This document discusses using social media for nonprofit fundraising and event planning. It recommends adopting online fundraising tools that utilize social networks to reduce costs while increasing reach. Specific platforms like GiveZooks are proposed, which allow creating online presences, processing donations, and promoting through contacts and social media. Embracing these new tools is seen as important for nonprofit growth in a networked world.

1. Social Media as a
new paradigm for
fundraising &
Event Planning
For Non - Profit Organization 501c (3)
Fund Raising Campaigns 2010- 2011
prepared by Teresita A Krueger
v 1.2
This presentation sanitized for general Purpose viewing
Friday, September 10, 2010

2. Typical planning schedule for Fund raising, event planning
create event & solicit sponsors............Send invitations & post social media............Send reminders ....................................... Send Thank You
Day of Post-
Milestones Minus 2 months 1 month
Event Event
email email thank
Sponsors email
you for attending
demographic Org
with web link
Contact List
email email
Constant Contact
campaign Save-the-date email invitations
to Constant
Contact list
post
thank
indicate you to
sponsors Dashboard sponsors &
photos
Website announcement
Tweet on
Twitter account
Post Link to
FaceBook Post on Wall post event on
Discuss in website Wall,
LinkedIn group(s) Facebook....
Next Wave
event
(givezooks!,
dashboards
eventbrite..)
Friday, September 10, 2010

3. Driven both by tasks & person-time availability
eMails/Letter/In- Next Wave
Donation
Tasks person Plans:event &
Solicitation
donation
authored from President:
✓to Constantcontact List (all opt-in
contacts) Social Media Fund
✓donation emails/letters/
Contact face2face with donation raising can
✓create reason to attend - talking pt. PtOfContact
Model for any meetings
✓raffles before & during event help accelerate and
simplify these
Website activities:
tasks.
✓provide links to website from:
✓other publications - trade, ✓website and program
Publicity industry, social, professional.. mentions of donation and POC
✓Social Networks - carefully
chosen
Social Networking and the
Event & Internet activities:
✓review on-line event mgmt :
Fundraising ✓Social Networks -
carefully chosen
✓no of invites ✓amount of donations - based on social fundraising for nonprofits,
✓meeting plans with POC (pt of contact) for goal connecting individuals and
sponsor organizations ✓favorable mentions in programs, organizations online to increase
Monitor/ ✓break even pt (no of persons) website charitable giving. Social fundraising
✓goals for sponsors (the Obama model of fundraising),
Dashboard ✓discounted numbers for full tables also called peer to peer fundraising
or person to person fundraising, is
the intersection of online fundraising
with social networking.
Friday, September 10, 2010

4. The Future of Fundraising is in a Networked World
Simple to use
Online tools on
free web sites for
fundraising &
Event planning
Web
Awareness
Social Media to
communicate
with a mass
audience of
professionals
Peer to Peer Fundraising - a
new set of online tools make this both a
possibility and a growth imperative for
any organization
Friday, September 10, 2010

5. Fundraising - up to now
• Donor - fatigue
• less tolerant of direct mail
solicitation
• Fund raiser- fatigue
• over reliant on mass
market, direct response
• Recession?
• never recession-proof
• Mission - fatigue
• falling response rates lead to ever
increasing volume of prospects to
feed donor pool
Friday, September 10, 2010

6. Beating that Fatigue
Start by;
mapping out online
communities.
create/enhance contact lists
listen, learn, engage similar
mission organizations, find
out what they do.
ask the burning question -
where do organizations go to
create a presence in Web 2.0
world.
evaluate funding sites
The Rise of online
Philanthropy
scaled fundraising activities having the effect
of transforming charitable organizations
facilitated by technology.
Friday, September 10, 2010

7. Insights Recommendations
Individual donor funding has become over reliant mass
market and direct response techniques -
The future of fundraising is stop interrupting what people are Peer-to-Peer Fund raising
interested in and to become what people are interested in. a new set of online Web based tools makes
this approach not just possible but
imperative for any organization to grow.
Most suited for non-profits as they seek to take the costs
The younger supporter segment displays a greater willingness to tell
out of fund raising activities and increase the reach of the
others- They are the ones using social media on a daily basis....
organization to new members and donors.
Communities
Contact Lists =====>
Crowd Funding
Campaigns ====>
Content Management
Campaign Management ====>
Combining the enthusiasm, skills & networking
experiences of Fund raisers with the data-driven
discipline of Web based marketing
Friday, September 10, 2010

8. My Recommendation: Example of GiveZooks! at a glance
✦Why use the social media form of engagement ?
➡ Precedence set by several local non-profits, catholic schools, and women’s organizations - successfully !
✓Women’s Economic Ventures (Santa Barbara, CA)
✓http://wevonline.givezooks.com/
✓Manlius Pebble Hill School (Rochester, NY)
✓http://mph.givezooks.com/
✓Jaradoa Theater (New York, NY)
✓http://jaradoa.givezooks.com/
✓People for People Foundation of Gloucester County (Mullica Hill, NJ)
✓http://pfpfoundation.givezooks.com
✓Marin Catholic School, Mary
✓http://marincatholic.givezooks.com/
✦An online, Internet media for nonprofits to put their fundraising efforts online, promote them through social
media channels and process donations.
✦ Reduce overall costs of event or fund raising execution by adopting a single point of contact/communications and solicitations
via multi-purpose web site
✦Raise awareness of charitable organization, thus encouraging donations, attendance to events, memberships
✦Fee system tolerable-
•Events product priced separately and is based on a small transaction fee per ticket, per donation total (starting at 2.0%)
✦http://www.givezooks.com/registered_nonprofits/plan_selection
✦Feature functions that do the work of many
✦transparency to donors, supporters - link back to organization web site
✦10,000 email/mo, generate via contact lists
✦easy web design, ticket sales tally, donation tally, widgets to promote web site on other web sites
✦subscription services for enhanced features - fee based
Friday, September 10, 2010

9. Call to Action - Need Your Help
➡ Headlights:
‣ Finance Plans - this web based capability is do-able
‣ Needs - support from committee
‣ Movement- go ahead and implement
‣ Identifying Pilot Event - Fundraisers
‣ Influence - use email Contact List & Social Media
Contact sites
‣ Go to Enablement - create presence on chosen social
media site
Embracing Innovation is a cornerstone for achieving growth!
Friday, September 10, 2010

10. Thai
Hindi
Traditional Chinese
Russian
Gracias
Spanish
Thank You Obrigado
Brazilian Portuguese
Arabic
Danke
German
Grazie
Italian
Simplified Chinese
Merci
French
Japanese
Tamil Korean
For more information contact:
Teresita A Krueger
abaytk@gmail.com
Friday, September 10, 2010