This document provides a marketing plan for the Royal Court Theatre. It begins with an executive summary and introduction. It then analyzes the theatre's marketing philosophy, segmentation, targeting, positioning, and marketing mix. A PESTLE analysis and SWOT analysis are also included. The document proposes recommendations and concludes with a bibliography. The key points are that the Royal Court Theatre aims to showcase new plays by undiscovered writers to audiences interested in contemporary issues, and it does this through programs that develop young playwrights from around the world.
This document provides information about ComeyLorte Laundry, including its background, organization structure, job descriptions, recruitment process, and selection tools. ComeyLorte Laundry was incorporated in 2014 and has 5 staff members. It uses various online, poster and referral advertisements to recruit laundry assistants and supervisors. The recruitment process involves shortlisting candidates based on qualifications before interviewing and selecting the successful candidate. Tools used include application forms, interviews, and reference checks.
This document discusses the importance of conducting a demand analysis before starting a business. It defines key terms like market and demand, and explains why demand analysis is the lifeline of feasibility studies and the focal point for determining profitability. The document outlines factors that influence demand and supply, and how to analyze them on both macroeconomic and microeconomic levels. It also addresses how to determine price based on demand and supply trends, and other influencing factors. The end goal of the market study is to develop an effective marketing program to implement the business plan.
Reliance Fresh is the retail chain division of Reliance Industries headed by Mukesh Ambani. It originally focused on sourcing fruits and vegetables directly from farmers through a "farm to fork" model but has since shifted away from that in some states due to political issues and an inability to create robust supply chains for produce. It now focuses more on being a supermarket selling food, groceries, and other consumer products. Reliance plans major investments in its retail division, with over 560 Reliance Fresh stores currently across India. The document provides background on Reliance Fresh's history and operations, including its supply chain model and stores in Kolkata.
This Report gives you a detailed description of the "Star Bazaar (Andheri Store)" retail strategy, detailed store insights and the key marketing strategies implemented.
Medplus is the second largest pharmacy chain in India with over 1350 stores across 12 states. It provides franchise opportunities for entrepreneurs to open independent pharmacies under the Medplus brand name. Starting a Medplus franchise requires an initial investment of Rs. 18-20 lakhs along with working capital. Medplus offers franchisees various support systems like technology, training, product supply, and operational support to ensure success.
Melvin T Mathew presents on linear programming problems. A linear programming problem involves determining the optimal allocation of limited resources to meet objectives. It includes a set of simultaneous linear equations or inequalities that represent resource restrictions and a linear objective function expressing total profit or cost. Linear programming is defined as a method of determining an optimal program of interdependent activities given available resources, with the objective of maximizing profit or minimizing cost subject to constraints. The solution shows the optimal amounts to produce, sell, or purchase to satisfy objectives and constraints. Linear programming is a powerful technique that can be used to solve production scheduling, manufacturing, and marketing problems.
This document provides information about ComeyLorte Laundry, including its background, organization structure, job descriptions, recruitment process, and selection tools. ComeyLorte Laundry was incorporated in 2014 and has 5 staff members. It uses various online, poster and referral advertisements to recruit laundry assistants and supervisors. The recruitment process involves shortlisting candidates based on qualifications before interviewing and selecting the successful candidate. Tools used include application forms, interviews, and reference checks.
This document discusses the importance of conducting a demand analysis before starting a business. It defines key terms like market and demand, and explains why demand analysis is the lifeline of feasibility studies and the focal point for determining profitability. The document outlines factors that influence demand and supply, and how to analyze them on both macroeconomic and microeconomic levels. It also addresses how to determine price based on demand and supply trends, and other influencing factors. The end goal of the market study is to develop an effective marketing program to implement the business plan.
Reliance Fresh is the retail chain division of Reliance Industries headed by Mukesh Ambani. It originally focused on sourcing fruits and vegetables directly from farmers through a "farm to fork" model but has since shifted away from that in some states due to political issues and an inability to create robust supply chains for produce. It now focuses more on being a supermarket selling food, groceries, and other consumer products. Reliance plans major investments in its retail division, with over 560 Reliance Fresh stores currently across India. The document provides background on Reliance Fresh's history and operations, including its supply chain model and stores in Kolkata.
This Report gives you a detailed description of the "Star Bazaar (Andheri Store)" retail strategy, detailed store insights and the key marketing strategies implemented.
Medplus is the second largest pharmacy chain in India with over 1350 stores across 12 states. It provides franchise opportunities for entrepreneurs to open independent pharmacies under the Medplus brand name. Starting a Medplus franchise requires an initial investment of Rs. 18-20 lakhs along with working capital. Medplus offers franchisees various support systems like technology, training, product supply, and operational support to ensure success.
Melvin T Mathew presents on linear programming problems. A linear programming problem involves determining the optimal allocation of limited resources to meet objectives. It includes a set of simultaneous linear equations or inequalities that represent resource restrictions and a linear objective function expressing total profit or cost. Linear programming is defined as a method of determining an optimal program of interdependent activities given available resources, with the objective of maximizing profit or minimizing cost subject to constraints. The solution shows the optimal amounts to produce, sell, or purchase to satisfy objectives and constraints. Linear programming is a powerful technique that can be used to solve production scheduling, manufacturing, and marketing problems.
Spencer is a leading retailer in India that operates hypermarkets, convenience stores, and super centres. It offers a wide range of food, fashion, home, and lifestyle products. Spencer aims to make fine living affordable for customers by providing quality products at reasonable prices. It focuses on innovation, pioneering new retail formats, and keeping customer needs and satisfaction central to its strategy. Spencer uses various elements of the marketing mix like pricing promotions, expanding its store network, and leveraging technology to enhance the customer experience.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Introduction to business project 1 (business proposal)EdwinYip
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
The document discusses price elasticity of demand, which measures the responsiveness of quantity demanded to a change in price. It provides formulas to calculate elasticity using percentage changes in price and quantity between two points (arc method) or at a single point (point method). For the arc method, elasticity will be different depending on the direction of the price change. The document also discusses interpreting elasticity values and using elasticity coefficients to calculate resulting changes in one variable if the other variable changes by a certain percentage.
