With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Luxury Ecommerce [infusion 3rd october 2014]AlquimiaWRG
Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time. But that doesn’t mean brick-and-mortar is irrelevant. In this POV, we discuss how to integrate points of sale to create a consistent customer experience across platforms.
Luxury Ecommerce [infusion 3rd october 2014]AlquimiaWRG
Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
We are Figmenta, a digital marketing and production agency, specialized in beauty, healthcare and lifestyle brands.
In this first part, we explore how Luxury brands have integrated digital platforms and practices into their communication in order to step up their game and embrace new types of customers.
More about us?
www.figmenta.com
Evolution of Automotive Digital Marketing by Ralph PagliaRalph Paglia
This presentation on the Evolution of Automotive Digital Marketing was presented at the Automotive Boot Camp in Philadelphia on May 16, 2013 by Ralph Paglia
MashUp Popai Masterclass 2014 by Nicola MansfieldGrace Turtle
Gain an insightful look into what it means to generate memorable shopper experiences and how your business can achieve this to impact your bottom-line.
This workshop will focus building a memorable in-store shopper experience as an effective and customer centric way to review all strategic programs, ensure brand, retail and digital touchpoints are engaging and impact shopper loyalty to your business.
This interactive workshop will enable attendees to develop strategies to maximise how zeitgeist influences have changed the post-industrial age and the need for businesses to respond appropriately.
Having created pioneering brands for over 20 years here and in the UK, from agency and client-side, Nicola knows what it takes to create brands customers connect with. Nicola joined forces with retail specialist Robbie Robertson to pioneer a customer experience offering for Australian retailers grappling with the complexity that is today’s path to purchase.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Connecting The Dots: Building Your Brand Across ChannelsVictoria Young
Applying the Brands As Patterns framework for designing your brand strategy across channels. Case studies on how Google, Chobani and TOMS Shoes are developing brand patterns on Facebook, Twitter, and YouTube through strategic storytelling and effective content marketing.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Evolution of Automotive Digital Marketing by Ralph PagliaRalph Paglia
This presentation on the Evolution of Automotive Digital Marketing was presented at the Automotive Boot Camp in Philadelphia on May 16, 2013 by Ralph Paglia
MashUp Popai Masterclass 2014 by Nicola MansfieldGrace Turtle
Gain an insightful look into what it means to generate memorable shopper experiences and how your business can achieve this to impact your bottom-line.
This workshop will focus building a memorable in-store shopper experience as an effective and customer centric way to review all strategic programs, ensure brand, retail and digital touchpoints are engaging and impact shopper loyalty to your business.
This interactive workshop will enable attendees to develop strategies to maximise how zeitgeist influences have changed the post-industrial age and the need for businesses to respond appropriately.
Having created pioneering brands for over 20 years here and in the UK, from agency and client-side, Nicola knows what it takes to create brands customers connect with. Nicola joined forces with retail specialist Robbie Robertson to pioneer a customer experience offering for Australian retailers grappling with the complexity that is today’s path to purchase.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Connecting The Dots: Building Your Brand Across ChannelsVictoria Young
Applying the Brands As Patterns framework for designing your brand strategy across channels. Case studies on how Google, Chobani and TOMS Shoes are developing brand patterns on Facebook, Twitter, and YouTube through strategic storytelling and effective content marketing.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Thanks to the broad proliferation of digital channels such as email, text, chat, display ads, paid search ads, social media, ecommerce and website interactions, your customer's buying process has grown to be highly complex. Before making a purchase decision, a prospective customer will engage numerous times with your brand and your people through many different channels - sometimes over many days, weeks, and months. And, after the decision is made, the fun really begins. Empowered with digital media channels of their own, customers can become your greatest advocates or your worst nightmare. So, how are you responding?
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Was ist Gamification, wie funktioniert es und wie kann ein Unternehmen davon profitieren, das erklärt Peter Zwyssig, Geschäftsführer von foryouandyourcustomer Zürich, in seiner Präsentation. Für den Multichannel-Berater liefert das Thema des Tages einen wertvollen Beitrag im Umgang mit Kunden, Mitarbeitenden, Partner etc., dessen Einsatz jedes Unternehmen prüfen sollte.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Shifts in expectations, experiences & anxietiesPushkar Sane
Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to give marketers an opportunity to create new approaches.
