Every Door Direct Mail (EDDM) allows businesses to send marketing materials through the USPS to every home in a targeted area without address labels. It is well-suited for local businesses like restaurants, realtors, and salons seeking new customers. While design and printing services are available, EDDM mailings must be flat and within size/weight guidelines. Postage costs are much lower than traditional mail through discounted EDDM rates starting at 14.5 cents per piece.

2. 1. What is Every Door Direct Mail Printing?
Every Door Direct Mail (EDDM) allows you to
create mailing materials that are delivered by
the United States Postal Service to every single
door in your targeted area.

3. 2. Who should Use EDDM?
If you want to reach local consumers to let them know about
your business, products, or services, EDDM is a perfect fit.
A few types of businesses that use EDDM are:
 Restaurants
 Dry Cleaners
 Real Estate Companies
 Landscapers
 Cleaning Companies
 Beauty Salons
 And many more!

4. 3. Are Mailing Lists Needed for EDDM?
NO
Since your mail will be delivered to every door in
a specific area there is no need to put a name or
address on each piece.

5. 4. Do I have to Design my Mailing Piece?
NO
If you have no experience in graphic design,
some large and experienced printing companies
have graphic designers on staff that can create
your mailing piece.

6. 5. Does Every Printing Company use EDDM?
NO
You will need to use a professional printing
company that is very experienced with Every
Door Direct Mail. The best solution is to use a
full-service printer that designs, prints, sorts,
and delivers to the USPS.

7. 6. Is Postage Discounted for EDDM?
YES
Postage for EDDM is a fraction of the cost
of 1st class mail. Postage rates can be as
low as 14.5 cents per piece.

8. 7. Is EDDM ever not a Good Choice?
YES
You may not want to use EDDM if:
 You are only targeting existing customers.
 You are targeting demographics that do not involve
location, such as age or income level.
 If your business is B2B not B2C.
 If you want a name and address printed on your material.
 If you plan on mailing pieces that are not flat.

9. 8. Are there Restrictions with EDDM?
YES
The USPS only allows EDDM if the item being
mailed falls into the flat category. There are
minimum and maximum sizes and weights that
are listed in the guidelines.

10. 9. Is there a Minimum Amount to Qualify?
YES
The technical minimum for EDDM is 200 pieces.
Most carrier routes have 400-700 addresses.
The amount of pieces you need is the number of
addresses on the carrier list.

11. 10. Do I have to Handle all the Details?
NO
All or most of the details can be handled by a
printing company that specializes in EDDM.
Whether you need help with the design, printing, or
mailing or you want everything handled for you,
there is a solution that fits your needs.