The document discusses the history and operations of Julie's Bakeshop, a family-owned bakery franchise business in the Philippines. It summarizes that Julie's Bakeshop started 28 years ago as a family livelihood and saw initial success through cleanliness, quality products, variety, and customer service. It later transitioned to a franchise model in 1999 and saw accelerated growth through professionalization and standardization. However, the business model is now in question as some franchises are performing below par. The document outlines the company's vision, mission, and values centered around customer satisfaction and service excellence.
This document analyzes and compares two convenience store brands, 7-11 and Ministop. It observes their mission/vision, locations, customers, and operations. Key findings are that customer demographics and product offerings are similar between brands. The most important factors are location near foot traffic and good customer service. The document concludes convenience stores should focus on speed of service, price competitiveness, and adding delivery options to enhance convenience.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
This document provides an overview of demand estimation and regression analysis. It discusses how demand estimation is an essential process that informs various business decisions. Regression analysis uses statistical techniques to model the relationship between a dependent variable (e.g. demand) and independent variables (e.g. price, income). Simple regression uses one independent variable, while multiple regression uses more variables. Ordinary least squares is used to estimate the coefficients in the regression equation. These coefficients represent the impact of each independent variable on demand and can be used to forecast demand under different scenarios.
The document provides a business plan for Smoothy Juice Company Ltd, a juice manufacturing company that will produce juices like orange, mango, and cocktail special. It details the production process which involves juice extraction, removing bitterness, treating pulp, and aseptic filling. The production plan also describes the key equipment needed like pasteurizers to ensure high quality juices are produced.
The reference of this book is from Dominick Salvatore's Managerial Economics. It is in chapter 8 with the following topic: Linear Programming, Production process, Feasible region, Optimal solution, Objective function, Inequality constraints, Nonnegativity constraints, Decision variables, Binding constraints, Slack variable, Simplex method, Primal problem, Dual problem, Shadow price, Duality theorem and Logistic management.
Distribution coverage is the intensity by which a product is made available to customers. There are three main levels of distribution coverage - mass, selective, and exclusive. Mass coverage aims to distribute products widely in nearly all locations where that type of product is sold. Selective coverage deliberately limits locations to appeal to smaller, more focused markets. Exclusive coverage targets very narrow markets through a select group of resellers or company-owned stores. The appropriate level depends on factors like the target market size and nature of the product.
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
The document discusses supply chain management and inventory management. It describes the typical flow of products from plants to distribution warehouses to retailers for sale to customers. It notes the conflict between having enough inventory to meet demand versus avoiding excess inventory due to changing market conditions. The Theory of Constraints (TOC) provides solutions, including placing most inventory at production sources, having retailers stock only enough for their replenishment period needs, and replenishing based on sales with monitoring to address abnormal demand changes. The TOC supply chain replenishment system formalizes replenishment time, maximum inventory levels, and quantities based on sales and lead times.
The document summarizes a retail audit conducted on Lifebuoy, Lux, and Breeze soaps in Orai, Jalaun, India. The audit found that Lux and Lifebuoy were available in all 50 retail outlets surveyed, while Breeze was only available in 8 outlets. Most outlets displayed the HUL soaps at eye-level. Godrej No. 1 and Vivel were identified as the main competitors by retailers. On average, retailers sold over 40 dozen units of Lux and 18 dozen units of Lifebuoy per month. Most retailers were satisfied with the timely distribution of HUL products and their advertising effectiveness.
This document discusses career paths in executive assistance and office support. It provides information on two programs - Executive Assistant and Office Support Specialist. The Executive Assistant program is a 6-quarter Associate of Applied Science degree program that includes general education courses, internships, Microsoft certification preparation, and leads to career opportunities in project management and administrative roles. The Office Support Specialist program is a 4-quarter certificate program that focuses only on technical skills training and includes an internship but no general education courses or Microsoft certification. The document also shares quotes highlighting the important role administrative assistants play in organizations and how the career can lead to advancement opportunities involving supervision and management.
Barnes & Noble is a large book retailer with over 600 retail stores and an online presence. It sells books, ebooks, textbooks, movies, music and more. While sales of physical books are declining, Barnes & Noble has positioned itself as a leader in the growing ebook market through its NOOK ebook readers and online store. However, it faces threats from large competitors like Amazon, pressure on pricing, and a challenging retail environment for physical books. Its financial performance has weakened in recent years.
Spencer is a leading retailer in India that operates hypermarkets, convenience stores, and super centres. It offers a wide range of food, fashion, home, and lifestyle products. Spencer aims to make fine living affordable for customers by providing quality products at reasonable prices. It focuses on innovation, pioneering new retail formats, and keeping customer needs and satisfaction central to its strategy. Spencer uses various elements of the marketing mix like pricing promotions, expanding its store network, and leveraging technology to enhance the customer experience.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Introduction to business project 1 (business proposal)EdwinYip
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
The document discusses price elasticity of demand, which measures the responsiveness of quantity demanded to a change in price. It provides formulas to calculate elasticity using percentage changes in price and quantity between two points (arc method) or at a single point (point method). For the arc method, elasticity will be different depending on the direction of the price change. The document also discusses interpreting elasticity values and using elasticity coefficients to calculate resulting changes in one variable if the other variable changes by a certain percentage.
The document discusses the history and operations of Julie's Bakeshop, a family-owned bakery franchise business in the Philippines. It summarizes that Julie's Bakeshop started 28 years ago as a family livelihood and saw initial success through cleanliness, quality products, variety, and customer service. It later transitioned to a franchise model in 1999 and saw accelerated growth through professionalization and standardization. However, the business model is now in question as some franchises are performing below par. The document outlines the company's vision, mission, and values centered around customer satisfaction and service excellence.
This document analyzes and compares two convenience store brands, 7-11 and Ministop. It observes their mission/vision, locations, customers, and operations. Key findings are that customer demographics and product offerings are similar between brands. The most important factors are location near foot traffic and good customer service. The document concludes convenience stores should focus on speed of service, price competitiveness, and adding delivery options to enhance convenience.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
This document provides an overview of demand estimation and regression analysis. It discusses how demand estimation is an essential process that informs various business decisions. Regression analysis uses statistical techniques to model the relationship between a dependent variable (e.g. demand) and independent variables (e.g. price, income). Simple regression uses one independent variable, while multiple regression uses more variables. Ordinary least squares is used to estimate the coefficients in the regression equation. These coefficients represent the impact of each independent variable on demand and can be used to forecast demand under different scenarios.
