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Itc swot analysis
This document provides a SWOT analysis of ITC Ltd, an Indian conglomerate company. It outlines ITC's various business segments including FMCG, hotels, paperboards, packaging, and agriculture. It then analyzes ITC's internal strengths such as strong management and brand building through new product development. Weaknesses include unrelated diversification and dependence on tobacco revenues. Opportunities include expanding in rural markets and new businesses. Threats include increasing cigarette taxes, health concerns, competition, and potential strikes.
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Itc swot analysis
- 1. SW0Tanalysis of ITC BY-Muzaffar khan MBA1 1ST SEM 2011
- 2. SWOT Analysis SWOTanalysis is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture.
- 3. INTERNAL- • strength/weakness EXTERAL- • opportunities/threats
- 4. ABOUT ITC Type Public (BSE: 500875) Industry Conglomerate Founded 1790 (as Wills & Co.) Founder(s) Henry Overton Wills Headquarters Kolkata, West Bengal, India Key people Yogesh Chander Deveshwar, (Chairman) FMCG, hotels, paperboards, paper & packaging and agri- Products business Revenue US$ 7 billion (2010) Employees 24,027 (2009) Website www.itcportal.com
- 5. ITC’S BUSINESS MIX •FMCG • Cigarettes • Foods • Lifestyle Retailing • Greeting, Gifting & Stationery • Safety Matches Agarbattis • Packaging • Paperboards & Packaging , Paperboards & Specialty Papers
- 6. CONTINUES…….. • Agro – Business • Agra-Exports • e-Choupal • Leaf Tobacco • Hotels • Group Companies • ITC InfoTech; etc.
- 7.
- 8. STRENGTH • Management • Brand •ITC leveraged it traditional businesses to develop new brands. • Diversification • Sustainability and CSR programmes.
- 9. WEAKNESS Unrelated diversifications The company is still dependant upon its tobacco revenues Heavy taxation policy
- 10. OPPORTUNITIES • Rural market • E-choupal • Merger • New business • Franchise
- 11. THREATS • Increasing tax in Cigarettes • Health hazard • Competitors • FDI in retail • Strike rates
- 12.