his own death and hide out to plot his next steps against Amelia and a rival gang who have been killing his men.
Date media studies
The document outlines a production schedule for shooting scenes for a movie trailer between February 12th and March 6th. It details which actors will be involved in each scene, whether scenes will be shot internally or externally, and assigns scene numbers and shooting locations. The schedule culminates in starting to edit the trailer on March 6th.
Amongst wolves
A woman named Amelia seeks revenge against Dante, a gang member who killed her husband. She infiltrates Dante's life by getting close to him over several months. However, Dante discovers evidence of Amelia's plan. He decides to fake his own death and hide out to plot his next steps against Amelia and a rival gang who have been killing his men.
Trailer storyboard.
The document describes several scenes from a film. Scene 1 introduces the main character Dante washing up in a grim bathroom with no music or dialogue. Scene 2 shows Dante and Tyler intensely staring each other down during a tense meeting with their gangs. Scene 3 features Dante discovering one of his gang members dead in the forest with a rival gang's mark left on the body. Scene 4 shows Amelia receiving a video of her husband's murder and breaking down. In Scene 5, Amelia meets Dante at a coffee shop to get information from him about her husband's death. Scene 6, two months later, shows Dante finding incriminating papers about Amelia and shooting himself with a gun.
Audience theory research
This document discusses audience theory research, including demographics and psychographics. It defines demographics as categories used to classify audiences by age, gender, race, job, etc. People are divided into bands like higher management or unemployed. Psychographics categorize people based on lifestyle and personality. Categories include mainstreamers who seek security, strugglers who seek escape, and explorers who seek discovery. The document applies these theories to gangster films, arguing they aim for a wide 15+ demographic but particularly men interested in action/violence. However, not all demographic bands or psychographic types would find gangster films appealing.
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Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
Unit 6: Learning Aim D Resub
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. The products were made in order to raise awareness of bullying. Feedback on the products was gathered through surveys. While the strategy was effective to an extent with some views and followers gained, improvements could be made such as increasing promotion of the social media page and gathering more feedback.
Unit 6: Learning Aim D
The strategies applied to meet the campaign aims were creating posters, a social media page, and a trailer. Surveys were used to determine the best platforms and gather feedback. The trailer received few views and the Instagram page few followers. For future campaigns, more regular social media posts and surveys would help improve engagement and gather more feedback.
Evaluation 5
1) The document discusses marketing strategies for films aimed at a 15+ teenage audience. It analyzes how the film "Rings" used social media like Snapchat and Facebook to promote jump scares.
2) It then discusses the film "Orphan" and how it used more traditional advertising methods. The document argues more modern films should use platforms like social media that target teenagers.
3) Finally, it discusses using a mix of social media, newspapers, and posters to promote the author's own hypothetical film for both younger and older audiences. Emphasis is placed on leaving audiences on edge to encourage viewing the full film.
Evaluation question 2
The document discusses how the poster, magazine, and trailer for a film noir work together to effectively market the film to the target audience. Key aspects that link the products include using the same font, incorporating film noir conventions like the male protagonist and gun imagery, employing black and white photography, and including social media links. Audience feedback indicated these elements grabbed attention and intrigued viewers about the genre. The poster aims to create intrigue, the trailer provides more plot details, and the magazine further promotes the film as its release nears. Together the products perform different marketing functions while cohesively addressing the target demographic.
Theory audience pro-forma
The primary audience for the Lego movie is children as Lego is a popular children's toy. The secondary audience is parents who may have played with Lego as children themselves.
The primary audience for the rom-com film Love Actually is teenage girls aged 15-24 who are more likely to watch romantic comedies. The secondary audience is men who may watch it with their girlfriends.
The primary audience for the action film Iron Man 3 is males aged 18-34 who enjoy the violence and fight scenes. The secondary audience is younger males aged 15-17 who seek the excitement and thrills of superhero and action films.
Distributing my film
The document discusses strategies for distributing an independent film. It explains the role of a film distributor in finding the target audience and release timing. Social media is highlighted as an important tool for distribution, especially for smaller films. Examples are provided of successful independent films like Bait and Sorry We Missed You that used film festivals, websites, and grassroots marketing. The document also stresses defining the target audience and unique selling point of a film to focus distribution efforts.