The document provides a business plan for Smoothy Juice Company Ltd, a juice manufacturing company that will produce juices like orange, mango, and cocktail special. It details the production process which involves juice extraction, removing bitterness, treating pulp, and aseptic filling. The production plan also describes the key equipment needed like pasteurizers to ensure high quality juices are produced.
The reference of this book is from Dominick Salvatore's Managerial Economics. It is in chapter 8 with the following topic: Linear Programming, Production process, Feasible region, Optimal solution, Objective function, Inequality constraints, Nonnegativity constraints, Decision variables, Binding constraints, Slack variable, Simplex method, Primal problem, Dual problem, Shadow price, Duality theorem and Logistic management.
Distribution coverage is the intensity by which a product is made available to customers. There are three main levels of distribution coverage - mass, selective, and exclusive. Mass coverage aims to distribute products widely in nearly all locations where that type of product is sold. Selective coverage deliberately limits locations to appeal to smaller, more focused markets. Exclusive coverage targets very narrow markets through a select group of resellers or company-owned stores. The appropriate level depends on factors like the target market size and nature of the product.
Coming up with a new coffee shop eh?
click to view how you will go about it(Strategy), Tactics, Plan, how will you communicate and convey the message to your audience (Integrated Marketing Communication) Value Proposition etc.
The document discusses supply chain management and inventory management. It describes the typical flow of products from plants to distribution warehouses to retailers for sale to customers. It notes the conflict between having enough inventory to meet demand versus avoiding excess inventory due to changing market conditions. The Theory of Constraints (TOC) provides solutions, including placing most inventory at production sources, having retailers stock only enough for their replenishment period needs, and replenishing based on sales with monitoring to address abnormal demand changes. The TOC supply chain replenishment system formalizes replenishment time, maximum inventory levels, and quantities based on sales and lead times.
The document summarizes a retail audit conducted on Lifebuoy, Lux, and Breeze soaps in Orai, Jalaun, India. The audit found that Lux and Lifebuoy were available in all 50 retail outlets surveyed, while Breeze was only available in 8 outlets. Most outlets displayed the HUL soaps at eye-level. Godrej No. 1 and Vivel were identified as the main competitors by retailers. On average, retailers sold over 40 dozen units of Lux and 18 dozen units of Lifebuoy per month. Most retailers were satisfied with the timely distribution of HUL products and their advertising effectiveness.
This document discusses career paths in executive assistance and office support. It provides information on two programs - Executive Assistant and Office Support Specialist. The Executive Assistant program is a 6-quarter Associate of Applied Science degree program that includes general education courses, internships, Microsoft certification preparation, and leads to career opportunities in project management and administrative roles. The Office Support Specialist program is a 4-quarter certificate program that focuses only on technical skills training and includes an internship but no general education courses or Microsoft certification. The document also shares quotes highlighting the important role administrative assistants play in organizations and how the career can lead to advancement opportunities involving supervision and management.
Barnes & Noble is a large book retailer with over 600 retail stores and an online presence. It sells books, ebooks, textbooks, movies, music and more. While sales of physical books are declining, Barnes & Noble has positioned itself as a leader in the growing ebook market through its NOOK ebook readers and online store. However, it faces threats from large competitors like Amazon, pressure on pricing, and a challenging retail environment for physical books. Its financial performance has weakened in recent years.
As an international HR manager of Lehman Brothers, two key challenges during the financial crisis are identified. First, the mass layoffs of workers without proper cause or compensation led to legal issues and negatively impacted the performance and morale of remaining employees. This was due to ineffective HR planning and an inability to identify the optimal workforce levels. Second, an overreliance on a single cost-cutting strategy of layoffs demonstrated that Lehman Brothers lacked strategic flexibility to adapt to changing market conditions. To address future crises, HR must conduct thorough internal and external analysis to develop multiple contingency strategies, ensure regulatory compliance, and maintain engaged talent during difficulties.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
This document is a resume for Nirmala Rao K summarizing his professional experience and qualifications. He has over 2 years of experience as an IT Support Engineer and Network Administrator. Currently working as a Network Engineer at TeraVault Operation Data center where his responsibilities include monitoring and maintaining WAN links, handling incidents, and ensuring network security and SLA compliance. He has certifications in CCNA and training in CCNP. He holds a B.Tech in IT and has strong skills in networking concepts, routing protocols, network services, security, and troubleshooting.
O documento fornece instruções para instalação do Módulo 1769-ASCII Compact, incluindo montagem no painel DIN, conexão dos cabos serial e aterramento correto. Orienta o usuário a desligar a alimentação antes de inserir ou remover módulos para evitar arcos elétricos.
Love Your Leftovers Volunteer Training SlideshowJosé Latorre
This document provides information for volunteers about a composting program at the University of Texas. It explains that composting reduces waste sent to landfills and helps the university's sustainability goals. Volunteers will work two hour shifts instructing people on proper composting and distributing informational materials. Acceptable compost items include food leftovers and paper bags, while items like plastic, aluminum, and glass should be recycled. Volunteers should not force people to compost or confuse them about what can be composted.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
Kareem Atef Mohamed Sharaf is seeking a challenging position in an esteemed organization where he can utilize his technical and interpersonal skills. He has a law degree from Ain Shams University in Egypt and is proficient in English, Arabic, and French. His computer skills include strong knowledge of Windows, Microsoft Office, and Internet Explorer. He has previous work experience as a secretary and in customer service. In his free time, Kareem enjoys collecting world news, reading, traveling, exercising, and fixing computer software and hardware issues.
This document details Marissa Cieciorka's journey from a confused freshman to a determined marketer. It describes how she changed majors multiple times as a freshman before a professor advised her to pick an industry rather than a major. She decided on music/entertainment marketing and gained experience through internships and leadership roles in her school's American Marketing Association chapter. By senior year, she had interned at multiple marketing firms and was well prepared to enter the job market after graduation.
This document is Joel Guttman's portfolio from Florida Atlantic University. It includes summaries and images of projects from his architecture school including redevelopment plans for Pembroke Pines and Pompano Beach. It also summarizes a project using shipping containers for artists in Fort Lauderdale. The document analyzes the Globe Theater built in 1599 including its history, design with modular pieces to separate social classes, and burning down in 1613. Guttman's experience as a 3D draftsman for Vathauer Studio creating digital models from drawings is also listed.
