3. Classical Definition
Marketing is the
performance of
business activities
that direct the flow
of goods & services
from the producers
to the consumers
or users.
Modern Definition
Marketing is process
of planning &
executing the
pricing,promotion,
goods,services &
distribution of ideas
that satisfy individual
and organizational
objectives.
5. Risk Taking
Every marketer take the risk while he enter
into a market.A firm can never be sure that
customers will want to buy its products.
Product can also be damaged,stolen or
outdated etc. may also
create risk.
6. Buying:
Buying involve the planning of
Purchases , selection of proper
sources of supply , selection of
goods to be sold or to be
used in business.
7. Selling
The primery objective in marketing is
to sell goods & services at a profit.It is
The process whereby goods & services
finally flow to the consumers
who need them.
8. Branding
Branding is an act of giving a specified Name,
design or symbol to a product From seller or
maker. When brands,Trades are registered they
become trademarks.
9. Packaging
It is putting the goods in tins , bottles,
Boxes,cans or other containers of such
Convenient size as can easily be
Handled by the buyers.
10. Labeling
Labeling provides a brief information
About the product.With help of Labeling
it gives a information about the ingredients
present in a product & how to use of the
product.
11. Storing
With the help of warehousing,storage
Supply can be adjusted with changing
demand in all markets.Storing
provides Time utility to
products.
12. Advertising
It means to pass on an information
About the product and its features to
the prospective customers.It is the non
Personal presentation of ideas,goods
or sevices to the public.
15. Pricing
Price determination is a basic task of
marketing department.It is important
in markerting strategy for
its direct & indirect effect
upon profits.