Tracking the customer journey is becoming more difficult. Today’s consumers engage brands on multiple platforms, often moving through several digital touchpoints before they are ready to buy.
Therefore, the concept of omnichannel marketing has risen, allowing businesses to embrace the change to address two critical aspects of modern marketing – technological innovation and customer experience.
This is an outline of my branding studies, I will be summarizing all the information I learn throughout my studies and researches into small presentations hoping it will make good and easy references for people who are looking to understand and learn more about branding.
In this presentation I will talk about the Brand basics and I will cover the following:
- What is brand?
Stay tuned and engage with me on twitter on: @YazanTamimi
The bumper eCommerce website usability guide provides a range of insight and suggestions for improving your eCommerce website performance. The guide takes a detailed look at each stage of the purchase process with recommendations plus guidance from actual usability studies. Packed full of illustrations and screen grabs the bumper eCommerce usability guide is a must read for eCommerce website owners.
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Remodista RetailSource Paper - A New Chapter in Customer EngagementRemodista
Imagine a brand as a story told through the many channels that we, as marketing leaders, weave together to make a marketing strategy. Just like a novel from a best-selling author, your story needs to be cohesive. The arc needs to span the chapters, and the characters need to be fully fleshed out. Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers, no matter where, when, or how they connect with your product, expect stories to be personalized and consistent. Strategizing a marketing approach can be as simple as reconsidering the journey of your main character—the consumer.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
How does Marketing Strategy Create Value for Customers Journey?PPCexpo
Dow does Marketing Strategy Create Value for Customers Journey?
The opening passage of Charles Dickens’ A Tale of Two Cities paints a reflection of pre-revolution Paris and London. It is also a reasonably accurate description of the state of marketing in the Digital Age.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1.
Understanding
Path
to
Purchase
Pushkar
Sane
Marketers
must
enhance
landing
experiences,
not
only
on
their
own
websites,
but
also
across
external
Web
spaces.
Here’s
why.
www.pushkarsane.com
|
@PushkarSane
|
me@pushkarsane.com
|
www.pushkar.co
2. [UNDERSTANDING
PATH
TO
PURCHASE]
Currently
my
wife
and
I
are
in-‐market
for
two
very
different
high-‐involvement
products
–
a
video
camera
and
a
baby
stroller.
We
started
my
exploration
online
through
search
and
landed
up
on
various
review
sites,
social
forums,
shopping
sites,
and
every
once
in
a
while
on
the
landing
pages
of
brand
websites.
Our
search
was
done
in
English
but
in
almost
all
cases
we
landed
on
Chinese
pages
of
brand
websites
because
the
search
originated
from
Hong
Kong.
Additionally,
we
struggled
to
find
the
English
content
link
from
these
landing
pages
and
finally
left
the
sites
utterly
frustrated.
Contrary
to
this,
my
experience
on
third-‐party
non-‐branded
sites
was
great.
We
got
quite
a
lot
of
information
on
product
attributes,
quality,
comparisons,
price
points,
maintenance,
etc.
Simultaneously,
we
posted
questions
to
our
close
friends
on
social
platforms
and
they
were
kind
enough
to
provide
us
information
or
opinion
in
no
time.
At
the
end
of
it
we
were
thoroughly
informed
and
could
easily
come
up
with
a
short
list
of
brands
that
we
wanted
to
consider.
As
a
next
step,
we
decided
to
visit
individual
brand
stores
and
multi-‐brand
mega
stores.
Our
first
port
of
call
was
individual
brand
stores
and
we
were
quite
excited
before
we
stepped
in.
We
were
impressed
with
the
store
interiors
and
that
led
to
high
hopes
only
to
be
dashed
in
a
matter
of
minutes.
Information
at
the
store
level
was
quite
different
than
what
was
available
on
the
Internet.
The
sales
people
were
inadequate
to
answer
our
questions
regarding
competitive
advantages
of
their
products,
as
they
were
blissfully
unaware
of
what
the
competition
was
offering
and
almost
all
of
them
were
quick
to
ridicule
their
competition.
They
kept
telling
us
things
we
already
knew
or
were
not
interested
in
knowing.
In
fact,
none
of
them
bothered
to
ask
us
whether
we
knew
anything
about
their
brands.