This document summarizes Marissa Cieciorka's journey from an undecided freshman to a determined marketing professional. It details her changing majors as a freshman, a pivotal career advice moment as a sophomore that led her to marketing, and her experience building experience through internships and a student marketing group. The document provides examples of the digital marketing work Marissa did for various internships and clients to build her resume.
Find valuable information from the VP of Appraisals at Cherry Creek Mortgage, Scott Hamling on how Fannie Mae's Collateral Underwriter is changing the face of the mortgage industry, yet again.
Feel free to contact me with any questions or to find out the next time Scott will be presenting on this critical topic.
The document defines SWOT analysis and outlines the 6 steps involved in conducting a SWOT analysis. It begins by defining SWOT analysis as a tool that identifies an organization's strengths, weaknesses, opportunities, and threats. It then lists the 6 steps as: 1) identifying the strategic goal, 2) identifying strengths, 3) identifying weaknesses and threats, 4) analyzing problems, 5) identifying opportunities, and 6) brainstorming strategies to realize opportunities.
The document also defines critical success factors as elements necessary for an organization or project to achieve its mission. It lists the major sources of critical success factors as: industry CSFs, CSFs resulting from competitive strategy, environmental CSFs, and temporal CSFs resulting from internal
Political risks are an important consideration for international businesses contemplating foreign direct investment. There are various types of political risks, which can be evaluated using models like the International Country Risk Guide. This guide divides political risk into 12 components: government stability, socioeconomic conditions, investment profile, internal conflict, external conflict, corruption, military in politics, religious tensions, law and order, ethnic tensions, democratic accountability, and bureaucracy quality. Properly analyzing these political risk factors using criteria like those in the International Country Risk Guide can help businesses make informed decisions about foreign investment opportunities and risks.
SD-1712_UK_Theatre_Business_Plan_v31_final_A4 for single page printing.pdfrebkamesfin1
This document provides a business plan for UK Theatre from 2017-2021. The plan outlines UK Theatre's vision to have a well-connected, well-supported theatre sector that is recognized as being at the heart of UK life. Over the next 5 years, UK Theatre aims to make the theatre sector more relevant, resilient, and innovative by supporting the workforce, improving diversity, and developing their services to members. Key goals include researching the future needs of the theatre workforce, improving access and representation in the industry, and modernizing employment relations and legal services.
This document provides a business plan proposal for a Luxury Cinema concept to be launched within an existing cinema, Cinemaxx, in Aarhus, Denmark. The Luxury Cinema would offer an enhanced movie-going experience with reclining chairs, food/drink service, and an exclusive bathroom. It aims to target younger, higher-income customers seeking an entertaining escape and aesthetic experience beyond regular cinemas. The plan discusses generating revenue, service offerings, movie selections, target markets, competition, risks, feasibility, and expected returns. The Luxury Cinema concept seeks to differentiate the experience and attract customers in the competitive Danish cinema market.
Centre Stage: action plan to boost London's theatres (London Assembly)London Assembly
The document summarizes an investigation by an Economy Committee into supporting small theaters in London. The investigation examined the challenges facing small theaters in London and proposed ways that the Mayor and Greater London Authority could help. This includes promoting small theaters using Transport for London advertising spaces, extending marketing of fringe theaters, setting up a capital fund for renovations, and providing rehearsal spaces in empty offices or shops. The goal is to boost small theaters and help secure their financial futures as almost half said they felt insecure about their finances.
This document provides a business plan for Sani Gate Gallery, a community-based art gallery and production venture in Lesotho. The plan outlines the gallery's vision, products, customers, competition, and strategy. Short and long-term goals include producing animated films, supplying media companies with local content, expanding artisan networking and exhibitions, and developing Sani Gate Gallery as a prominent cultural destination in Teyateyaneng. Challenges to the long-term goals are also discussed, along with backup plans.
Creative entrepreneurship: steps and approachesYellow Shirts
The course is destined for beginners that want to learn more about the cultural entrepreneurship, in particular within the music sector, as well as about electronic music producing from the entrepreneurial point of view.
The main topics of the course are:
Part I - cultural entrepreneurship
- Live music production. How to prepare a live event;
- Management during an event;
- Music marketing - creation of your own brand;
- Cooperation in the field of music;
- Developing professional skills;
- Challenges for young musicians in the age of COVID-19
- Audience development for young musicians in the digital age;
- How to gain money out of music as a young musician;
- Intellectual property and copyright management;
- The needs of young musicians and the benefits of music;
- Online solutions for cultural entrepreneurship.
Part II - electronic music producer
- Career guide for electronic music entrepreneurs;
- How to become an electronic music entrepreneur;
- Best ways to promote as an electronic musician;
- Financial tips to earn money.
This course was elaborated under Erasmus+ programme, during #SoundBeatsTime project.
STREALITY aims to foster cultural diversity and exchange between Spain, Taiwan, and Kazakhstan by producing live streaming theater performances that combine traditional theater, live streaming, and gastronomy from the featured cultures. Their first production will involve performers in Barcelona and Taipei telling the same story simultaneously through a live streaming duet. The performances will integrate cooking demonstrations and serve food from the cultures being featured to provide audiences a unique multisensory experience of the cultures.
06.02.22 Working in the performance sector - Vision, mission and valuesLouise Douse
The document provides information on vision, mission, and values statements for various performance companies. It discusses what vision and mission statements are, how to develop them, and provides examples from companies like the Royal Shakespeare Company, New Adventures, Enchantment Theatre Company, and English National Ballet. It also discusses developing company values and identifying an ideal client or target audience. In under 3 sentences: The document gives guidance on developing vision, mission, and values statements for performance companies, provides examples from several companies, and discusses identifying an ideal target audience or client.
30.01.23 Working in the Performance Sector - Vision, Mission and Values.pptxLouise Douse
The documents provide examples of vision statements, mission statements, and values from various performance companies. The Royal Shakespeare Company's vision is for Shakespeare's plays to be enjoyed by a diverse audience and to foster access to great theater. Their mission is to inspire audiences through amazing experiences of Shakespeare's plays. New Adventures is committed to reaching many people through bold productions and supporting all involved. Enchantment Theatre's mission is to inspire children's imagination through storytelling onstage and in classrooms.
