Social Marketing and Commerce Manager Marketing Project Manager                   Consumer Marketing Manager           Acq...
••••
Sales      MarketingTargets      Objectives Units      Market ShareProducts       BrandBenefits    USP & Values Buyer     ...
Customer                                                                                                     Customer     ...
••••••
Traditional   Digital
LookLogoTone of voicePositioningKey messageCreative frameworkImagesMessagesTypefaceGraphicsTypeface
LOGIC   EMOTION
Products     Brands are just      arePEOPLE      FRIENDS
••••••    Take time to•    ‘NOURISH       YOUR      BRAND’
We identified name recall as the                        number-one thing to address, says                        Mark Vile...
Colao said “It is not the brand talking any moreand telling the customer what to do. It is thecustomer who will decide. I ...
How the brain worksThe psychology of buyingEvolutionary biologyAnthropology of culture                              Meet  ...
The steps toMARKETING  success
“To create and capture   customer desirefor what the company       does at a sustainable profit.”
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
Marketing the new paradigms
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Marketing the new paradigms

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A look at how marketing is changing and hwo to re-fresh your own activity

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Marketing the new paradigms

  1. 1. Social Marketing and Commerce Manager Marketing Project Manager Consumer Marketing Manager Acquisition Conversion Assistant Publicity & Marketing Manager Head of Marketing Marketing and CRM Manager Senior Affiliate Marketing Manager European Poultry Business Manager Sales & Marketing DirectorPartnership Marketing Executive On-line Manager Vice President (Marketing and Commutations Manager) Segmented Pricing Manager eCRM Executive Corporate Marketing Director Marketing Director Marketing Database Analyst Online Marketing Manager Head of Marketing Services E-Commerce Manager Customer Marketing Controller Trading & Acquisition Marketing Manager Head of Product and Proposition Strategy Insight Director Marketing Campaign Manager Product Planner Promotions Coordinator Business Development Director Market Insight Manager Proposition Development Manager Marketing & Communications Manager Marketing Services Executive Head of Digital Customer Marketing PPC Executive Marketing Team Leader Shopper Marketing Team Leader Customer Experience Manager Internal Communications Associate Business Communications Manager Roadshow & Event Coordinator Web Analytics Specialist
  2. 2. ••••
  3. 3. Sales MarketingTargets Objectives Units Market ShareProducts BrandBenefits USP & Values Buyer CustomerTurnover Profit
  4. 4. Customer Customer Experience Research Advertising Targeting & Segmentation Market Analysis Positioning Data & Campaigns Set-up KPI’s & Brand Process & Measurement Architecture CUSTOMER Protocols Contact Knowledge DEVELOPMENT Management Agency Management Callage New Product Management & Pattern & CRM & Review Dash Board Channels Development Year CommunicationPlanning New SALES BRAND Technology PLANNING DEVELOPMENT DIGITAL Key SEO + Efficiency Account Content Communication Audit Review Strategy Sales Promotion eCommerce Function Training & Organisation Mentoring Web & Catalogue PPC + New Incentive & Online media MARKETING Set Up Motivation DIRECTION Lead Generation Needs managing…
  5. 5. ••••••
  6. 6. Traditional Digital
  7. 7. LookLogoTone of voicePositioningKey messageCreative frameworkImagesMessagesTypefaceGraphicsTypeface
  8. 8. LOGIC EMOTION
  9. 9. Products Brands are just arePEOPLE FRIENDS
  10. 10. •••••• Take time to• ‘NOURISH YOUR BRAND’
  11. 11. We identified name recall as the number-one thing to address, says Mark Vile, director of marketing at comparethemarket.com.‘quotes increased 80%cost per acquisitionwas reduced by 73%’
  12. 12. Colao said “It is not the brand talking any moreand telling the customer what to do. It is thecustomer who will decide. I am trying to steerthe whole company in this direction.”
  13. 13. How the brain worksThe psychology of buyingEvolutionary biologyAnthropology of culture Meet ‘MARKETING CONSILIENCE’
  14. 14. The steps toMARKETING success
  15. 15. “To create and capture customer desirefor what the company does at a sustainable profit.”

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