Wize Foods is a new company that produces potato chips. They source potatoes from farmers in Benue State and process them into chips using specialized machines. Their target market is schools and charity homes in Lagos. Wize Foods has established a factory in Makurdi for production and will distribute chips to Lagos for sales. They plan to price chips affordably at 399 Naira and promote the brand using advertising to build awareness. The company aims to provide a quality product and excellent customer service.

1. Group Presentation By:
Business Management and
Entrepreneurship Department,
Institute of Technology and
Management – Ugep, Cross
River State, Nigeria

2. Presented
By:
Group - A

3. WIZE FOODS
Our Company

4. Wize Foods Organisational Structure
Gabriel Odey E.
(MD)
Hossana Uba
(PM)
Happiness Daniel
(HR/MM)
Orim Pius
(R/D)

5. This presentation on marketing
mix is supervised
by:
Mr Victor Ogunsola

6. Professional Group Activity/Presentation
• In our group, we applied the elements of the extended marketing mix (i.e.: 7Ps)
for our newly formed organization’s product or service
• In our group we will be identified our product or service and explain how it is
developed to sustain competitive advantage
• In our group, we will be explaining how prices are set to reflect our organisation’s
objectives, market conditions and attract our target customers.
• In our group, we will be explaining what PLACE means to our newly formed
organisation and how distribution or supply is arranged to provide customers
convenience.
• How ca promotional activities be integrated to achieve marketing objectives.
• In our group we will be analysing the additional elements of the extended
marketing mix (i.e.: people, processes and physical layout) for our newly formed
organisation

7. Introduction/Objectives
• Wize Food is a profit making
organisation that is committed to giving
you great and satisfactory snacks with
good taste for the nourishment of your
body.
• Exceptional customer Service and
giving health advices why you should
patronise us.

8. OUR PRODUCT

9. • We will be Growing/buying potatoes
toolbars from suppliers (the Benue
state farmers)Benue State is the
food basket of Nigeria.
Research and Development

10. • Development: Wize Foods has been able to
modify the product through various pre-
production model of a product (prototype)
and here the product is still on no sells and
this product has been tested by a few
consumers and feed back has been gotten
from our various consumers who tested the
product.

11. • Product would be developed using
the potatoes chips machine which
will process the potatoes into chips.

12. Product Life Circle

13. • Growth: At this stage, the product is now
selling
• Maturity: Have soled and make so much
money, but at this juncture we have to watch
out our product for it not to decline in which
we need to apply the extension strategy which
will increase our sales.
• Decline/Extension Strategy: we will be
applying;
• 1. Price
• 2. BOGOF (Buy One Get One Free)

14. Packaging
•Product will be packaged
with unique brown paper
bag and that is our (unique
Selling Point).

15. Price
• Haven analysed all the processes
• for producing this product, we have come to a
conclusion of our price at N399.00.
• As price leaders in potatoes chips and also
considering that the product is at launch
stage, we are putting our price on affordable
price which our customers will be able to pay
and still have value for their money which is a
penetration into the market for us to build a
brand layout.

16. Place
Our target market is Lagos because,
Lagos have got enough population.

17. • Our factory is built in Makurdi where it is near to
raw materials and suppliers (Benue State
Farmers). Reasons being that Benue State is the
food basket of Nigeria.

18. Our Customers
Schools (Nursery/Primary, Secondary,
Colleges, University and other Tertiary
Institutions) and Charity Homes.

19. threads of new entry because an individual or
any fast growing franchise may pick interest in
what we are doing and involve in doing same
business
Threats of buyers price: some buyers may want
to price very low and it might affect Wize Foods’s
selling price

20. Treats of substitute goods: Wize Foods must
be alert about substitute goods like plantain
chips
Threats of power of the suppliers: Wize Foods
must be alert to know that their suppliers
should be always available and that their price
for selling the raw material should be low in
oder for Wize Foods to set their price well.

21. Promotion
• Our organisation has decided to use the
advertising promotion in other to create
awareness and encourage sales. We will also
use the internet and media

22. Physical Evidence
• Our physical Evidence will have a conducive
reception section with a qualified receptionist
properly decorated, light music in the
background, and TVs for entertainment.

23. People
• We the people of Wize Foods are
professionals in our different fields of studies
and experiences, we have come together to
form a matrix structure and a task culture
where everyone gets involve in one thing or
the order for the company’s quick growth

24. Process
• In our organization, process has
been design in order to favour our
customers because they are king
in the market. We have decided to
create e-mail and give our
customer care umbers to our
customers whereby when they call
out agents will attend to them. We
have also setup an Auto-responds
for effective responds.

25. Finally
• We have been able to apply the marketing mix
(7Ps) to our product.
• Our product is the best and we are sure to
serving you well.