Flowetry Media House is a Botswana-based events coordination and public relations consulting company founded in 2013. The company aims to empower African youth through creative projects and industries. Flowetry specializes in event coordination, brand activations, and public relations strategies. Notable past projects include a food tasting event in 2016, a restaurant activation for Hunters Dry gin in 2014, and coordinating a UEFA Champions League viewing party in Gaborone in 2014. The company's mission is to create sustainable employment and development opportunities for aspiring African youth through the creative sector.
The various cinema operators in Singapore offer movie going experience, products and services with little differentiation. There is no brand loyalty for movie goers and this happen presents an opportunity in itself for a cinema brand to stand out as a champion. A study was carried out on Cathay Cineplexes on how they can make use of existing(or non existing) touchpoints which the brand can leverage to improve customer brand experience and at the same time reinforce the brand strength.
The document is a business plan for Khanyiselani Art Studios, which aims to establish an integrated music, film and television production studio in Kokstad, South Africa. The studio targets unemployed and out-of-school youth to provide skills development and entrepreneurship opportunities in the creative arts sector. The business plan provides details on the studio's objectives, services, market analysis, implementation plan, management, and financial projections. It aims to develop a thriving local creative industry that creates employment and fosters entrepreneurship among Kokstad's youth.
This document provides a business plan for a proposed children's theme park called KidZania. It includes sections on marketing research conducted, a description of the venture as a city built for children to role play in realistic miniature settings, an industry and competitive analysis, operational details on the four establishments to be included, a financial plan, and a SWOT analysis. The park aims to provide education and entertainment for children ages 2-16 through realistic role playing activities.
Strategic PlanSTR 581Strategic Plan and Presentation TABLE.docxjohniemcm5zt
Strategic Plan
STR 581
Strategic Plan and Presentation
TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………...…...3
OJECTIVE………………………………………………………………………,,…….….4
Mission………………………………………………………………………………4
Vision………………………………………………………………………………. 4
COMPANY SUMMARY……………………………………………………...……….….5
Location and Facilities..………………………………………………...…….….…..5 Company Workshop…………………………………...……………...………….….6
PRODUCTS & SERVICES…………………………………………………...……..……8
Service Description…………………………………………….…………….....……8
Product Description……………………………………………….………...….....…9
MARKET ANALYSIS SUMMARY…………………………………….………….....….9
SWOTT Analysis…………………………………………………….……….…....10
ORGANIZATIONAL RESOURCES………………………….……….………,…....….11
Porter Five Sources…...……………………………………………..……….….…..11
Organizational Processes…………………………………………...………………..12
STRATEGY & IMPLEMENTATION SUMMARY…………………………......…..…13
Functional Tactics………………………………………………………...……....….14
Milestones……………………………………………………………………,...…....15
FINANCIAL PLAN………………………………………………………………………..16
Projected Balance Sheet & Projected Profit…………………………………………16
CONCLUSION…………………………………………………………………………….17
Executive Summary
B Limitless Children's Art Museum of San Antonio, is a not-for-profit 501(c)(3) organization. B Limitless is being formed to provide unique and meaningful arts programming for all children, to educate children in the arts, and to build a lifelong audience for the arts. We plan to offer a dynamic and constantly-evolving program. Although we will incorporate all of the fine arts into our programs, our focus is on visual art. Most activities will be open-ended and enjoyed on a walk-in basis. The Museum will be staffed by working artists, and all structured activities will be led by master artist-teachers.
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The three founding board members, all of whom are mothers of young children, are uniquely qualified to bring this project to fruition. Karolyn Kuehner, Executive Director, holds a Bachelor of Music degree in Piano Pedagogy and a Master of Music degree in Piano Performance and Pedagogy, with highes.
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Theatre in Education (TIE) uses drama to educate audiences on important topics in an interactive and entertaining way, with popular subjects including anti-bullying, sex education, and health issues. TIE companies adapt their productions to different locations and audiences, and there are many established TIE companies throughout the UK that provide educational drama productions and workshops in schools. Outreach drama also uses performance to engage communities on social issues but works more closely with specific community groups to involve them in the creative process.
Theatre in Education (TIE) uses drama and theatre to educate audiences on various topics in an interactive and engaging way. Several TIE companies were discussed that specialize in different subjects and create adaptable productions. Outreach drama involves theatre professionals collaborating directly with communities to create theatrical performances about issues relevant to those communities. Both TIE and outreach drama aim to educate through entertainment. Liaison officers are important for coordinating activities between theatre companies and the communities or schools they work with to set up productions and workshops.
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3. 1
1 Executive Summary
In this report market overview, competitive overview, product overview, goals and
objectives, strategies, action plan and implementation schedule of Royal Court
Theatre has analysed and evaluated based on specification, findings and
requirement of the theatre.
Market possibilities of the Royal Court theatre has big impact in the theatre market in
London because the city has second big market in the world due to audience volume.
In addition, the theatre has significant audience number by comparing with other
theatres` audience number. The market growth is steady. The targeted customer
characteristics consist of people who are aware for our time issues, especially young,
and who has low and middle income.
The strengths of the theatre can be identified that the theatre has long history and the
first national theatre company. Moreover, Young Writers Festival was begun by the
theatre which is the main point by producing ne plays and adding playwrights. Also,
weaknesses of the theatre involve that the theatre has small seats capacity and plays
who are produced by new playwrights are not trends or unknown plays. The theatre
ticket prices are at low and average level prices to attract people and there is
additional discounts for young people. Product concept of the theatre consist of the
possibilities and problems of our time and this attitudes distinguish the product from
another products.
The goals of the theatre to find new unheard voices around the world and educate
them with playwright development program to present and add them in the theatre
market to keep valued brand name in certain level. In addition, to present plays to
audience to able to keep ticket prices as much as low. The strategy of the theatre for
achieving unheard voices based on communicating with theatres around the world
and applying Young Writers Festival.
