Priyanka Sachar - Social media consultancy profileTwilight Fairy
Priyanka Sachar offers social media consultancy services to help companies formulate and implement strategies for using social media to promote their products, events, and brand. Her services include devising social media strategies, workshops, implementation support, guidelines, reputation management, and connecting clients to relevant influencers. She has experience working with clients in various industries like retail, media, food and beverage, automobiles, and technology.
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
setting campaign in Social Media (SMO) is also Importance for Digital Marketing .Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
The document summarizes several social media management products from GizaPage including:
1) Social Hub for aggregating social media content on a branded domain and allowing engagement.
2) Social Leaderboards to analyze Facebook and Twitter engagement and identify top influencers and content.
3) Social Listening and Monitoring to monitor conversations about brands and products on Facebook and Twitter.
4) Multi-channel Posting with social signatures and bars to post updates across social networks and drive engagement.
5) Social Campaigns for managing campaigns and measuring performance within individual campaigns.
#UsedCarWeek Social Media Guide - Brought to you by EquifaxEquifax
Attending #UsedCarWeek? Make the most of your experience both online and off with these quick tips from our social media guide. Whether you're new to social at events, or a seasoned socialite, you'll be ready to get engaged with your peers at the show. @EquifaxInsights looks forward to meeting you!
Today, local marketing is tremendously more powerful than national approaches. This deck is meant to help you build resources for franchisee owners (or local managers) to take advantage of local social media marketing in your location based business model. This is 1 of three decks that cover Facebook, Instagram and Twitter.
Franchise models have a unique social media challenge but a massive opportunity. Twitter marketing plans for multi-location brands present many challenges from how do you maintain control of location accounts as a brand to how to support location owners to market to reach people and build community in their market. Empowering location owners to harness social media can have a massive impact on your business. Providing location owners with the resources to be successful is the first step in a multi location social media strategy. Here is a franchisee beginners guide to operating a location based Twitter account outside of the brand.
This guide has been made with the double purpose to give instructions on how to use social media for and at the Fresh Conference as well as to give some examples and tips for your own conference social media strategy.
Social Media for meetings and events are immediate channels that drive the conversation through networked collaboration and active participation.
While most meeting and events organizers use Twitter, Facebook, LinkedIn, Google+, Pinterest and all the other channels to share information about their conferences, we decided to ask to our community to become the evangelists for the Fresh Conference.
Facebook algorithm, and the new updates they made.
Why you should care about social media, as a business and as a person?
How importance is the personal brands?
Cases of social media buzz
Tips and steps to design a proper social media marketing strategy.
Priyanka Sachar - Social media consultancy profileTwilight Fairy
Priyanka Sachar offers social media consultancy services to help companies formulate and implement strategies for using social media to promote their products, events, and brand. Her services include devising social media strategies, workshops, implementation support, guidelines, reputation management, and connecting clients to relevant influencers. She has experience working with clients in various industries like retail, media, food and beverage, automobiles, and technology.
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
setting campaign in Social Media (SMO) is also Importance for Digital Marketing .Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
The document summarizes several social media management products from GizaPage including:
1) Social Hub for aggregating social media content on a branded domain and allowing engagement.
2) Social Leaderboards to analyze Facebook and Twitter engagement and identify top influencers and content.
3) Social Listening and Monitoring to monitor conversations about brands and products on Facebook and Twitter.
4) Multi-channel Posting with social signatures and bars to post updates across social networks and drive engagement.
5) Social Campaigns for managing campaigns and measuring performance within individual campaigns.
#UsedCarWeek Social Media Guide - Brought to you by EquifaxEquifax
Attending #UsedCarWeek? Make the most of your experience both online and off with these quick tips from our social media guide. Whether you're new to social at events, or a seasoned socialite, you'll be ready to get engaged with your peers at the show. @EquifaxInsights looks forward to meeting you!
Today, local marketing is tremendously more powerful than national approaches. This deck is meant to help you build resources for franchisee owners (or local managers) to take advantage of local social media marketing in your location based business model. This is 1 of three decks that cover Facebook, Instagram and Twitter.
