The document traces the history of music videos from the 1960s to present day. It notes that in the 1960s, bands like The Beatles used promotional films and scenes from feature films to promote their music. In the 1980s, MTV launched and became dedicated to playing music videos, changing the music industry's focus to include video production. YouTube launched in 2007, making music videos freely available on demand and allowing consumers to produce their own videos. Today, music videos have advanced with technology and can be highly produced or user-generated interactions between artists and fans online.