Lifestyle International (P) Ltd is a retail company based in India that is part of the Dubai-based Landmark Group. It operates 33 Lifestyle stores, 15 Home Centres, and 72 Max outlets across India. The company offers a wide range of products including garments, footwear, bags, watches, stationery, beauty products, home appliances, and jewelry. It uses competitive pricing, online advertisements, social media integration, banners, and coupons to promote its products. The company has experienced average annual growth of 30% over the last 4-5 years.