Franchise models have a unique social media challenge but a massive opportunity. Twitter marketing plans for multi-location brands present many challenges from how do you maintain control of location accounts as a brand to how to support location owners to market to reach people and build community in their market. Empowering location owners to harness social media can have a massive impact on your business. Providing location owners with the resources to be successful is the first step in a multi location social media strategy. Here is a franchisee beginners guide to operating a location based Twitter account outside of the brand.
This guide has been made with the double purpose to give instructions on how to use social media for and at the Fresh Conference as well as to give some examples and tips for your own conference social media strategy.
Social Media for meetings and events are immediate channels that drive the conversation through networked collaboration and active participation.
While most meeting and events organizers use Twitter, Facebook, LinkedIn, Google+, Pinterest and all the other channels to share information about their conferences, we decided to ask to our community to become the evangelists for the Fresh Conference.
Facebook algorithm, and the new updates they made.
Why you should care about social media, as a business and as a person?
How importance is the personal brands?
Cases of social media buzz
Tips and steps to design a proper social media marketing strategy.
The 2012 ISAE Annual Convention & Golf Outing will take place in Muncie, Indiana from July 17-20, 2012, with an early bird registration deadline of July 1. The convention offers professional development opportunities through keynote speakers and sessions, as well as networking events including a pre-party, golf outing, and opening reception. Attendees can register online and book a hotel room at a reduced rate of $89 per night.
This document provides contact information for an organization located at 9100 Purdue Road, Suite 200 in Indianapolis, Indiana. The organization can be reached by phone at 317.328.4569 or by email at info@isae.org.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The document provides tips for using social media to promote events. It recommends creating a unique hashtag, setting up an event page with all details, and promoting the event on multiple social media channels like Twitter, Facebook, Pinterest, and Instagram. It also suggests engaging with attendees during the event by sharing their posts, and continuing post-event buzz through highlights, guest blogs, and follow-up webinars. The document gives ideas for targeted social media ads and email marketing, and emphasizes monitoring analytics to improve engagement.
The document provides guidance on using social media at three stages of an event: before, during, and after. It recommends creating an event page for pre-event networking and encouraging registration posts. During the event, it suggests live streaming, documenting with photos and videos, check-ins, and prizes to incentivize social media activity. After the event, it advises monitoring feedback, using videos to promote future events, engaging the community year-round, and promoting relevant hashtags.
The document discusses using social media to engage attendees before, during, and after events. It recommends incorporating social media into daily routines as social media is now a key part of online activity and competition. Several social media tools are mentioned that can help build attendee value by identifying and engaging prospects earlier, personalizing the event experience, and empowering attendees. Metrics from a past event demonstrate the reach that various social media platforms can provide.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The document outlines a digital marketing strategy for the Lifetime Learner Achievement Awards in 2016. The strategy includes: 1) Analyzing successes and areas for improvement from 2015; 2) Designing a content calendar targeting identified areas of improvement and building on past successes; and 3) Providing content examples that generate engagement across multiple platforms. Key aspects of the strategy involve focusing on learner stories, holding a Facebook competition to generate user-generated content, and promoting a consistent "Do What You Love" brand across websites, emails, and social media.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
The document discusses strategies for using social media to build a company, including increasing brand awareness and audience through platforms like blogs, Twitter, Facebook, forums and more. It provides examples of client work promoting property websites, sports sites, clinics and more through social campaigns. The strategies implemented included social media setup, promotion, engagement, content sharing and analysis to measure success.
Leveraging Social Media to Improve Webinar EngagementJamie Duklas
This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
Marketing Community Events Using Social MediaSarah Page
Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
Come join us for an educational webinar that will explore creative sponsorship packages and what they could include in the age of social media. While so many of us are actively using Facebook, Twitter and LinkedIn (and all of us catch an occasional video on YouTube), few organizations are actually incorporating the many options within social media into their sponsorship packages.
Walk away from the webinar with ideas and examples of how you can infuse your sponsorship packages with social so that sponsors receive more. Learn what kind of ROI can be achieved in the world of social and how your organization can price at a premium while delivering sponsorship packages that delight.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
This document discusses using social media to simplify meetings and event execution. It provides examples of top tools for "mocial media" including Twitter, Facebook, QR codes, videos, and private social networks. It also examines key questions about comprehensively measuring social media and including stakeholders. Organizations are encouraged to tie social media to strategic goals and use it to build relationships rather than just tools. A case study demonstrates creating demand for speakers through social interaction before and after events. Additional resources on creating event marketing plans and social sponsorships are provided.
