ITC is a large Indian conglomerate with diversified businesses including cigarettes, hotels, paper, packaging, food, personal care, and IT. Their cigarette business is a market leader in India with popular brands. Cigarettes are produced in modern factories and distributed through a network of manufacturing units, storage hubs, exclusive distributors, wholesalers, retailers, and paanwalas. This distribution channel allows ITC to deeply penetrate the Indian market with their cigarette and other products.