1. WHY CREATING A
MONOPOLY IS
IMPORTANT FOR
A START-UP
By PAUL BOHN CHRISTOFFERSEN, MENTOR UNIVERSITY START-UPS
& ENTREPRENEUR

2. THE DEFINITION OF A START-UP
•“A startup is a temporary organization
designed to search for a repeatable
and scalable business model.”
—Steve Blank, Entrepreneur, Mentor, and
Author

3. BUSINESS PLANS VERSUS BUSINESS
MODELS
•“In a startup, no business plan survives first
contact with customers.”
•“Business plans are the tool existing companies
use for execution. They are the wrong tool
to search for a business model.”
—Steve Blank, Entrepreneur, Mentor, and
Author

5. 6 STEPS TO BUILD A SCALABLE
START-UP
• CATALYSE: Start-ups providing never-seen-before products face big barriers ; 1) understanding
customers true needs, 2) improve and adapt prototype to customers requirements to a minimum
viable product, 3) adapt business models overcoming gaps in the value chain, 4) build systems, talent
and assets to attract growth capital,
• PILOT: Creating new customers is difficult being unknown with a never seen before product. A good
advice: Don’t expect early adopters to be the poorest of the poor.
• CREATE PIONEERS: Scaling a business through 1) Integrated Business Models relaying on technology
and joint-venture partnerships, 2) Integrated B2B partnerships with national corporates and
distributors and 3) New Supply Chain Intermidiaries creating demand, financing options and routes-
to-market
• SCALE: New intermediaries can help provide capital, technical expertise and business skills helping to
support early-stage-enterprises market entry
• TACKLE MARKET BARRIERS: Early focus on talent development is crucial to long-term viability for all
start-ups
• BUILDING MARKETS: Technology Brokers, industry institutions and business-networks working across
public
and private sectors building fundamental market infrastructure are needed supporting new disruptive

6. STAYING HUMBLE IS KEY TO
SURVIVAL AND SUCCESS!

7. CREATE AND OWN YOUR MARKET

8. CREATING A MONOPOLY
IS IMPORTANT FOR SURVIVAL OF ANY START-UP

9. THE DIFFERENCE BETWEEN HAPPY AND
FAILED COMPANIES

10. SUPERIOR SALES AND DISTRIBUTION
CAN CREATE A MONOPOLY

13. THE CUSTOMER’S EXPERIENCE OF DOING
BUSINESS WITH YOU FIRST TIME,
PRETTY MUCH DEFINES YOUR FUTURE
SUCCESS!

14. THANK YOU,
FOR YOUR TIME.
P A U L B O H N C H R I S T O F F E R S E N ,
T E C H N O L O G Y B R O K E R & E N T R E P R E N E U R
W W W . C L E A N T E C H B R O K E R S . C O M