1) Marketing is defined as a process of creating value for customers and building relationships to capture value from customers in return. It involves understanding customer needs and designing strategies to satisfy those needs better than competitors.
2) The marketing process includes understanding customer needs and marketplace offerings, designing customer-driven strategies involving segmentation and targeting, developing integrated marketing programs using the marketing mix, and building customer relationships.
3) The goal is to deliver superior customer value and satisfaction compared to competitors in order to build profitable long-term relationships.
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
Presentation I created for my Marketing Research class at Kennesaw State. We were required to perform the entire market research process from creating a survey to analyzing the results.
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Henry fayols priciple of management- image pptNajeeb Ahmed
henry fayols 14 principles used in effective slides without words.. just use the image and explain the title.. thus you can avoid the mistakes and more quastions
Marketing Defined:
“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others”
Marketing is about managing profitable customer relationships
Attracting new customers
Retaining and growing current
Understand the marketplace and customer needs and wants
Design a customer-driven marketing strategy
Construct a marketing program that delivers superior value
Build profitable relationships and create customer delight
Capture value from customers to create profits and customer quality
Need
State of felt deprivation
Example: Need food
Wants
The form of needs as shaped by culture and the individual
Example: Want a Big Mac
Demands
Wants which are backed by buying power
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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2. Topic Outline
Define marketing and outline the steps in the
marketing process
Understanding the Marketplace and Customer Needs
Designing a Customer-Driven Marketing Strategy
Preparing an Integrated Marketing Plan and Program
Building Customer Relationships
2
3. WHAT IS MARKETING?
Marketing is a process by which companies create value for
customers and build strong customer relationship to capture
value from customers in return.
From managerial definition:
“The art of selling products”
3
4. What is
Marketed?
• Goods
• Information
• Services
• Ideas
• Events
• Places
• Properties
• Experiences
• Organizations
• Persons
4
5. 5
Understanding the Marketplace
and Customer Needs
Customer needs, wants, and demands
Market offerings
Customer Value and satisfaction
Exchanges and relationships
Markets
Core Concepts
6. 6
• States of deprivation
• Physical—food, clothing, warmth, safety
• Social—belonging and affection
• Individual—knowledge and self-
expression
Needs
• Form that human needs take as they are
shaped by culture and individual
personality
Wants
• Human wants backed by buying powerDemands
Customer Needs, Wants, and Demands
7. 7
Market offerings are some
combination of products, services,
information, or experiences offered to a
market to satisfy a need or want.
Marketing myopia is focusing only on
existing wants and losing sight of
underlying consumer needs
Understanding the Marketplace
and Customer Needs
8. 8
Customer Value and Satisfaction
Expectations
Customers
• Value and
satisfaction
Marketers
• Set the right level of
expectations
• Not too high or low
Understanding the Marketplace
and Customer Needs
9. 9
Exchange is the act of obtaining a
desired object from someone by offering
something in return
Understanding the Marketplace
and Customer Needs
10. 10
Markets are the set of actual and
potential buyers of a product or service
Understanding the Marketplace
and Customer Needs
11. 11
Designing a Customer-Driven
Marketing Strategy
Marketing management is the art and
science of choosing target markets and
building profitable relationships with
them
What customers will we serve?
How can we best serve these customers?
12. 12
Market segmentation refers to dividing
the markets into segments of customers
Target marketing refers to which
segments to go after
Selecting Customers to Serve
Designing a Customer-Driven
Marketing Strategy
13. 13
Selecting Customers to Serve
Designing a Customer-Driven
Marketing Strategy
Demarketing is marketing to reduce
demand temporarily or permanently; the
aim is not to destroy demand but to
reduce or shift it
14. 14
Designing a Customer-Driven
Marketing Strategy
The value proposition is the set of
benefits or values a company promises
to deliver to customers to satisfy their
needs
Choosing a Value Proposition
16. 16
Production concept is the idea that
consumers will favor products that are
available or highly affordable
17. 17
Product concept is the idea that
consumers will favor products that offer
the most quality, performance, and
features. Organizations should
therefore devote its energy to making
continuous product improvements.
18. 18
Selling concept is the idea that
consumers will not buy enough of the
firm’s products unless it undertakes a
large scale selling and promotion effort
19. 19
Marketing concept is the idea that
achieving organizational goals depends
on knowing the needs and wants of the
target markets and delivering the
desired satisfactions better than
competitors do
20. 20
Societal marketing concept is the idea
that a company should make good
marketing decisions by considering
consumers’ wants, the company’s
requirements, consumers’ long-term
interests, and society’s long-run
interests
22. The Four P’s (Marketing Mix)
Product Price Promotion Place
22
23. When marketing their products firms need to create a
successful mix of:
the right product
sold at the right price
in the right place
using the most suitable promotion
23
24. Integrated marketing program is a
comprehensive plan that communicates
and delivers the intended value to chosen
customers.
24
Preparing an Integrated Marketing Plan
and Program
25. 25
Building Customer Relationships
The overall process of building and
maintaining profitable customer
relationships by delivering superior
customer value and satisfaction
Customer Relationship Management
(CRM)
26. 26
Relationship Building Blocks: Customer Value
and Satisfaction
Customer
perceived value
• The difference
between total
customer value
and total
customer cost
Customer
satisfaction
• The extent to
which a product’s
perceived
performance
matches a
buyer’s
expectations
Building Customer Relationships
27. CLASS ACTIVITY
Write on a piece of paper :
List of specification / features of a
smartphone that you own / want to buy.
27