Xo
The document discusses marketing plans for a horror film called "Unsettled". It begins by providing details about the film's plot and target demographic. Marketing strategies that will be used include creating a social media presence on Instagram, releasing three teaser posters over time, and a short, fast-paced trailer. A timeline is proposed that starts the campaign in January 2020 and releases the film in October 2020 near Halloween. Research was also conducted on horror film audiences and their media consumption habits to help shape the campaign.
3 creative criitical reflection media
This document discusses how the author researched their target audience for a film project. They looked at how brands define audiences, different audience theories, and conducted a questionnaire to learn about their audience's demographics, media preferences, and favorite genres. The author created an audience profile and discussed marketing and distribution strategies like social media promotion, trailers, and working with influencers. They identified the film's unique selling point as a kidnapping plot involving horses.
Distributing my film
The document discusses strategies for distributing an independent film. It explains that film distributors find the target audience, decide how and when to advertise, and negotiate release platforms. Social media is highlighted as an effective distribution method for independent films due to its wide reach across age groups. The document also examines distribution strategies used for specific films like Tenet, Bait, and Sorry We Missed You. It emphasizes the importance of defining the target audience and researching audience interests to effectively distribute a film.
Resub maybe
The document provides details about Daniel Parushev's film project titled "Forgiveness". It includes sections on the synopsis, name of the film, target audience, genre, BBFC rating, release date, primary research conducted, secondary research, contrasting early and modern social realism films, notable social realism film companies, existing similar films, exhibition strategies, ideas and planning, production log, persuasive techniques used in posters, and use of images in the posters. The film aims to portray how people's lives can change with time and money through two main characters from different socioeconomic backgrounds.
Poster
The document provides details about Daniel Parushev's film project titled "Forgiveness". It includes sections on the synopsis, name of the film, target audience, genre, BBFC rating, release date, primary research conducted, secondary research, contrasting early and modern social realism film trailers, notable social realism film companies, existing similar films, exhibition strategies, ideas and planning, production log, persuasive techniques used in posters, and use of images in the posters. The document gives an overview of all aspects of developing the film project from concept to production.
Unit 6: Learning Aim B
The document provides details about the marketing campaign for a student film called "The Replacement". It includes information about the target audience, genre, and rating of the film. It then discusses the marketing strategies that will be used including posters, a trailer, and a social media profile on Instagram. Teaser posters are created with special effects in Photoshop and a 2 minute 30 second trailer is edited together from film clips. An Instagram page is set up to promote the film by posting the posters and trailer. The goal of the campaign is to build excitement and an audience for the film leading up to its release.
Media eval task3
The document discusses distribution strategies for independent films. It suggests that an independent distributor would best suit the narrator's psychological thriller film. Independent distributors specialize in specific genres and have experience distributing low-budget films through film festivals and online marketing. While self-distribution is challenging, the narrator believes combining it with other strategies could work to reach their target audience. In conclusion, an independent distributor or a combination of self-distribution and online marketing are presented as viable options.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
The document discusses how brands profile their audiences and how an independent film would be distributed. It provides details on how brands like Kiss, Empire, and Absolute Radio profile their audiences using factors like age, gender, interests and psychographics. It also discusses identifying a target audience through research and a questionnaire. The document then discusses how an independent film would be distributed, looking at independent distributors like Verve, Vertigo and Warp Films. It outlines the role of distributors in getting a film in front of audiences.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...
The document discusses how brands profile their audiences and how an independent film producer would profile and engage their target audience. It provides details on how major radio brands like Kiss, Empire and Absolute Radio profile their listeners in terms of demographics, interests, and attitudes. It then discusses how the film producer identified their target audience of 15-30 year olds through a questionnaire. Finally, it discusses how independent distributors like Verve and Vertigo specialize in different types of independent films and how they help distribute films.
In what ways does your media product use, develop or challenge forms and conv...