The theatre plays are written by unheard voices who are creative and addresses
issues of our time in their plays. Prices of tickets are acceptable by every kind of
income and tickets are reachable easily. Location of the theatre is not very crowded
by theatres and near the station. The theatre promote its plays through its websites,
posters, raps to audience. Employees, players and playwrights are especially consist
of young people and they are polite, sensitive for customer. Moreover, players and
playwrights communicate with audience in bar inside of the theatre to make feel them
in family. There is good quality about service and place. Correspondingly, the theatre
has awarded many times about the plays, playwrights and place.
Recommendation for the theatre was related with the promotions` weaknesses which
are to improve and add value of the theatre`s brand. In addition, the Digital theatre
system could expand market area to present the theatre around the world and
increase revenue.
4. 2
2 INTRODUCTION
The Royal Court Theatre was opened in 1871 and was demolished in August
1877.First Royal Court theatre which was the reconstruction of earlier Belgravia
theatre. In addition, Belgravia was reconstruction of Former Chapel in 1870. The
Royal Court theatre was rebuilt on the East side of Sloane Square and opened on
the 24th of September 1888 which is still business today( Arthurlloyd.com 2013). In
1966 theatre has started to a program that consist of developing and producing the
best new writings by people who are from society and under 25 years old. As follows,
Young Writers Festival started in 1973 which is regular event in our time.
For the purpose of this assignment Royal Court theatre will be critically
analysed, interpreted and evaluated based on findings and through aim of the
organisation. To begin with, marketing philosophy of the organisation will be defined
and analysed. Then Segmentation, Targeting and Positioning of the organization will
be analysed due to specification of the organisation place in the market, planned and
current circumstances of organization will be compared. Furthermore, marketing mix
(product, price, promotion, place, people, process, physical evidence) will be
analysed due to requirement of them. After marketing plan of the organization will be
analysed, BCG and Growth analyses will interpreted based on internal and external
findings. Then PESTLE (political, economic, social, technological, legal,
environmental) and SWOT (strengths, weakness, opportunity, threads) analyses will
be interpreted due to attitudes of microenvironment and macro-environment within
the organization and the results will be linked to the marketing. Finally conclusion and
recommendation will be determined and pointed out based on comparing of findings
and information.
3 PHILOSOPHY
Royal Court Theatre`s marketing philosophy has been based on educating and
adding new playwrights and to introduce new plays to customers, also, it means that
it does not try to adopt its plays and context due to expectation of not targeted
customer such as trends and known plays, however, its concept to be able to
followed by customer who are targeted, with the help of this philosophy the theatre
can achieve aware customer type which is convenient for context of plays and style
of playwrights. The theatre can often produce new plays within Young Playwrights
program, In addition this Young Playwrights are from around the world, Royal Court
theatre communicate 70 countries` theatres to call unheard voices into West End
market, young talents are being considered because they can reflect problems and
possibilities of our time in the word of young people, also, young people come to the
theatre to watch plays. Furthermore, young talents can be perform in long term in
theatre market based on their age.
5. 3
4 STP
4.1 SEGMENTATION
Royal Court Theatre aim to achieve all kind of nationality, religion, occupation,
gender, race, education, income and age group. The theatre consider about age
group consideration based on policy of the theatre that to prevent interruption of
performance during play by baby and most of the plays are not suitable for child who
are under 14 years old based on age guidance (Royal Court theatre 2013). Targeted
customers` most clear behavioural attitude can be seen to be aware of problems and
possibilities of our time.
4.2 TARGETING
Royal Court Theatre want to achieve customers who are interesting in problems and
possibilities of our time and have common sense for them (Royal Court theatre
2013). Furthermore, the theatre try to show to young people, situation of the world
from viewpoint of international playwrights who are experiencing in problems or can
reflect clearly, for this reason the theatre offer discounted tickets to young people and
to achieve this aim theatre give a chance to unheard voices to educate and to
present them to audience. Ticket price of Royal Court theatre could be afford by low
income category customer and middle income category as well because ticket price
of the theatre are between £10 and £28 which are low prices for West End theatres.
The theatre do not service just play also it offer drink service from inside bar to the
audiences during play (Royal Court theatre 2013). Moreover, play texts and classics
is being sold to the audience at bookshop in the theatre (Royal Court theatre 2013).
4.3 POSITIONING
Royal Court Theatre has a strong position about adding new plays and creative
young playwrights into the market, especially within Young Writers Festival theatre is
being put in a special place at market and make its place strong from the view point
of consumer. Nick Payne who has attained playwrights program of Royal Court
Theatre has won Best Play at the Evening Standard Awards with his Constellations
play in 2012 and he was the youngest ever winner of the award (Royal Court theatre
2013). It shows that the theatre has success in its operations which are playwrights
program and to be able to present best plays and if the theatre`s playwright can
qualify to get this kind of award that support its quality and make equal its position
between the viewpoint of organisation and customer.
6. 4
5 MARKETING MIX
5.1 PRODUCT
Royal Court theatre service to the customer through unheard young voices with the
context that point out problems and possibilities of our time (Royal Court theatre
2013). The theatre present to the customer what they want because the customer
concept of it consist of awareness and who are looking for not trend plays.
5.2 PRICE
Ticket prices are compatible with customer purchase power because the prices are in
low category ticket prices in comparing with West End theatres` ticket prices that the
ticket price range is between £10 and £28. Moreover, even with cheap prices Royal
Court Theatre can compete with other big competitors which are the big theatres of
West End, However, the theatre has been get over the recent recession without big
costs. It is clear that customer could be attracted by low price and it does not mean it
costs to organization. In contrast, sponsors and funds can help to get over economic
issues. New customers are more sensitive about price than current customers (The
Chartered Institute of Marketing 2009).
5.3 PROMOTION
The Royal Court theatre is being promoting except voucher website, special offers
and posters as well as by special reps beyond Sloane square, across London,
through social media to the people by using as well as peer to peer marketing (Royal
Court theatre 2013). Moreover, for promotion sponsorships` brand and logo is being
using at all of marketing promotions (Royal Court theatre 2013). Playwrights`
countries affect to attract customer who are from same country also it is the effect of
customers` review. It refers that promotion is not just would be by advertising, it could
be as well as plays` or playwrights` cultural, national, demographic attitudes.
5.4 PLACE
Royal Court theatre is in Sloane square where is in West End and near the Sloane
square underground station, it is very easy to access to the theatre. The theatre
service to the customer with two spaces which are Jerwood Upstairs and Jerwood
Downstairs and there is bar and restaurant inside the building where people can eat
before and after the show. The tickets are being booked at online from the theatre`s
website and voucher websites, by telephone as well as at box offices which is
situated in the foyer of the theatre.
