IBM and SugarCRM have a global strategic alliance to provide comprehensive CRM solutions. Their solutions are targeted towards industries like retail, banking, manufacturing, and healthcare. They integrate SugarCRM's open social CRM platform with IBM technologies like Cognos, SPSS, Connections, and WebSphere to offer capabilities around smarter commerce, social business, and cloud deployment. An example of their integration is providing social collaboration features between SugarCRM and IBM Connections.

1. Smarter CRM for Smarter Commerce
Jens Lindenberg
Senior Director Alliances EMEA

2. Agenda
• Sugar & IBM Partnerschaft
• IBM & Sugar Technologie-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Beispiel IBM Connections & SugarCRM

3. Einleitung
“IBM, in conjunction with our partner SugarCRM, offers
comprehensive CRM services and solutions that deliver
distinctive value to our clients through globalization, operational
excellence, process transformation and automation: All supported
by IBM brands and partner ecosystems.”
“SugarCRM makes CRM simple, and
offers customers unparalleled choice and control of their data and deployments”.

4. IBM SugarCRM Alliance
• Partnership since 2010
– Global Strategic Alliance
• Target Markets
– Retail
– Banking, Financial Services,
Insurance
– Media and Entertainment
– Shipping & Transportation
– Manufacturing & Hi-Tech
– Government & Health Care
– Business Process Optimization
– CRM
• Joint Initiatives
– Smarter Commerce
– Social Business
– Intelligent Transport
– Smart Cloud
– PureSystems

5. The value of SugarCRM and IBM
IBM and SugarCRM empower companies around the world to gain and retain
more customers and become the engines of a smarter planet by offering
open business solutions built on the world’s best platforms.
SugarCRM Value IBM Value
IBM and SugarCRM
Creating unique
§ Makes CRM simple Customer Value
§ Deploys quickly on cloud and/or § Reaches mid-market via channel
on-premises, offering customers and holds deep client relationships
unparalleled choice and control driving transformations
of their data and deployments
§ Makes Smarter Planet real through
§ Delivers ability to acquire, grow industry solutions
and retain customers via intuitive, § Delivers affordable scalable
open social CRM platform systems, storage and software
§ Helps clients get to social
§ Provides global and mobile § Finances total solution
business
platform as leading provider of
open source CRM § Delivers proven integrated
optimized Smarter solutions
§ Accelerates clients’ sales,
marketing and service

6. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

7. IBM Business Solutions Portfolio
Social Business
Smarter
Commerce
Smarter
Planet
Business Analytics &
Optimization
Sugar compliments and adds value
to the IBM Selling Proposition

8. IBM Software Portfolio
for End-to-End Social Business

9. SugarCRM & IBM - Integration
Applications
IBM Stack
Platform

10. SugarCRM and IBM Integration
• Sugar integrates with
– Cognos for BI
– SPSS for predictive analytics
– Smart Cloud for Social Business for
collaboration
Connections – Connections for collaboration
LotusLive – Lotus Notes for email
– WebSphere Cast Iron for web/data integration
LotusNotes – DB2 – Database
– WebSphere - App Server
– Unica, Commerce, Sterling - Smarter
Commerce
• Deploy in the cloud
– IBM SmartCloud Enterprise
• Deploy on-premise
– Series i
– Series p
– Series x
– PureSystems
– PowerLinux
• Services from IBM GBS and BPs

11. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

12. IBM: Smarter Commerce
„Redefining Commerce in the age of the
customer“

13. IBM Smarter Commerce
Todays customer is dictating a new set of terms in dynamics
between byers and sellers:
- Customers are empowered by technology, transperancy and an abundance of
information
- These information they collect from various sources
- They expect to engage with companies when and how they want
- Direct with your seller, mobile or digital
- They expect consistent experience throughout all channels
- They can Champion or sully a brand with the click of the mouse!
Quelle:
http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?
csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

14. IBM Smarter Commerce
- an integrated approach
Today‘s customers have no patience, keep up with them -
Smarter Commerce is the solution:
- Creates an efficient and seamless system of commerce
• stretches from the sourcing of materials all the way through to after-sale services
• a system that connects and integrates suppliers through powerful collaboration tools
• a system that turns real-time analytics into actions for your customers
• a unique approach that increases the value companies generate for their customers,
partners and shareholders in a rapidly changing digital world.
Quelle:
http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?
csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

15. Smarter Commerce Transformation

16. Smarter Commerce:
Customer focus

17. Smarter Commerce:
Best-of-Breed Solutions

18. Smarter Commerce: Industry specific
business processes with Sugar
Industry specific
business processes

19. Smarter Commerce:
Future Ready Technologies
SOCIAL
BIG
DATA
Industry specific
business processes
MOBILE
CLOUD

20. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

21. Sugar Vision
• For any professional who interacts with a customer or
prospect
• We Provide the information and tools needed to
understand, engage and connect with their customer or
prospect
• Unlike Traditional CRM systems that manage sales
people. We help people who interact with customers do
their job
• We help the customer facing professionals do their job
better.

22. Sugar makes CRM easy
Flexible Intuitive Open
Simplified UI. Works the way Integrates with
Designed to YOU work. YOUR
maximize user Easy to customize environment.
adoption. to match how YOU Optimized for
work. the IBM Stack

23. Run Anywhere

24. Sugar: 360° Customer View
CRM Activities Internal Datasources
• Customer Service • ERP
• Market data
• Marketing • Personal
• Sales • Product
Specialized Tools Ext. Data Sources
• Web Analyse • Linked-In
• Business Intelligence • InsideView
• Hoovers
• Statistics

25. Agenda
• Sugar & IBM Alliance
• IBM & Sugar Technology-Integration
• IBM: Smarter Commerce
• Sugar: Open Social Business Platform
• Example IBM Connections & SugarCRM

26. Beispiel Social Collaboration:
IBM Connections & SugarCRM
http://www.youtube.com/watch?v=_pvNS7r4PvA&list=PL13CB221CBAE7156D&index=9&feature=plpp_video

27. Zusammenfassung
Mobile Cloud
IBM and SugarCRM
Open Social
Business Platform
Ecosystem Social

28. The Sweeter Road
Microsoft
Oracle
SFDC

29. The Sugar Value!
360º Relationship Management Open
Ecosystem
Mobile Social
9/14/12 ©2009 SugarCRM Inc. All 29

30. IBM and SugarCRM Deliver Social Selling
Capabilities
© 2011