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Similar to Temple credentials for YPayCash
Temple credentials for YPayCash
- 3. A full-service creative shop based out of Bangalore with a team of nearly fifty. Creative : 20 Account Management : 14 Template (Studio Arm): 8 Admin & Support: 6
- 4. Five Beliefs • A full-service Creativity is not always about making a better TV spot. It is about finding more creative ways of connecting with the • creative shop based customer. Compact, flat teams dedicated to a smaller set of brands are out of Bangalore better suited to today’s on-the-go environment than large lumbering hierarchies. •with a team of forty We will be fully accountable for the work we create, and if necessary we will demonstrate this by linking our remuneration to the performance of our client’s brands. Creative : 15 • Working in temple and working with temple must be fun. Servicing: 11 • Creativity cannot be something that is(Studio Arm): a Template restricted to 8 department. Admin & Support: 6
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- 15. We check allthe boxes Online Creatives Brand & BTL Identity & Mass Instore / Clients Communication (Activations Packaging Media Last Mile Web Social Strategy & Events) Automobile E-Commerce Education Foods Media and Publication Real Estate Retail Sports and Entertainment Technology
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- 17. Objectives: 1) Change alifelong habit of a consumer 2) To earn their trust
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- 19. Q. What isthe convenience factor YPayCash is really addressing here?
- 20. Q. What arethe barriers to the change of consumer behavior?
- 21. Q. What kindof security concerns will consumers have in having an e-wallet?
- 22. Q. Is Englishliteracy a key factor in inhibiting the growth of this product?
- 23. Q. Is mydeposit safe with YPayCash?
- 24. Q. What isthe minimum number of establishments YPayCash needs to make this form of payment, a prevalent practice?
- 25. Q. What arethe barriers to the change of consumer behaviour?
- 26. The Background: Launch ofYPayCash an RBI approved mobile payment platform which enables customers to pay using their mobile phones
- 27. Target Group: 23 +M&F Owns a smart phone and has a bank account.
- 28. Positioning: YPayCash. Your mobileis your wallet now.
- 29. Reasons to Believe: Approvedby RBI You are in control (the mobile is in your hands) Instant (less than 5 seconds)
- 30. Creative Extensions: Print ad RadioJingles Outdoor Newspaper inserts Webvertising Proximity Branding (QS restaurants, medicine shops and shopping malls etc) Co-promotions Corp Bank Customer promotions
- 31. Timelines: Concept Presentation andBudget 15th Nov – 30th Nov Fine tuning of Creatives 1st Dec – 10th Dec Rollout of Creatives 15th Dec
- 32. Selected Case Studies IndigoNation | Reva | Satva Getrim | Deccan Chronicle | ngpay
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- 100. Business Insight Action & Result 7 years later the market had changed, the client had This campaign was launched across mediums (Print, changed, the proposition of contra formals (which online + social, in store & BTL was noticed widely in Temple had helped Indigo Nation to build) had been Bengaluru. This resulted in quite a stock turnover stolen by everyone and sub-brands of ranges for young across the retail formats (Exclusive & multi brands) men had been launched. Indigo Nation had to move on.
- 123. Business Need Action & Result Reva I is a 10 year old product. How can the product 75% of the actual drivers of Reva I are women, so why not be positioned to the (actual) tg and still be relevant use this platform to talk to the ‘actual’ tg. commercially. The campaign was tuned perfectly to the Women TG and also backed with an online campaign based on gifting (to wife, daughters and parents). The online campaign garnered 1000 qualified enquiries and the print campaign got enough leads to keep the factory busy.
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- 332. Hoardings for travelon ngpay
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