4. Do you use a fairness cream ?
93%
7%
YES NO
93% of the Men’s use fairness creams
5. How often you use fairness cream ?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
monthly quarterly half yearly yearly
In the survey we came to know that Men’s use fairness
cream Monthly
6. Which Fairness Cream do you use?
24%
26%
13%
16%
3%
6%
3%
9%
Fair & lovely max
Garnier men
Emami fair & hansome
Nivea Sparkling Glow
Olay Naturals
Lo'real white
Neutrogena white
Others
In the conducted survey came to know that
Garnier men power light is the most used
fairness cream by Men That is 26 %
7. What do you prefer in the product that you
select ?
Price Quality Both
Percentages 15% 43% 35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
43% of Men prefer Quality while selecting
the product
8. How did you become aware of that product ?
0%
10%
20%
30%
40%
50%
Newsp
aper
Tv Radio Magazi
nes
All of
the
Above
Percentages 4% 48% 5% 14% 22%
Majority of the Men aware of their product
through TV – 48%
9. Do you select the product on the basis of
packaging and Ad ?
0% 10% 20% 30% 40% 50% 60%
Yes
No
Yes No
Column1 56% 37%
56% of men said yes that they select the
product on the basis of packaging and Ad
10. When I choose a Fairness cream following aspects
are important to me
- PRICE
39%
32%
13%
4%
3% 1%
6%
2%
1 2 3 4 5 7 8 10
Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp
Majority of the Men thin price is an
important factor
11. Contd… -Quality
16%
16%
31%
15%
11%
6%
3%
1%
1%
1 2 3 4 5 6 8 9 10
Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp
Majority of the men says that Quality is an
important aspects for selecting a fairness
cream
12. Contd…. -Result oriented
29%
34%
10%
8%
7%
4%
2% 2%
2%
2%
1 2 3 4 5 6 7 8 9 10
Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp
Majority of the men says the fairness cream
they selecting should be result oriented
13. My perception of the brand I use is .
0%
10%
20%
30%
40%
50%
Easily
Available
Brand Packaging Advertising
Column1 32% 46% 3% 12%
46% of the Men select their fairness product
according to Brand name
15. Why do you use this product ?
0%
5%
10%
15%
20%
25%
30%
Improving
skintone
Protection
from the sun
Maintaing
the quality
of the skin
All of the
above
Column1 27% 18% 19% 29%
In the survey conducted Majority (29%) of men use
Fairness cream for all purpose like Improving
skintone , Protection from the sun & maintaining
quality of skin
16. I perceive my Brand ____ to be considering
all the factors
0% 10% 20% 30% 40% 50%
poor
Fair
Good
Very good
Excellent
0%
1%
24%
45%
23%
poor Fair Good Very good Excellent
For this question 45% men perceive that their brand is Very
good considering all factors
17. Will you buy a fairness product if endorsed
by your favorite celebrity ?
14%
86%
Yes NO
86% men answered yes they will buy Fairness cream if it is
endorsed by their favorite celebrity
