Marketing's main objective is to promote mutually beneficial exchanges between two parties. It seeks to understand customer needs and desires in order to design and deliver products and services that provide value. The key elements of marketing include the product itself, its price, how it is distributed to customers, and how it is promoted and communicated to the target audience. Together these make up the "marketing mix" which companies use to implement their marketing strategies.

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2. CONCEPT AND OBJECTIVE Marketing's main objective is to promote the exchange between two parties that both benefit. According to Kotler, sharing means "the act of obtaining a desired product of another person, offering something in return." For this to occur, it is necessary to take five conditions: There must be at least two parties. Each party must have something that represents value to the other. Each party must be able to communicate and deliver. Each party must be free to accept or reject the offer. Each party must believe it is appropriate. If for any reason, any party involved in the exchange is not satisfied, it will prevent a repeat of this exchange. As a discipline of scientific, marketing is a set of principles, methodologies and techniques through which it seeks to conquer a market, assist in achieving the objectives of the organization, and meet the needs and desires of consumers or UAEMex_C2 ENGLISH C.U. ATLACOMULCO

3. customers . Marketing is the orientation with which manages the marketing or marketing within an organization. It also seeks to retain customers, using tools and strategies; positioned in the minds of consumers a product, brand, etc. seeking to be the main option and get to the end-user of the client or customer needs to design, organize, implement and control the marketer or marketing function of the organization. The marketing term also refers to a function or functional area of ​​the organization: the marketing area, commercial area, the marketing department, etc.. Another way to define the marketing concept is to consider everything a company can do to be perceived in the market (consumers), with a view of profitability in the short and long term. UAEMex_C2 ENGLISH C.U. ATLACOMULCO

4. An organization that wants to ensure that consumers have a vision and positive view of it and its products, you must manage the product itself, its price, its relationship with customers, suppliers and its own employees, advertising itself in various media and supports, presence in the media (public relations), etc.. It's all part of marketing. In a company, normally the trading area covers the area of ​​marketing and sales to provide customer satisfaction. Marketing concepts, marketing, marketing and sales are used as synonyms. However, the term marketing is the most widely used and more widespread. [Edit] Concepts related Needs, desires and demands: the need is an internal state of tension caused when there is a balance between what is required and what has or has. The needs are usually related to the physical state of the organism. Sometimes, when needs are translated or set out specific objects we find the desire, ie, desires are oriented needs specific to the individual satisfactions. Demand is the desire to acquire a product, UAEMex_C2 ENGLISH C.U. ATLACOMULCO

5. but adding that it has to be able to buy (economic, access, legal). Since desires are linked to the psyche of individuals, are also potentially infinite. Within its use and consumption reasonably fit and absurdity, and that is why the practice of marketing has been linked with the encouragement of irresponsible desires.However, marketing does not create needs, as these are inherent in people, marketing practitioner oriented desires and stimulate demand for certain product and brand, eg need to quench your thirst, desire to take gas, demand xx cola brand. Value and Satisfaction: the value is the client relationship established between the benefits (functional status, etc. ..) received the product being offered and the costs (money, time, effort) that represents purchase. Other elements such as simplifying the purchase decision making, loyalty and the ranking of benefits have been included in the development of supply through the creation of value propositions aimed at designing products and services that optimally meet the needs and desires of individuals to whom they are addressed. UAEMex_C2 ENGLISH C.U. ATLACOMULCO

6. The degree of satisfaction is the emotional state of being or disappointment experienced following the use of property. And while satisfaction is linked to benchmarks and expectations, where the perception of the offer is a very relevant, has demonstrated that the actual performance of supply in the care of needs, desires and order goods has an effect more durable and sustainable in it, which is why strategic marketing symbolization passes from supply configuration.Exchange: it involves the participation of two or more parties give something to get something in return, these exchanges have to be mutually beneficial between the company and the customer, to build a successful long term relationship. [Edit] The "six" P's "" UAEMex_C2 ENGLISH C.U. ATLACOMULCO

7. Main article: Marketing Mix Marketing is the set of techniques to market studies attempting to achieve the maximum profit on the sale of a product, by marketing will know what kind of audience you are interested in your product. Its primary function is customer satisfaction (potential or actual) by which it intends to design the product, pricing, choice of distribution channels and communication techniques more appropriate. The marketing mix are the tools used by the company to implement marketing strategies and achieve its objectives. These tools are also known as the six Ps of marketing. Product: Any product, service, idea, person, place, organization or institution that is offered in a market for purchase, use or consumption and satisfies a need. Product policy includes the study of 4 key elements: The product portfolio Product differentiation UAEMex_C2 ENGLISH C.U. ATLACOMULCO

8. Mark The presentation Price: The exchange value of the product, determined by the utility or satisfaction derived from the purchase and use or consumption of the product. Mix is ​​the element that is fixed over the short term and that the company can adapt quickly to competition, cost ... It is distinguished from other elements of the marketing mix because it is the only one that generates revenue, while other items cost money. To determine the price, the company must take into account: The costs of production, distribution ... The margin desired. Environmental elements: mainly the competition. Marketing strategies adopted. Targets. Place or Distribution: Element mix we use to get a satisfactory product reaches the customer. Four elements form the distribution policy: Distribution channels. The officers involved in the process of moving products from supplier to consumer. Distribution planning. The decision to implement a systematic of how to get products to consumers and the agents involved (wholesalers, retailers). UAEMex_C2 ENGLISH C.U. ATLACOMULCO

9. Physical distribution. Forms of transportation, inventory levels, warehouse, plant locations and agents used. Merchandising. Techniques and activities that take place at the point of sale.Consists of the layout and presentation of the product to the place, as well as advertising and promotion at point of sale. When we speak of place is an English term to describe the place, also in Spanish and handles the physical evidence of the site, for marketing is very important to the customer experience the 5 senses in a retail location such as:-odor -color-light-touch-taste The more senses captures our consumer the greater the degree of enhancement of our company, improving acceptance in top of mind. Sponsor: UAEMex_C2 ENGLISH C.U. ATLACOMULCO

10. The communication aims to spread a message and it has a response from the target audience you target. The main objectives of the communication are: Communicate product features. Communicating the benefits of the product. To remember or to buy the brand / product. Communication is not just advertising. The different instruments that make up the mix of communication are: Advertising. Public relations. Personal selling. Sales promotion. The Direct Marketing. UAEMex_C2 ENGLISH C.U. ATLACOMULCO

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