The 2012 ISAE Annual Convention & Golf Outing will take place in Muncie, Indiana from July 17-20, 2012, with an early bird registration deadline of July 1. The convention offers professional development opportunities through keynote speakers and sessions, as well as networking events including a pre-party, golf outing, and opening reception. Attendees can register online and book a hotel room at a reduced rate of $89 per night.
This document provides contact information for an organization located at 9100 Purdue Road, Suite 200 in Indianapolis, Indiana. The organization can be reached by phone at 317.328.4569 or by email at info@isae.org.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The document provides tips for using social media to promote events. It recommends creating a unique hashtag, setting up an event page with all details, and promoting the event on multiple social media channels like Twitter, Facebook, Pinterest, and Instagram. It also suggests engaging with attendees during the event by sharing their posts, and continuing post-event buzz through highlights, guest blogs, and follow-up webinars. The document gives ideas for targeted social media ads and email marketing, and emphasizes monitoring analytics to improve engagement.
The document provides guidance on using social media at three stages of an event: before, during, and after. It recommends creating an event page for pre-event networking and encouraging registration posts. During the event, it suggests live streaming, documenting with photos and videos, check-ins, and prizes to incentivize social media activity. After the event, it advises monitoring feedback, using videos to promote future events, engaging the community year-round, and promoting relevant hashtags.
The document discusses using social media to engage attendees before, during, and after events. It recommends incorporating social media into daily routines as social media is now a key part of online activity and competition. Several social media tools are mentioned that can help build attendee value by identifying and engaging prospects earlier, personalizing the event experience, and empowering attendees. Metrics from a past event demonstrate the reach that various social media platforms can provide.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The document outlines a digital marketing strategy for the Lifetime Learner Achievement Awards in 2016. The strategy includes: 1) Analyzing successes and areas for improvement from 2015; 2) Designing a content calendar targeting identified areas of improvement and building on past successes; and 3) Providing content examples that generate engagement across multiple platforms. Key aspects of the strategy involve focusing on learner stories, holding a Facebook competition to generate user-generated content, and promoting a consistent "Do What You Love" brand across websites, emails, and social media.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
The document discusses strategies for using social media to build a company, including increasing brand awareness and audience through platforms like blogs, Twitter, Facebook, forums and more. It provides examples of client work promoting property websites, sports sites, clinics and more through social campaigns. The strategies implemented included social media setup, promotion, engagement, content sharing and analysis to measure success.
Leveraging Social Media to Improve Webinar EngagementJamie Duklas
This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.
The document provides an overview of online marketing strategies and services presented by Hinduja Interactive including social media marketing, search engine optimization, viral marketing, social media optimization, analytics and reporting. Specific case studies are presented including increasing online visibility for Watch India TV and The Leela hotel, promoting music workshops for Tabularasa Music and the movie Teen Patti.
Marketing Community Events Using Social MediaSarah Page
Presentation given during a workshop for the Great Rivers Country and Land of Lincoln Regional Tourism Development Offices in Springfield, IL on May 27. 2014.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
Come join us for an educational webinar that will explore creative sponsorship packages and what they could include in the age of social media. While so many of us are actively using Facebook, Twitter and LinkedIn (and all of us catch an occasional video on YouTube), few organizations are actually incorporating the many options within social media into their sponsorship packages.
Walk away from the webinar with ideas and examples of how you can infuse your sponsorship packages with social so that sponsors receive more. Learn what kind of ROI can be achieved in the world of social and how your organization can price at a premium while delivering sponsorship packages that delight.
Social Sponsorships: Rethinking Sponsorships in the Age of Social MediaSuzanne Carawan
This document discusses using social media to simplify meetings and event execution. It provides examples of top tools for "mocial media" including Twitter, Facebook, QR codes, videos, and private social networks. It also examines key questions about comprehensively measuring social media and including stakeholders. Organizations are encouraged to tie social media to strategic goals and use it to build relationships rather than just tools. A case study demonstrates creating demand for speakers through social interaction before and after events. Additional resources on creating event marketing plans and social sponsorships are provided.
