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Marketing Your Business with Direct Mail

Tips for getting the best results from
your direct mail campaign.

LasVegasColor.com
Variable Printing and Imaging
Variable printing allows
you to change names,
colors, and other
components according
to who the actual
recipient of the item is.

LasVegasColor.com
Verify the Mailing List Quality
Accurate address
information will help
increase response
rates, lower shipping
costs, and increase the
effectiveness of direct
marketing initiatives.

The National Deliverability Index
can help you determine how
effective a list is.

LasVegasColor.com
Keep Text to a Minimum
Large blocks of text
tend to turn the reader
off. Break it down into
smaller blocks with
fewer lines in each
section.

Avoid being excessively wordy and
adding too much text, save some
room for images.

LasVegasColor.com
Avoid Text or Colors that Shock
Choose a few
appropriate colors and
use smaller fonts in
most areas. Look
professional to entice
your customers…not
turn them off.

The best materials do not need to
shock or antagonize the recipient.

LasVegasColor.com
Include a Call to Action
Encourage customers
to act. Include a
prominent Call to
Action that prompts
them to do something.
Contests, prizes, and gifts are a great
way to incite action.

LasVegasColor.com
All your Direct Mailing
needs under one Roof

4265 W. Sunset Road
Las Vegas, Nevada 89118
Phone: 702.617.9000
Fax: 702. 914.6236

LasVegasColor.com

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Marketing Your Business with Direct Mail | Tips and Ideas for Success

  • 1. Marketing Your Business with Direct Mail Tips for getting the best results from your direct mail campaign. LasVegasColor.com
  • 2. Variable Printing and Imaging Variable printing allows you to change names, colors, and other components according to who the actual recipient of the item is. LasVegasColor.com
  • 3. Verify the Mailing List Quality Accurate address information will help increase response rates, lower shipping costs, and increase the effectiveness of direct marketing initiatives. The National Deliverability Index can help you determine how effective a list is. LasVegasColor.com
  • 4. Keep Text to a Minimum Large blocks of text tend to turn the reader off. Break it down into smaller blocks with fewer lines in each section. Avoid being excessively wordy and adding too much text, save some room for images. LasVegasColor.com
  • 5. Avoid Text or Colors that Shock Choose a few appropriate colors and use smaller fonts in most areas. Look professional to entice your customers…not turn them off. The best materials do not need to shock or antagonize the recipient. LasVegasColor.com
  • 6. Include a Call to Action Encourage customers to act. Include a prominent Call to Action that prompts them to do something. Contests, prizes, and gifts are a great way to incite action. LasVegasColor.com
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