The document discusses various types of conflicts that can arise in marketing channels, including latent, perceived, felt, and manifest conflicts. It also discusses the major sources of conflicts, including competing goals between channel members, differing perceptions of reality, and clashes over domains. Some strategies for managing channel conflicts discussed include using information intensive mechanisms, third party mechanisms like mediators and arbitrators, and building relational norms around flexibility, information exchange, and solidarity between channel members. The document provides examples of how conflicts can arise between suppliers and resellers.