5.5 PEOPLE
The employees of Royal Court theatre endeavour to make customers comfortable
very politely by applying some policies inside of the building which are based on
bags, cloakroom, latecomers, mobile phones, photography and children (Royal Court
7. 5
theatre 2013). It shows that the employees behave very sensitive for customers`
comfortableness as well as to avoid disruptions for players` attention. Also, disruption
can cause to prevent service of plays and reduce the quality. Customers can meet
with the players and playwrights in the bar and they make feel the customers more
comfortable and like a player who is in the game.
5.6 PROCESS
It could be said that the process of the service in Royal Court theatre is stable and
include always good quality. Thus, it could be understood from awards which are
received due to plays and playwrights.
5.7 PHYSICAL EVIDANCE
Royal Court theatre undergo revision in 1995 and 2000 and started to service in
more safe and comfortable place to the audience. Sheridan Morley, Spectator (2013)
insist that `the Royal Court is the most intelligent, sensitive and triumphantly right
rebuild I have come across anywhere in world theatre`. Correspondingly, the theatre
awarded Concrete Society Award, IStructE Award, RIBA Award (London Region),
RBKC (Conservation and Restoration Award), RBKC (Accessibility Award), USITT
Award.
6 MARKETING PLANNING
Royal Court Theatre pursue the results and requirements of SWOT analysis,
targeting, positioning and marketing mix patterns as a Marketing plan to create value
for targets and its returns. The main points of SWOT analysis indicate that the theatre
has old history and quality brand name based on young playwright development
program and its products in marketplace. However, due to low capacity and strong
competitors the place of the theatre is limited because of that the theatre satisfy the
targeted and current customers and consolidate its position in market. In the same
way, Royal Court theatre is continue to produce new plays and add international
unheard voices in the organization around the world and by pursuing this method the
theatre provide cheap tickets and special offers to the customers. Advertising through
social media and the other communication channel are being used as promotion by
Royal Court theatre to achieve customers. The place advantage is one of the most
important factor of the theatre. Too, it can be understood by awards which are won
by the theatre. The theatre has polite employee who are know how to service to the
customer with keeping brand name in desired quality and their return. The process of
the theatre consist of quality service and specific plays by new playwrights. Also, with
this method it is aimed to achieve new customer through review and feedback of
current customer.
8. 6
6.1 BCG Matrix
London theatres attendance was 14.2 million in 2012 according to guardian (2012)
and the average audiences of the Royal Court theatre 120,000 in every year
according to YCN (2013). It indicate that Royal Court theatre has %8.45 of total
theatre audiences of the London. Moreover, there is 214 theatres in London
according to guardian (2012). Accordingly, the average audience number per theatre
are approximately 66,355 in London based on the values that are given above. This
value proof that the customer number of Royal Court theatre is almost twice of the
average audience number of a theatre in London. It could be easily said that market
share is high. Royal Court theatre has been performing since 50 years in London and
it has quality valued brand name due to plays and playwrights development
programs. That is to say, the theatre has been pursuing same organisation
philosophy since it was established and the theatre improved its system for
expanding around the world to add unheard voices in organization as well as in
market. It shows that Royal Court theatre`s market growth is slowly and successful.
As a result, the place of the theatre in BCG matrix is identified as Cash Cow.
6.2 Growth Strategies
The Royal Court theatre produce around 25 brand new plays every year (You Can
Now 2013). Therefore, the theatre have been performing the playwrights
development programs to be able to compete with other theatres in long term
because this program is not cover in current time plays or playwrights as well as the
playwrights have been advancing to produce new plays. In addition, theatre has been
communicating continuous with theatres and playwrights from 70 countries and in 30
languages to add them in the organization.
9. 7
7 PESTLE Analysis
Political Economic
al
Social Technologic
al
Legal Environment
al
tax policy income demograph
ic
R&D discriminati
on law
weather
labour law prices cultural
aspects
technological
change
consumer
law
climate
change
environment
al law
saving attitudes
and
lifestyle
innovation antitrust law Tourism
trade
restrictions
debt population
growth
rapidly
adaptation
for change
employmen
t law
tariffs credit age mix health and
safety law
product and
service
safety
economic
growth and
recessions
ethnic
market
health
educational
groups
Kotler, Philip & Armstrong, Gary. (2012)
7.1 POLITICAL FACTORS
Funding for theatre industry fell by 6.3% in 2011/12 in England and Wales. Moreover,
council`s spend on culture decreased £250 million, between 2010/11 and 2011/12
(Smith, A. 2012). Government spent on `theatres and public entertainment`, arts
development and support has fallen as well as the funding of council-supported
theatres has fallen due to budget deficit (Smith, A. 2012). Despite funding limitation,
overall income of RFOs increased by 1% which equals to approximately £40 million
but the real fall of public support has not yet seen to have affected spend on artistic
programming, marketing and education. However, marketing and education spend
are down already (Smith, A. 2012). These results shows that government has started
to cut funding for entertainment industry due to current recession. Therefore, public
10. 8
have not stopped to go to theatre on the contrary they have gone more than last
year.
7.2 ECONOMICAL FACTORS
Minister for Culture, Communications and the Creative Industries Ed Vaizey
(Government UK 2013) announced that local authority arts spending was
approximately £385,000 which is more than last year. In addition, local authorities are
now major funders of arts that it spends £134 million on direct arts services
(Government UK 2013). However, local authorities earn £3.83 per each £1 which
they spent on arts and this value is equal £1.5 million per local authority (Government
UK 2013). Minister pointed out that despite funding cut on arts there is still a
supporter of arts which are local authorities. Also, they spend on arts and it brings
more money on its budget as well .Furthermore, London`s audiences of theatre are a
considerable value which is 14.2 million and the second highest value around the
world according to guardian (2012). In 2011 £45 million has spent on arts
arrangement to reach people who lives all around the country (Government UK
2013). For future planning £37 million will be spent on arts where investment in arts
below average (Government UK 2013). It is clear that government is still funding on
arts but less than last year and it plan to invest on arts current year. Also, based on
these information it could be assumed that Royal Court theatre box office income
was increased but funding cuts affected annual income. Public funding bodies of the
theatre are Arts Council England, British Council for international plays and European
Commission Representation in UK has been funding the theatre since beginning of
the 2013 (Royal Court Theatre 2013). Andrew Lloyd Weber Foundation have been
donating £150,000 to the theatre since 2012 until 2014(Royal Court Theatre 2013).
