11 Hacks to increase Email Marketing Deliverability
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Follow these 11 hacks and you'll see the results from your email marketing improve. Reach out to me for more about Digital Marketing and Social Media karim@digitalhashtag.co.uk
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The document provides tips for designing high-performing emails, recommending that email creators consider the five W's of who, what, when, where, and why when sending a message. It also advises optimizing envelope fields like the from name, subject line, and preview text to build trust and encourage opens, and using a content hierarchy with headlines, subheads, body copy, calls to action, and graphics to inspire clicks and meet goals. The document concludes by suggesting email designers sketch out their next email to define strategies for the inbox and content.
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The document provides 8 steps for launching successful email marketing campaigns: 1) focus on high-quality content that emphasizes important points, 2) personalize the email through subject lines, addressing the recipient, and content, 3) keep the email layout neat and uncluttered to avoid reducing click-through rates, 4) test different timing of emails to understand when your audience is most receptive, 5) thoroughly test emails to check effectiveness, 6) abide by CAN-SPAM compliance rules, 7) thoroughly check the campaign before sending, and 8) map the entire process by tracking, analyzing, and reporting on results for optimization. Proper planning and testing of emails is important to make campaigns a success.
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Email marketing involves directly sending commercial messages to groups of customers or potential customers via email. There are different types of email marketing like transactional emails, which are triggered by a customer's action, and direct mail emails, which solely promote offers. Email marketing is effective when done correctly as it allows for targeted personalized communication that builds brands and relationships over time. Key factors for success include design, relevant subject lines, and testing different subject lines to see what performs best.
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The document provides guidance on creating an email marketing campaign. It discusses determining the purpose and audience for the campaign, content, sending frequency, and goals. It also covers selecting an email provider, designing templates, organizing email lists, setting up tracking, and testing the campaign. Key steps include keeping designs simple, using tables for layout, avoiding certain image formats, and testing across different email clients and services. Performance should be measured through clicks, unsubscribe/bounce rates, website traffic, and signups since the last campaign.
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This document provides guidance on writing effective emails to engage and convert audiences. It discusses what content to include in incentives, sign-up forms, autoresponder emails, curated newsletters, broadcasts, and more. Specific recommendations are given around asking the audience questions to inform content, including welcome messages, links to blog posts, surveys, and action items. The document also suggests testing different content elements like subject lines, calls-to-action, and formats.
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Strategies and Examples for Career and Life Coaches
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering The Best Restaurant Advertising Campaigns Detailed Guide
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Key Takeaways:
- You don't need a large team to start a content marketing program
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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11 Hacks to increase Email Marketing Deliverability
- 1. 11 HACKS TO INCREASE EMAIL MARKETING DELIVERABILITY Digital ashTag
- 2. Filter Email lists by keeping quality leads only Segment your emails lists Don't send many emails in a short space of time
- 3. Write very concise and short emails Try not to include any images
- 4. Personalise your emails Write very relevant email titles
- 5. Send emails from a business domain Authenticate your domain with your email marketing provider
- 6. Write in a very engaging manner Award contacts engaging with your emails
- 7. Your goal is to hit people's inboxes not spam or promotion folders. This will increase open rate and conversions
- 8. Good Luck EMAIL MARKETING with your Digital ashTag