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
This document discusses strategies for effective content marketing. It emphasizes the convergence of paid, earned, and owned media and the importance of syndicating content through multiple channels to drive audience engagement. It also stresses that building authority through high-quality, contextually relevant content that is easy for the target audience and algorithms to find and curate is key to success. The overall message is that an integrated approach combining different content types, formats, and distribution channels can help organizations connect with audiences and achieve their business objectives.
The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
The document discusses how social media, specifically Facebook and Twitter, can be used to strengthen events. It provides examples of how an event planning company called Event Solutions used Facebook and Twitter to promote their 2009 conference. They were able to increase engagement among attendees, obtain real-time feedback, and have Twitter become a top referring site to their website during the event.
Similar to 2013 isae social campaign example2 (20)
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
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TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Welcome to our captivating YouTube channel, where the past comes alive with intriguing history, fascinating fun facts, and inspiring motivational content. Join us on a journey through time as we unravel the mysteries of the past, share delightful nuggets of knowledge, and ignite the spark of motivation within you. Get ready to explore the depths of history, uncover hidden gems of information, and embark on a quest for personal growth and inspiration. Subscribe now for a blend of education, entertainment, and empowerment that will leave you enlightened and uplifted after every video.
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3. Overview
#ISAE2013 Social Media Campaign
The Indiana Society of Association Executives (ISAE) holds an
Annual Convention & Golf Outing each July. The two-day event
offers multiple professional development and networking
opportunities to 150+ association professionals along with those
who provide products or services to the industry. The main
objective each year is to increase overall awareness of the
convention, increase event attendance and attract new
members to the association. For the 2013 convention, a social
media campaign was established to run from March-July as part
of an overall event marketing strategy. The social media
campaign outlined separate goals, metrics to track, targeted
influencers to reach, content to share and tactics. In 2013, Visit
Bloomington and ISAE welcomed a record setting 175
attendees, the most out-of-town convention attendees in the
association’s history. In addition to the record attendance,
overall engagement was up as well as increased traffic to all
social channels and website.
5. GOALS
• Increase traffic to the event website
by 15% through social posts
• Increase engagement from
attendees during the event to more
than 50% social participation
• Increase growth of all social media
channels by 10%
• Build awareness around the
convention and ISAE’s brand by
promoting the event hashtag
#ISAE2013
• Increase registrations by 10% from
2012
#ISAE2013 Social Media Campaign
6. METRICS
Acquisition
• Social referrals
• Site visits for event and registration page
• Track shortened links posted through social
• Use website analytics to show referrals from
social to event site
Engagement
• Track likes, shares and retweets
• Track hashtag and mentions before and
during event
• Track growth in all social channels throughout
campaign
Reach
• Track Impressions
• Track total reach through Facebook and Twitter
#ISAE2013 Social Media Campaign
7. TARGET INFLUENCERS
• Session speakers
• Large associations/CEOs and
marketing professionals
• Event sponsors (company
profiles)
• Bloomington representatives
(officials and/or CVB reps)
• Bloomington businesses
#ISAE2013 Social Media Campaign
8. CONTENT
• Speaker videos, podcasts
and session preview clips
• Photos/images
• Prezi Presentation
• Blogs and other articles
from speakers, attendees
and staff
#ISAE2013 Social Media Campaign
9. TACTICS
• Develop fresh content to share on social including registration
calls to action (CTAs)
-blog articles, podcasts and/or teaser clips from event
speakers around session topics (tag speakers)
-Infographics, other videos and photos
-Prezi presentation
• Partner with Visit Bloomington and host locations to share
#ISAE2013 content
-Uptown Café
-Nick’s English Hut
-FarmBloomington
-Oliver Winery and Upland Brewing Co.