Andrew W. Mellon Foundation has donated for spending $400,000 to help
playwrights and to improve their skills (Royal Court Theatre 2013). Royal Court
Theatre has corporate supporters and sponsors which are BBC, Bloomberg, Coutts,
Ecosse Films, French Wines, Grey London, Kudos Film and Television, MAC, Moët &
Chandon, Oakley Capital Limited, Sky Arts, Smythson of Bond Street (Royal Court
Theatre 2013). Moreover, the theatre has business members which are Hugo Boss,
Lazard, Louis Vuitton, Peter Jones, Savills, Vanity Fair, business benefactor which is
Bank of America Merrill Lynch, associates which are Auerbach & Steele Opticians,
Oberon Books and it has individual supporters who are major donors (Royal Court
Theatre 2013).
7.3 SOCIAL FACTORS
Resident population of London is Equal to 8.2 million according to Office for National
Statistics (2012). The attendance to theatre was almost 14 million in 2012 (the stage
2013). Some plays of Royal Court theatre have age limit which is over 14 years old
(Royal Court theatre 2013). It refer to less customer. On the other side, it shows that
the theatre`s plays fit to adults and elderly people to deliver performance of it with all
realism. Education groups of the theatre`s customer specially college degrees and
11. 9
professional degrees whose behaviour mostly gentle, sensitive about happening in
the world such as political, human rights, arts.
7.4 TECHNOLOGICAL FACTORS
In 1995 Royal Court Theatre was reconstructed by National Lottery and subsequently
the theatre was awarded £16.2 million by Arts Council of England (Royal Court
theatre 2013). Award was spent to bring innovation inside of the theatre and to
reconstruct outside of the building to satisfy customers and to deliver healthy service
to them and to become competitive in market.
7.5 LEGAL FACTORS
There is cloakroom and bags policy in Royal Court Theatre, all bags have to been put
at cloakroom after searched by staff due to secure theatre and limited space in
auditorium (Royal Court theatre 2013).
7.6 ENVIRONMENTAL FACTORS
Royal Court Theatre situated at Sloane Square in Chelsea and it is the only theatre in
the square (Royal Court theatre 2013). However, the nearest theatres are at 15
minutes distance by walking. It means that the place of the theatre is not crowded
with theatres and its customers as much as such Piccadilly Circus and Covent
Garden. Mostly there is clubs, restaurants and bars around the theatre.
8 SWOT ANALYSIS
The SWOT analyse focus on strengths and weaknesses within the company and
define opportunities and threats facing Royal Court Theatre.
8.1 STRENGTHS
Long-established theatre and first national theatre company of Britain. Furthermore,
Royal Court Theatre educate and encourage young playwrights around the world
who are under 25 years old and stage their plays in UK (Royal Court theatre 2013).
First Young Writers festival was done first time by the theatre in 1973 (Royal Court
theatre 2013). The new Royal Court Theatre opened its doors and become a strong
art power and Ian Rickson said that the theatre is producing new plays than the any
other theatre in Britain (Royal Court theatre 2013). Ticket prices are £12-£20, under
25s is £8 and on Mondays all tickets are £10 (Royal Court theatre 2013). Also,
cheapest theatre ticket price in West End is £12 and the most expensive tickets are
£127 included booking fees for premium seats according to guardian (2013).
8.2 WEAKNESSES
Despite of strong effect of playwrights programs and plays, Playwrights are from
around the world and they write not trend plays and it could not attract the customers.
Moreover, Royal Court Theatre work with playwrights and theatre artists in 70
12. 10
countries and in over 30 languages. However, education programmes for playwrights
lasts 3 years. (Royal Court theatre 2013). Capacity of the Royal Court Theatre is 475
seats. Also, the theatre has a place in small capacity theatres category because the
largest theatre of West End has 2,359 seats which is The London Coliseum.
8.3 OPPORTUNITIES
Within playwrights development program to be known around to world to achieve
wide range of market. The Royal Court theatre is become a play producer company
within the programs and it can present different kind of plays in less time to
audiences.
8.4 THREATS
There is a big theatre market in London which is the fourth market that include 214
theatres according to guardian (2012). It means that there is so many choice to go to
theatre for consumers and big competitors for Royal Court Theatre because the
theatre is in the small seat capacity category. Royal Court Theatre have been
presenting plays that focus on problems and possibilities of our time. It shows that
plays do not involve trends, also it can cause to loss consumer who like to watch
trend plays.
9 RECOMMENDATIONS
From what has been analysed in this assignment, it can be argued that Royal Court
Theatre has a strong and valued brand name in market place through its creative and
development programs which aim to add new plays and playwrights into the market.
These programs are one of the most important strategy of the theatre by determining
and implementing its long term marketing planning and strategy into the market.
However, in this process the organization is communicating 70 countries but there is
not playwrights in the organization from Istanbul where has 5th biggest theatre
capacity in the world, with 184 theatres according to guardian (2012), such as this
example the organization should expand its reach range and should encourage, help
to them, as well as with taking advantage of governments` relations to add unheard
voices into organization. The organization has wide range of foundation and
sponsors to get over any recession without costs but recession could affect that
organizations and they could cut sponsor funds. For that reason the organization
have to find different funds or new marketing plans. For example, they can use digital
theatre system which is being used by some theatre that the theatre broadcast
performance live to cinemas and it achieve extra revenue as well as it promote itself
to different countries to able to add new playwrights into organization. The theatre
have to place special emphasis on advertisement because this side of the theatre is
not as it should be.
13. 11
10 CONCLUSION
As a result, Royal Court theatre discussed, evaluated, analysed, commented under
the marketing requirements and subtitles which are philosophy, STP, Marketing mix,
Marketing planning(BCG matrix, Growth analysis), PEST and SWOT analysis. The
theatre works very well but some improvements are necessary to expand theatres`
market areas in terms of revenue and to able to find new unheard voices.
14. 12
11 BIBLIOGRAPHY
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