Based on client profile, declare the marketing activities the industry will execute. How are you allocating your budget, resources and activities for Awareness/Thought Leadership, Demand Generation and Channel Enablement along the different categories of clients.

1. Marketing
Focus
Focused Vertical Marketing Coverage - Example
Marketing Awareness & Thought Demand Generation Channel Enablement
Categories Leadership
Client
Coverage
Resource 30% budget 50% budget 20% budget
Allocation
20% resources 40% resources 40% resources
Core- Briefing Relationship Core-DG Events Partners Sales Partners
Awareness Marketing
Core -
Growth
Core -
Optimize
Invest
Examine
Special
Focus
Customers
Primary Marketing Activity
1