This document is a media evaluation by Kathryn Hoverd of various media products she created for her A2 media work. It includes an evaluation of her final teaser trailer, magazine front cover, film poster, and early animation. She analyzes how her products used, developed or challenged conventions of real media. For her teaser trailer, she researched conventions of successful trailers, particularly romantic comedies, to inform her creation. Her evaluation identifies several key conventions her trailer adhered to including opening graphics, company logos, captions, varied shots, fast edits, and including the film title.
Distributing my film
This document discusses strategies for distributing an independent film, including using social media, film festivals, and film websites. It provides examples of how major films like Tenet and independent films like Bait and Sorry We Missed You utilized these strategies. It also discusses defining the target audience and unique selling point to boost interest in the film. Research on film distributors and comparable films was conducted to inform the distribution process.
Media eval task3
The document discusses different options for distributing an independent film project. It describes various film distribution companies and strategies. Based on the genre of the student's psychological thriller film project, an appropriate distribution partner would be Stage 6 Films, an independent company that specializes in low-budget films. Stage 6 distributes 10-15 films per year, making it a good fit for an independent student project. Marketing strategies like film festivals, posters, and social media could help get the film noticed by its target audience. Overall, an independent distributor is recommended over self-distribution due to the distributor's experience and resources.
Media eval task3
The document discusses different options for distributing a media product. It describes various types of distributors, from large Hollywood studios to independent distributors specialized in particular genres. For a psychological thriller film like the one discussed, the document suggests an independent distributor like Stage 6 Films would be a good fit, as they distribute 10-15 low-budget films per year within that genre. Self-distribution is also discussed but noted as a difficult and risky option, so the document concludes an independent distributor combining various marketing strategies would be the best approach to reach the intended target audience.
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Marketing Evaluation (Finding Dory)
- 1. What market products where produced • The Posters: They created five different simplistic poster, to promote the film. In the poster dory I hiding in different underwater scene that the audience would remember from the last film. The fact that dory is hiding is playing on the name of the film finding dory. • The Trailer: there are different trailers brought out, all showing us the fun loving family film. the trailer set up and sense of what the film is about with out giving away the hole story line. The third and second trailer was about focusing more on baby dory and we see more about the life in a aquarium and dory trying to find her family. In this trailer we start to meet more characters including Hank the octopus and Destiny the whale • Online and Social: they have a website where you can see the trailer and clips of the movie. Also you are able to book ticket for the cinemas though the website. They also have a Facebook page where they included count down images and promotions as well as the trailers and clips on the website.
- 2. Where could audiences view the trailer • I was able to find the finding dory trailers on different media platforms. All three trailer were available online on YouTube, IMBD and cinema websites where you are able to watch the trailers when ever your want. Another way of watching the trailer is by viewing them on TV during the adverts, or when it is advertised before another film at the cinema • Their was so many ways of seeing this trailer, meaning that a lot of people would have been able to view it.
- 3. What aspects of the film were promoted to attract the audience? • During all three trailers we see different aspect of the film that make us feel different emotions, including happiness and sadness. The use of these contrasting emotions makes the trailer more interesting and the film more appropriate for different viewers. Having theses different aspects makes the film seem like a family friendly film, the parents will want to take their children too and want to see it for themselves.
- 4. In your opinion, which were the most effective marketing strategies • I think that the most effect market strategies where definitely the trailers. I think due to the fact that they where able to produce three different trailers and that they where distributed across multiple media platforms. Also I think that their social media was a very good marketing strategies, as with this they where able to show the trailer and other clips and where able to release information on the film before it come out. This is also important as nowadays a lot more people are using the internet, so it is a great way to get people to know about your film. As well it is a way that they can advertise their merchandise.
- 5. Which of these ideas could you ‘steal’ to market your gangster film • For my film, I would like to use trailers and social media like finding dory did as I feel it is the most effective work. I could create social media accounts for my movie, including Facebook, twitter and Instagram. Where on it I can release the trailer. As well as this I feel that I could create a post that can be published online as well. I feel that by doing what finding dory did I will be able to get a lot more publicity for my trailer.