• Locate top ISAE influencers (speakers, suppliers, city official
and/or sponsors) to spread awareness and promote hashtag
• Set up a social media booth and offer a registration giveaway
on social and at networking event prior to event
-Social follow: follow or like ISAE for a chance to win a
free registration
-Facebook post: like and share a comment for chance
to win free registration
-Twitter post: retweet or share post with hashtag
for chance to win free registration
• Offer an on-site social booth at convention with “social
experts” consulting and promoting ISAE social channels
• Promote #ISAE2013 hashtag in other communications
-Emails
-Print materials
-On-site signage
• Promote use of social through the event app specifically
encouraging use of #ISAE2013 at event
#ISAE2013 Social Media Campaign
10. TIMELINE
Social Media Activity Target Date
LinkedIn, Twitter Call for speakers- reach out to influencers as potential speakers December ‘12
Facebook Event logo reveal- change out in cover photo Early March
Facebook, Twitter Convention website preview and registration opens Early March
Supplier LinkedIn Group &
Facebook
Sponsorship solicitation [CTA] 3/5
Facebook, Twitter, LinkedIn Save the date and hashtag posts begin [CTA] Late March
Facebook, Twitter Early-registration (registration goes live) posts begin [CTA] Late March
YouTube, Twitter, Facebook What attendees from last year had to say video posts Early –Mid April
Facebook, Twitter Convention walkthrough Prezi posts and hashtag push April-July
Facebook, Twitter, LinkedIn &
YouTube
Guest blogs/podcasts/videos from speaker collected and scheduled for social [CTA] May-July
Facebook & Twitter Facebook promoted post- free giveaway promotion at 5:05 event begins May- Early June
Facebook, Twitter, LinkedIn Speaker blog shares via social [CTA] May-July
YouTube Speaker short video session teasers uploaded/promoted [CTA] Early June
Facebook, Twitter 5:05 Networking Event on-site social booth- giveaway June 15
Facebook, Twitter, LinkedIn Announcement of giveaway- photos and tagging of winners June 15
Facebook & Twitter Social media booth (on-site) promotion begins [CTA] Early June
Facebook, Twitter Last chance registration and app download push [CTA] Early July
Social sign with event hashtag created and ordered for on-site Early June
On-site social “champions” confirmed- marketing committee attendees Early July
On-site social booth staffed- Visit Bloomington Interns/social experts Early July
On-site social monitoring and live posting July 16-18
Post-convention reporting- metrics tracked for reporting July 21-23
Facebook, Twitter, LinkedIn Post-convention summary- from social (blog) July 21-23
#ISAE2013 Social Media Campaign
12. YouTube Videos
Video Shares
Session teaser videos were
created and promoted
through social using
#ISAE2013. Speakers were
solicited to create the
videos and publish on their
channels as well as ISAE’s.
13. Blogs
Blog Shares
Blogs written by speakers
were published and shared
through social to promote
individual sessions.
Post Event Social
Recap
Post event write-ups with
quotes from attendees
were shared as well as a
post event recap based on
tweets alone.
14. Social Posts
Twitter Mentions,
Tags & Facebook
Posts
Multiple posts were
scheduled around the event
including: registration
giveaways, app downloads,
speaker highlights,
blog/video shares, and more.
Multiple posts from ISAE
tagged top influencers and
questions were asked on
Facebook to increase
engagement. CTAs were
placed to increase
registrations from social
specifically.
LinkedIn Posts
Event related blogs,
speaker videos and
major announcements
were published to the
LinkedIn page.
15. Prezi and Photos
Prezi Share
A prezi convention
walkthrough was
shared through all
channels and also
promoted #ISAE2013
Photos
Photos were shared to
promote the event in
addition to the
multiple photos shared
during and even after
the event by
attendees.
16. Giveaways
Twitter & Facebook
Giveaways
Registration giveaways
were promoted at an onsite
networking event the
month before convention. A
social media table was
equipped with computers
and iPads to encourage
social sharing for the free
registration giveaway.
17. Promoting Social
Email Promotion
Emails were sent promoting
the use of social at the
event and included a list of
speakers/sponsors to
follow. #ISAE2013 was also
included in every event
email communication
Event App
Promotion
Social posts were scheduled
promoting the download
and use of social through
the event app itself.
18. Promoting Social
On-site Event
Signage
We utilized a social media
sign to promote the use of
#ISAE2013 and encouraged
attendees to “join the
conversation.”
On-site Event Social
Media Booth
We promoted a social
media booth during the
convention expo and
promoted through push
notifications via the app
and social posts.