SlideShare a Scribd company logo
MARKETING APPLICATIONS
&
PRACTICES
RETAIL MARKETING
LIFESTYLE
GROUP MEMBERS
NAME ROLL No
HARSH PANDEY 39
SHRUTIKA PATIL 42
RUPESH PENDEKAR 43
NIDHIN PILLAI 44
PRATIK PRAJAPATI 45
VAIBHAV PUSLEKAR 46
STARTUP
 Lifestyle International (P)
Ltd, part of the prestigious
Dubai based Landmark
Group, started its
operations in India with the
launch of the first Lifestyle
store in Chennai in 1999.
No. OF OUTLETS
 At present, the group has 33 Lifestyle outlets,
15 Home Centres and 72 Max outlets across
India.
Advertising & Marketing Strategies
4
P’s
PRODUCT
• GARMENTS ,FABRICS, YARNS &
ACCESSORIES
• SPORTS AND SPORTS GOODS
• LAUGAGE, BAGS, WALLETS & BELTS
• WATCHES & CLOCKS
• STATIONERY & GREETING CARDS
• OPTICAL PRODUCTS
• BEAUTY PRODUCTS
• PERFUMES
• HOME APPLIANCES
• JEWELLERY OUTLETS
• FOOTWEARS
GARMENTS
PLACE
• AHMEDABAD
• BHOPAL
• CHANDIGARH
• CHENNAI
• COIMBATORE
• DELHI
• GHAZIABAD
• GURGAON
• HYDERABAD
• JAIPUR
• KANPUR
• LUDHIANA
• MANGALORE
• MUMBAI
• NAGPUR
• NOIDA
• PUNE
• VIJAYWADA
• SURAT
MUMBAI
• INORBIT MALL, MALAD WEST
• OBEROI MALL, GOREGAON
• PHOENIX MARKET CITY, KURLA
• PHEONIX MILL COMPOUND, LOWERPAREL
• R – CITY MALL GHATKOPAR
• RUNWAL ARCADE, MULUND
PRICE
Competitive Pricing
Best in the market
Affordable
Great Discounts
PROMOTION
Exchange Offers
Online Advertisements
Social Network integration
Hoardings & Banners
Coupons
WEBSITE
GROWTH
 The company has been growing in India on an average
30 percent in the last four-five years.
It closed the calendar year 2012 with a turnover of
Rs 3,000 crore from Rs 2,500 crore in the previous
year.
SPACE
• The retail outlet is spread over 3 million sq ft.
LAYOUT
LIFESTYLE
CLOTHING
Footwear, handbags,
Travel
BEAUTY & FASHION CHILDREN HOME Centre
WOMEN
MEN
CHILDREN
MEN
WOMEN
CHILDREN
BAGS
TRAVELS
WATCHES
PENS
SUNGLASSES
JEWELLERY
ACCESSORIES
BEAUTY
APPAREL
TOYS
SCHOOL &
STATIONERY
Furniture
Soft furnishes
Home ware
Accessories
Visual Merchandising
Brands
CUSTOMER SERVICE
1. Online Shopping Experience
2. Living up to an established Quality of Service
3. More customer convenience
4. Employee Coaching
5.Member Benefit program
LOYALTY PROGRAMS
 The Landmark Group's commitment to enhancing the relationship with
the customers across various brands.
 With a 'customer first' focus, the programmes have achieved
leadership status in the retail segment - confirmed by a large member
base and active redemption of rewards.
 Landmark Loyalty Programmes offer a world of privileges to its
members from added value, savings and rewards to an enriched
customer experience with Landmark Group and its brands.
Contd….
 The Inner Circle (TIC) is an exclusive customer
loyalty programme offered by the Landmark Group in
India.
Marketing applications

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Marketing applications

  • 3.
  • 4. GROUP MEMBERS NAME ROLL No HARSH PANDEY 39 SHRUTIKA PATIL 42 RUPESH PENDEKAR 43 NIDHIN PILLAI 44 PRATIK PRAJAPATI 45 VAIBHAV PUSLEKAR 46
  • 5. STARTUP  Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999.
  • 6. No. OF OUTLETS  At present, the group has 33 Lifestyle outlets, 15 Home Centres and 72 Max outlets across India.
  • 7. Advertising & Marketing Strategies 4 P’s PRODUCT • GARMENTS ,FABRICS, YARNS & ACCESSORIES • SPORTS AND SPORTS GOODS • LAUGAGE, BAGS, WALLETS & BELTS • WATCHES & CLOCKS • STATIONERY & GREETING CARDS • OPTICAL PRODUCTS • BEAUTY PRODUCTS • PERFUMES • HOME APPLIANCES • JEWELLERY OUTLETS • FOOTWEARS
  • 9. PLACE • AHMEDABAD • BHOPAL • CHANDIGARH • CHENNAI • COIMBATORE • DELHI • GHAZIABAD • GURGAON • HYDERABAD • JAIPUR • KANPUR • LUDHIANA • MANGALORE • MUMBAI • NAGPUR • NOIDA • PUNE • VIJAYWADA • SURAT
  • 10. MUMBAI • INORBIT MALL, MALAD WEST • OBEROI MALL, GOREGAON • PHOENIX MARKET CITY, KURLA • PHEONIX MILL COMPOUND, LOWERPAREL • R – CITY MALL GHATKOPAR • RUNWAL ARCADE, MULUND
  • 11. PRICE Competitive Pricing Best in the market Affordable Great Discounts
  • 12. PROMOTION Exchange Offers Online Advertisements Social Network integration Hoardings & Banners Coupons
  • 14. GROWTH  The company has been growing in India on an average 30 percent in the last four-five years. It closed the calendar year 2012 with a turnover of Rs 3,000 crore from Rs 2,500 crore in the previous year.
  • 15. SPACE • The retail outlet is spread over 3 million sq ft.
  • 16. LAYOUT LIFESTYLE CLOTHING Footwear, handbags, Travel BEAUTY & FASHION CHILDREN HOME Centre WOMEN MEN CHILDREN MEN WOMEN CHILDREN BAGS TRAVELS WATCHES PENS SUNGLASSES JEWELLERY ACCESSORIES BEAUTY APPAREL TOYS SCHOOL & STATIONERY Furniture Soft furnishes Home ware Accessories
  • 18.
  • 19.
  • 21. CUSTOMER SERVICE 1. Online Shopping Experience 2. Living up to an established Quality of Service 3. More customer convenience 4. Employee Coaching 5.Member Benefit program
  • 22. LOYALTY PROGRAMS  The Landmark Group's commitment to enhancing the relationship with the customers across various brands.  With a 'customer first' focus, the programmes have achieved leadership status in the retail segment - confirmed by a large member base and active redemption of rewards.  Landmark Loyalty Programmes offer a world of privileges to its members from added value, savings and rewards to an enriched customer experience with Landmark Group and its brands.
  • 23. Contd….  The Inner Circle (TIC) is an exclusive customer loyalty programme offered by the Landmark Group in India.