Needless
to
say
our
disappointment
pushed
us
toward
multi-‐brand
stores
and
we
encountered
utter
chaos
as
we
stepped
in.
It
took
us
some
time
before
we
could
get
a
sales
person
to
demonstrate
various
competitive
products
to
us.
While
we
could
see
multi-‐brand
demonstrations,
it
left
us
even
more
confused
as
the
sales
people
gave
us
contradictory
information
compared
to
what
we
read
on
the
Internet
or
saw
at
the
brand-‐stores.
We
had
no
other
choice
but
to
go
back
online
and
tap
into
our
social
circles
to
clear
our
confusion.
We
felt
like
a
pendulum
oscillating
between
two
points
and
finally
after
a
couple
of
swings
from
online
to
on-‐ground
we
reached
a
conclusion
on
what
to
buy.
It
made
me
think
about
the
way
marketers
manage
consumer
experience
along
the
path
to
purchase.
For
many
years,
I
have
seen
marketers
visualising
it
in
a
linear
manner
–
a
simple
journey
from
Point
A(wareness)
to
Point
P(urchase)
with
a
few
stations
in
between
(engagement,
consideration,
intent,
etc.).
It
is
safely
assumed
that
in
order
to
reach
the
destination
(purchase)
people
must
travel
through
all
the
stations
and
marketers
largely
use
paid
media
to
push
people
towards
the
final
www.pushkarsane.com
|
@PushkarSane
|
me@pushkarsane.com
|
www.pushkar.co
3. [UNDERSTANDING
PATH
TO
PURCHASE]
destination
–
point
of
purchase.
In
reality,
path
to
purchase
is
no
longer
linear.
It
is
networked
and
changes
in
real
time
based
on
new
information.
It
is
quite
complex
(and
chaotic)
with
multiple
entry
and
exit
points
–
almost
like
a
jumbled
up
Tube
(train)
system
in
any
modern
metropolis.
This
change
has
created
some
significant
challenges
for
brands
in
terms
of
where
they
land
consumers.
There
are
many
reasons
why
consumers
come
to
your
site
but
there
is
a
key
reason
why
they
leave
you
–
mismatch
of
expectations.
When
it
comes
to
digital,
most
marketers
still
focus
on
landing
consumers
to
their
own
brand
websites
so
that
they
can
control
things.
Unfortunately,
most
brand
sites
alone
are
unable
to
deliver
on
all
expectations.
Also,
marketers
no
longer
exclusively
own
or
control
their
brand
content
as
it
gets
created
and
distributed
by
a
wide
range
of
stake
holders
–
consumers,
dealers,
analysts,
experts,
competition,
and
even
employees.
In
effect,
consumers
have
more
chances
to
land
on
externally
created
brand
content.
The
social
Web
is
making
it
even
more
interesting
as
you
can
get
all
the
information
streamed
to
you
through
your
social
circle.
So,
it
is
important
for
marketers
to
think
about
enhancing
landing
experiences,
not
only
on
their
own
websites
but
also
across
external
Web
spaces.
Most
importantly,
the
concept
of
landing
pages
must
extend
to
on-‐ground
experiences,
because
in
almost
all
high-‐involvement
categories
consumers
want
to
touch/feel
products
before
they
can
make
the
decision.
In
my
observation,
very
rarely
are
digital
and
on-‐ground
brand
experiences
well
coordinated,
as
they
are
often
handled
by
two
different
agencies
or
marketing
teams.
Needless
to
say,
consumers
suffer
rough
landings
leading
to
high
dissonance.
It
inspires
me
to
draw
a
parallel
from
aviation
–
take
off,
flying,
and
landing.
Currently
I
see
our
industry
largely
focusing
on
‘take-‐offs’
(awareness)
and
‘flying’
(engagement).
We
need
to
move
beyond
and
focus
on
mastering
the
‘art
of
landing’
–
online
and
on-‐ground
–
so
that
we
can
deliver
a
meaningful
brand
experience.
Remember,
you
don’t
get
a
pat
on
your
back
by
flying
the
plane
unless
you
know
how
to
land
it
well.
(Originally
published
in
ClickZ.Asia
on
14
October
2010)
www.pushkarsane.com
|
@PushkarSane
|
me@pushkarsane.com
|
www.pushkar.co