This document discusses different types of marketing channel systems and how companies can manage conflicts between channels. It describes vertical marketing systems where different stages of production and distribution are owned by one company. It also covers horizontal systems where unrelated companies partner and integrated multichannel systems where a company uses multiple channels. The document outlines causes of channel conflicts like unclear roles and goal differences. It provides strategies for managing conflicts such as adopting shared goals, employee exchanges, and diplomacy.
Physical channel of distribution consists of each and every individual or set of organization involved in transferring the good or service to the final consumer.
Reading for life - Matsumoto JALT PAN-SIG Conference Presentationgiuseppedias
This PPT accompanied a presentation given by Joseph Dias and Gregory Strong at the JALT PAN-SIG Conference in Matsumoto Japan on May 21, 2011 in Matsumoto, Nagano Prefecture, Japan.
As most of our students now are digital natives who prefer YouTube to Hugo, Facebook to Fitzgerald , and Twitter to Twain, it’s difficult to have them attend to texts longer than status updates. The speakers will discuss ways of inviting students to become lifelong learners by making reading relevant.
The speakers discussed the groundwork for a reading curriculum revision project in an English Department of a Japanese university by presenting the results of their investigation of current teaching practices, along with an exploration of all aspects of their students' reading: both in the L1 and L2, online and off, mobile and static, for pleasure and required, current and projected. The project began with a thorough needs analysis (Brown, 1995; Richards and Rogers, 2001) that involved focus groups, classroom observation, and the administration of online surveys to students, reading teachers, and upper division content course instructors. Particular attention was focused on how reading instruction could be made relevant to digital natives and how the practice of reading could be made into a habit and carried beyond the temporal and physical confines of school life.
Physical channel of distribution consists of each and every individual or set of organization involved in transferring the good or service to the final consumer.
Reading for life - Matsumoto JALT PAN-SIG Conference Presentationgiuseppedias
This PPT accompanied a presentation given by Joseph Dias and Gregory Strong at the JALT PAN-SIG Conference in Matsumoto Japan on May 21, 2011 in Matsumoto, Nagano Prefecture, Japan.
As most of our students now are digital natives who prefer YouTube to Hugo, Facebook to Fitzgerald , and Twitter to Twain, it’s difficult to have them attend to texts longer than status updates. The speakers will discuss ways of inviting students to become lifelong learners by making reading relevant.
The speakers discussed the groundwork for a reading curriculum revision project in an English Department of a Japanese university by presenting the results of their investigation of current teaching practices, along with an exploration of all aspects of their students' reading: both in the L1 and L2, online and off, mobile and static, for pleasure and required, current and projected. The project began with a thorough needs analysis (Brown, 1995; Richards and Rogers, 2001) that involved focus groups, classroom observation, and the administration of online surveys to students, reading teachers, and upper division content course instructors. Particular attention was focused on how reading instruction could be made relevant to digital natives and how the practice of reading could be made into a habit and carried beyond the temporal and physical confines of school life.
לרטורנו מודל הולסיטי לטיפול בהתמכרויות הכולל קהילות טיפוליות למבוגרים ונוער וכן מחלקה אמבלטורית. הכוללים גמילה מסמים, גמילה מאלכוהול, גמילה מהימורים. לרטרונו מחלקת מניעה העורכות מידי יום ימי עיון לנוער, ימי עיון למורים, תוכניות מניעה מערכתיות לבתי ספר וכן ימי גיבוש לעסקים לרטורנו קורסי אימון ורכיבה מערבית המשולבים עם תוכנית 12 הצעדים.
לרטורנו מודל הולסיטי לטיפול בהתמכרויות הכולל קהילות טיפוליות למבוגרים ונוער וכן מחלקה אמבלטורית. הכוללים גמילה מסמים, גמילה מאלכוהול, גמילה מהימורים. לרטרונו מחלקת מניעה העורכות מידי יום ימי עיון לנוער, ימי עיון למורים, תוכניות מניעה מערכתיות לבתי ספר וכן ימי גיבוש לעסקים לרטורנו קורסי אימון ורכיבה מערבית המשולבים עם תוכנית 12 הצעדים.
Marketing Channels
Channel Functions
Role of Intermediaries
Direct Distribution
InDirect Distribution
Marketing Channel Systems
Vertical Marketing System
Horizontal MS
Multi-channel Distribution
Distribution Channels
Spatial Discrepancy
Temporal Discrepancy
Breaking Bulk
Need for Assortment
Financial Support
Channel Flows
Three Flows Recognized
Degree of Involvement
Channel Levels
Key Learnings
Corporate VMS
Administered VMS
Contractual VMS
Vertical System
2. CHANNEL INTEGRATION SYSTEM VERTICAL MARKETING SYSTEM HORIZONTAL MARKETING SYSTEM INTERGRATED MULTICHANNEL MARKETING
3. VERTICAL MARKETING SYSTEM(VMS) Producer + wholesaler + retailer acting as unified system One channel own other or franchise them There are a three type of VMS Corporate VMS – It combine stage of production + distribution under one ownership .
4. CONT……….. Administered VMS – Coordinate successive stage of production & distribution through size & power of one member. EX- Kodak & Gillette are able to cooperate fron there reseller . Contractual VMS – consist of independent firm at different level like- Whole seller , Retailer , franchise ..
5. HORIZONTAL MARKETING SYSTEM There two or more unrelated company put together to exploit market opportunity . EX- Coca cola & HUL tie up for bottling & distribution of Lipton .
6. INTERGRATED MULTICHANNEL MARKETING One single firm uses two or more marketing channel to reach one customer . Company get three thing adding channel Increase market coverage Lower channel cost More customized selling EX- Adding Technical sales to sell more
7. CHANNEL CONFLICT It occurs when one channel member action prevent another channel from achieving its goal EX- Oracle corp. TYPES OF CONFLICT Vertical conflict – conflict between different level within channel EX- HUL come with conflict with distributor of Kerala ….
8. CONT……….. Horizontal conflict – Conflict Between member at same level within channel EX- dealer frequently get into conflict with each other for domain Multichannel conflict – when manufacturer has stabilized two or more channel and sell to same market . EX- Escort tractor company through dealer and web marketing ..
9. CAUSES OF CHANNEL CONFLICT Goal Incompatibility Unclear role and right Difference in perception Intermediaries dependent on manufacturer
10. MANAGING CHANNEL CONFLICT Adaptation of super ordinate goal – come to agreement on fundamental goal. Exchange of employee – Between dealer and executive . Joint membership in trade association – EX- good corporation between two company Co-optation – effort of one organization to win support of another organization by including them as a member .
11. CONT…….. Diplomacy , mediation & arbitration Legal resource – Channel partner may choose to file a lawsuit.