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Role of Strategic Management in
           Marketing,
    Finance, HR and global
        competitiveness
One way fit of HRM with
            strategy
 HR systems should be in alignment of
  strategy
• Kesler (1995) considers this alignment as
  the partnering role of HR where HR is
  highly integrated with business processes.
Two way fit of HRM with
            Strategy
• HRM systems not only align to the business
  strategy, but also contribute in the strategy
  formulation
• Contribute as understanding the linkages
  between structure, culture, HRM and the
  strategy.
SHRM is involved in every step
        of STRATEGY
Strategy formulation is influenced by–
•presence/absence of HR representation business
•knowledge of the HR representative,
•HR knowledge of the HR representative,
• inter-personal relationship of the HR
representative with the top management team

                                             4
Strategy implementation and HR
•   flexibility of HRM systems,
•   competency of HR personnel,
•    availability of resources,
•    execution efficiency,
•   support of line managers .



3/10/2013                         5
Strategy Evaluation and HRM
• Performance appraisal




3/10/2013                          6
Strategic management and
                      finance
Strategic financial management is concerned
  with the role of strategic management in
  finance function.
Strategic financial management helps a firm
  in attracting resources , maximization of
  shareholders wealth, taking appropriate
  decisions, to make the firm survive and
  grow in future
3/10/2013                                     7
• Continuous search for investment opportunities
• Selection of most profitable opportunities
• Determination for optimal mix of internal and
  external funds to finance these opportunities 
• A financial control system to govern acquisition
  and disposition of funds
• Analysis of financial results as a guide to future
  goals



  3/10/2013                                       8
Strategy and Marketing
Concerned with facing the competition in long
  run
Making a corporate image
Formation of marketing strategies




3/10/2013                                   9
3/10/2013   TE Murphy   10

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Role of strategic management in marketing,

  • 1. Role of Strategic Management in Marketing, Finance, HR and global competitiveness
  • 2. One way fit of HRM with strategy HR systems should be in alignment of strategy • Kesler (1995) considers this alignment as the partnering role of HR where HR is highly integrated with business processes.
  • 3. Two way fit of HRM with Strategy • HRM systems not only align to the business strategy, but also contribute in the strategy formulation • Contribute as understanding the linkages between structure, culture, HRM and the strategy.
  • 4. SHRM is involved in every step of STRATEGY Strategy formulation is influenced by– •presence/absence of HR representation business •knowledge of the HR representative, •HR knowledge of the HR representative, • inter-personal relationship of the HR representative with the top management team 4
  • 5. Strategy implementation and HR • flexibility of HRM systems, • competency of HR personnel, • availability of resources, • execution efficiency, • support of line managers . 3/10/2013 5
  • 6. Strategy Evaluation and HRM • Performance appraisal 3/10/2013 6
  • 7. Strategic management and finance Strategic financial management is concerned with the role of strategic management in finance function. Strategic financial management helps a firm in attracting resources , maximization of shareholders wealth, taking appropriate decisions, to make the firm survive and grow in future 3/10/2013 7
  • 8. • Continuous search for investment opportunities • Selection of most profitable opportunities • Determination for optimal mix of internal and external funds to finance these opportunities • A financial control system to govern acquisition and disposition of funds • Analysis of financial results as a guide to future goals 3/10/2013 8
  • 9. Strategy and Marketing Concerned with facing the competition in long run Making a corporate image Formation of marketing strategies 3/10/2013 9
  • 10. 3/10/2013 TE Murphy 10