After researching record labels, the author decided Island Records would be the most appropriate choice as it represents indie artists like The Killers, Catfish and the Bottlemen, and Mumford and Sons. The budget for a music video will be low due to outdoor locations and minimal costumes/props. Viewers will be able to watch and interact with the video through websites like Facebook, YouTube, and Tumblr thanks to Web 2.0 technology. Producing this low-cost video could help the artist get signed to Island Records.

1. Institution Research

2. The Record Label
After consideration and research, I have
decided that Island Records, which is a
Universal Label, would be the most
appropriate record label to use, as its signed
artists are within the Indie music genre.

3. Current Music Artists of Island Records
The Killers Catfish and the Bottlemen
Mumford and Sons

4. Music Video budget
The budget for our music
video will be low due to
outdoor locations and
minimalistic costumes/
props. These are all free to
source, therefore making
the video a cheap
investment for potential
record labels.

5. Access and Interaction with the Music
Video
Our target audience will be able to watch and interact
with our music video properly due to developed
technology- Web 2.0. This can be done through:
Facebook
Youtube
Internet
Tumblr
Web 2.0

6. Conclusion
produce my music video as they are very successful and prod