McDonald's is one of the world's largest restaurant chains, founded in 1940 in the US. It now operates over 36,000 outlets serving 68 million customers daily in 119 countries. McDonald's employs over 1.5 million people globally, making it one of the largest private employers. While known for its quality, cheap prices, and customer service, McDonald's faces threats like changing consumer preferences, health concerns, and strong competition. Going forward, McDonald's will need to balance expanding into new markets while managing potential risks to its brand from health and societal issues.

1. Intro
one of the world's largest restaurant chains

2. You guessed it right…

3. History
• Founded in 1940 as a barbecue restaurant
operated by Richard and Maurice
McDonald
• Businessman Ray Kroc joined the
company as a franchise agent in 1955 and
subsequently purchased the chain from
the McDonald brothers
• The original mascot of McDonald's was a
man with a chef's hat on top of a
hamburger-shaped head whose name
was "Speedee"

4. Today
• Serving approximately 68 million customers
daily in 119 countries across approximately
36,615 outlets
• According to a BBC report , McDonald's is the
world's second largest private employer 1.5
million of whom work for franchises

5. Strengths
• McDonald’s is
admired for the
quality it delivers
• It offers products at
cheap prices
• The company is
known for its
customer service
Weakness
• Poor home delivery
Systems
• ‘Unhealthy’ foods
• Inflexible to change in
market trends
Internal Assessment

6. Opportunities
• Huge potential
market to expand
• They offer
breakfast products
• Positive
environmental
commitments
Threats
• Faces religious and
political
confrontations
• Changing consumer
preferences
• Strong competition
External Assessment

8. Products

9. Price

10. Different sets
of Prices

11. Places

12. Promotions

13. What are the McDonald’s core
brand values? Have these changes
over the years?

14. Value their Customer Maintain their quality
Give back to society Ensure great management system

15. How has McDonald’s grown its brand
equity over the years? Has McDonald’s
changed in different economic times or in
different parts of the world?

16. Family Restaurant Fast Drive Thru
Clean & well furnished interiorBreakfast meals

17. India America
JapanVariations in
Menu

18. What risks do you
think McDonald’s will
face in future?

19. Health

20. S
U
M
M
A
R
Y
History Internal and External Assessment 4 Ps
Core Brand Values Brand Equity Growth Potential Risks

21. Disclaimer
Created by Madhav Agrawal, BITS Pilani Goa Campus during
a marketing internship by Prof. Sameer Mathur,IIM Lucknow