Online Drugs Store ( Pharmacy)

1. Ecommerce BusinessModel
Online Drug Store
www.dawabazaar.com

2. s
Why Pharma?
Indian pharmaceutical industry is on a strong
growth path with the total value of Indian
Pharma industry expected to reach almost $50
Billion by 2015-2016.
A key issue faced by the industry is
management of the supply chain. Supply chain
in India is highly fragmented with more than
550,000 retail pharmacies in the country.

3. Customer Value Proposition
10% flat discount on MRP
Delivery on time
Special Emergency Delivery
Find best doctors in city
Compare different drugs
Enables Suitable Drugs search
Bulk Selling to Dr.

4. e
Target Market
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Nuclear
Families
Working
Professionals
Tech Savvy
Mothers

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Value Chain Structure
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6. P
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Value Chain Structure
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7. Margin Structure in Distribution
Margins are represented as % on the MRP (Maximum Retail Price)
A sample cost structure is shown for a product with MRP of INR 100
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8. Proposed Margin Structure in Distribution
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9. Venture’s position in Value chain
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Dawabazaar.com

10. Venture’s Competitive Strategy
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•Every Doctor will be a part of our family.
•Eliminating the need of MR(Medical Representative) by
reaching doctors through E commerce.
•Combos of various medicines as per the course of
treatment.
•Discounts offered on each drug.
• Periodic Talk shows by Best Doctors in India.
•Creating Knowledge pool for common people.
•Instant access through mobile Application.
•Patients Feedback/ on different drugs.

11. We won’t let you die until we don’t have a drug
to cure
We truly care for you..!!!