It gives an information about Marketing Management 1) Definition of Marketing Management. 2) Definition of Market. 3) Customer. etc

1. Marketing management refers to management of all activities
related to Market. Traditionally there was no difference between
selling and marketing but modern age is the age of globalization
where consumer play a very Important role and marketing strategies
also have become very important

3. MARKETING

5. CUSTOMER
customer
NEED
WANTS
DEMAND

6. NEED AND
WANTS
CREATING A
MARKET
OFFERING
CUSTOMER
VALUE
EXCHANGE
MECHANISM

7. Objective
of
Marketing
Creation of Demand
Marketing
share
Goodwill
Profitable sales volume
through consumer
satisfaction

9. i) Gathering and analyzing market information
ii) Market planning
iii) Product designing and development
iv) Standardization
v) Packaging and labelling
vi) Branding
vii) Customer support service
viii) Pricing of product
ix) Promotion and selling
x) Transportation
xi) warehouse

10. Brand:- brand is the identification of a product it can be in the form
of name, Logo or design etc.
For e.g. surf, Dettol, Nike etc.
Brand Name:- the part of brand which can be spoken is called brand.
In other word it can be said that it is the verbal part of
brand.
For e.g. Dettol, surf etc.
Brand mark:- the part of brand which can not be spoken but can be
recognized is known as brand market.
For e.g. Maharaja Singh of Air India, Red and Blue ball of Pepsi etc.

11.  The companies always supply the product in packing form for
example, Coke comes in the bottle, Tide in the bag, Biscuits
in wrapper, oil in jar etc.

12. i) Primary Packaging ii) Secondary Packaging iii) Transportation packaging

13. DEFINITION:-
Advertisement can be defined as the “paid form of non – personal
presentation and promotion of idea, goods or service by an identified sponsor.

14. Advertising
Newspaper
Magazine
Television
Radio
Outdoor
Internet