Market effectiveness

Marketing effectiveness refers to how well marketers implement strategies to optimize spending and achieve both short-term and long-term results. There are five factors that drive marketing effectiveness: marketing strategy, creative execution, execution of marketing programs, marketing infrastructure/management, and external factors. Marketers can improve effectiveness by refining these areas without changing their overall strategy, for example through better creative content, execution of marketing campaigns, or management of marketing activities. While sometimes criticized as only focusing on short-term gains, marketing effectiveness actually aims to enhance both short and long-term results.