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Marketing and Selling Your Lenses to Eye Care Professionals
The document discusses essential strategies for marketing and selling lenses to eye care professionals, emphasizing the importance of clear messaging and long-term relationships. It highlights various marketing expenditures, the significance of a solid marketing plan, and the need to target specific markets effectively. Additionally, it provides insights on branding, budgeting, e-marketing, and the impact of healthcare consumerism on marketing strategies.
