Marketing Analytics Inc. can help address Nokia's business challenges through proven solutions like Marketing Mix Modeling and Price & Promotion Analysis. They have decades of experience modeling thousands of products across industries and countries. A next step would be for Nokia and Marketing Analytics to execute a Master Service Agreement to begin an engagement.

1. Prepared by : Voloe Jefferson Scott Marketing Analytics, Inc.

2. Agenda Who we are Your challenges Our solutions to your challenges Summary Next Steps

3. Who we are: about us accurate sales models, actionable results Founded in 1991, Marketing Analytics is a recognized leader in market response modeling. We quantify what drives sales for our clients and help them use the results to increase market share, revenue, and profit. Our unique combination of strengths enables clients to maximize return on their data and analytic investments.

4. Who we are: our clients We have been privileged to work with leading companies & brands from many different industry verticals, including:

6. Marketing Mix Modeling

7. Price & Promotion Analysis

8. DSR Retail Data Analytics

10. Your challenges The global economic downturn is driving down mobile handsets’ prices and sales. “Users everywhere are putting more emphasis on price as part of their decision criteria when buying a new mobile phone.”2 “Mobile phone sales will contract in 2009 for the first time since 2001. Gartner expects the mobile device market to decline by 4% in 2009.”3 2 “Key Trends in Mobile Devices, 2009 and 2010” by CarlinaMilanesi, Gartner Research 3 “Key Trends in Mobile Devices, 2009 and 2010” by CarlinaMilanesi, Gartner Research

11. Our solutions to your challenges Intense competition within the internet phone market is eroding mindshare. Mindshare is brand awareness Brand awareness is driven by advertising and promotion. The key to advertising and promotion is marketing mix modeling!

12. Our solutions to your challenges:Marketing Mix Modeling

13. Our solutions to your challenges: Marketing Mix Modeling

14. Our solutions to your challenges:Marketing Mix Modeling

15. Our solutions to your challenges:Marketing Mix Modeling Case Study Challenge: Consumer Health Care Company faced with under-performing marketing The client was the German division of a large multinational healthcare company with sales exceeding $20 billion. Marketing spend was geared towards direct to consumer advertising. Management wanted to increase efficiency by optimizing marketing spend.

16. Our solutions to your challenges:Marketing Mix Modeling Case Study Solution We constructed models to measure the sales effects of key marketing vehicles. These models were built using a wide variety of data sources. The models found that 13% of sales were due to marketing programs.

17. Our solutions to your challenges:Marketing Mix Modeling Case Study Recommendations Marketing Analytics developed two scenarios to improve profitability: Reduce spending 10% and optimize smaller budget Hold spending and optimize current budget The client CEO and CFO opted for reduced marketing spend.

18. Our solutions to your challenges The global economic downturn is driving down mobile handsets’ prices and sales. Defining the optimal price for your handsets given the economic outlook, manufacturing costs, and competition is a complex process. The key to this complex process requires price & promotion analysis!

19. Our solutions to your challenges:Price & Promotion Analysis

20. Our solutions to your challenges:Price & Promotion Analysis

21. Our solutions to your challenges:Price & Promotion Analysis

22. Our solutions to your challenges:Price & Promotion Analysis Case Study Challenge : Global Beauty company seeking more profitable pricing This case involved a multi-billion dollar beauty company that manufactured and sold thousands of products in more than 100 countries. The client felt they had an unfavorable spending mix heavy on promotional discounts and light on brand-building activities. They sought to reverse this trend through higher price realization and rebalancing of promotional vs. brand spending.

23. Our solutions to your challenges:Price & Promotion Analysis Case Study Solution We provided price and promotion response models using detailed client sales data. The effort had broad scope, covering thousands of items and more than twenty countries.

24. Our solutions to your challenges:Price & Promotion Analysis Case Study Key Finding & Recommendation The U.S. product portfolio was more price-sensitive than those of many other countries. We recommended that the client reduce discounting on some key lines in the U.S. market while pursuing selected, short-term price increase opportunities internationally. The company has begun setting price strategies based on our model outputs.

25. Summary Marketing Analytics Inc. Depth of experience accumulated from modeling sales for thousands of products & services across a range of industries, sales channels, and countries Recognized expertise in measuring media effectiveness and ROI Proven marketing and media mix optimization capability

26. Summary Nokia’s business challenges The global economic downturn is driving down mobile handsets’ prices and sales. Intense competition within the internet phone market is eroding mindshare

27. Summary Marketing Analytics Inc. can execute solutions to address Nokia’s business challenges Marketing Mix Modeling Price & Promotion Analysis

28. Next Steps Execute a Master Service Agreement Begin engagement!

29. Thank You! Contact information Voloe Jefferson Scott Marketing Analytics, Inc. 500 Davis Street, Suite 1001 Evanston, IL 60201 Phone: (847) 425-9999 Fax: (847) 425-1332 Voloe@MarketingAnalytics.com