Brand Harvest is a brand solutions company. With expertise in strategy, design and communications.

1. is fundamental to branding

2. strategy
consumers
markets
opportunities
business
product

3. media
experience
thinking
expansion
relationships

4. new drives growth

5. we deliver the new

6. bringing together four disciplines.
a shared perspective. a holistic solution.
strategic discipline of
directions design
business
objective
research creative
analysis thinking

7. Brand Harvest - a fresh perspective

9. the team
ram gudipati samir kumar bhagyashree meghna kamath
Principal Strategist Creative Head patwardhan Vice President
Design Director
a student of life with over an eclectic mind with having lived across the
16 years in brand & pursuits across theater, graduate from NID, with globe, she has experienced
communication strategy. cinema, advertising and design thinking ingrained in cultural diversity. with over
worked at leading agencies design. post education at every aspect of her life. 12 years of experience in
- O&M, LOWE & MICA, he has spent over 10 experience of over 14 years hospitality, events and
Rediffusion. clients include years at leading advertising in design across retail, media she has been an
Hutch, HUL, Parle, Taj, agencies like Enterprise product, ceramic, and integral part of business
Franklin-Templeton, ACC, Nexus and LOWE. creativity meuseums. Clients include expansion. an analytical
Airtel and ICICI. is at the heart of everything Future Group, Tata-Trent, mind with the acuman of
he does. Reliance, Seagrams & ICICI understanding business
he is passionate about realities.
photography, biking and trained in various dance
reading forms like Bharat Natyam, a trained reiki practitioner,
Salsa and Jive. also avid reader and an outdoor
passionate about travelling enthusiast.
and environmental studies.

10. some of the clients we
have partnered with

11. Brand Harvest - branding credentials

12. showcased work - branding
re-branding a leading real estate company - Rohan Lifescapes
positioning strategy, visual identity and brand design - Ensemble
3600 integrated brand solutions for Saint Gobain Gyproc
positioning strategy and brand design - SSL - Kalpataru Group Company
environmental graphics for a leading IT company - Patni Computers

13. the process - branding
discovery
business brand brand brand brand category consumer societal competitive
opportunities
objectives values differentiator benefits discriminator analysis insights trends analysis
articulation
strategy positioning architecture brand idea creative strategy design strategy
expression
visual identity print design environmental design packaging signage system interactive design communication
implementation

14. a unique visual language in a cluttered category
Lifescapes
category: real estate scope: corporate identity | brand positioning | environmental graphics | design

16. Old Identity
New Visual Identity
3x
4x
x
15x

18. infusing optimism in an evolving organisation
Patni Computers
category: IT scope: internal branding | environmental graphics

22. A dynamic visual identity in a commoditised category
ensemble
category: interiors scope: corporate identity | brand positioning | environmental graphics | design

25. changing the face of construction
Gyproc
category: construction scope: integrated brand solutions

26. Gyproc | Duraline Gyproc | Fireline
Product Headline Product Headline
Gyproc | Moisture Resistant Gyproc | Ceiling Panel
Product Headline Product Headline

28. creating a platform for agri-logistics
SSL
category: agricultural logistics scope: coporate identity | brand positioning

29. Aditya Bafna | Executive Director Shree Shubham Logistics Ltd
aditya.bafna@ssll.in Corporate Office: 81, Kalpataru Synergy,
Opp. Grand Hyatt, Santacruz (E),
Mumbai 400 055. India.
Tel +91 22 3064 5000.
Fax +91 22 3064 4701 www.ssll.in
Group Company
Registered Office: Plot No. A-1 & A-2,
G.I.D.C. Electronic Estate, Sector -25,
Gandhinagar-382 044, Gujarat. India
Tel +91 79 2321 4000
Regional Office: C/o Kalpataru Theatres Pvt. Ltd.,
E-4, Shastri Nagar, Jodhpur 342003, Rajasthan. India
Tel +91 291 277 1212. Fax +91 291 277 1744
Shree Shubham Logistics Ltd
Registered Office: Plot No. A-1 & A-2, G.I.D.C. Electronic Estate, Sector -25, Gandhinagar-382 044, Gujarat. India Tel +91 79 2321 4000
Regional Office: C/o Kalpataru Theatres Pvt. Ltd., E-4, Shastri Nagar, Jodhpur 342003, Rajasthan. India Tel +91 291 277 1212. Fax +91 291 277 1744
Group Company
Shree Shubham Logistics Ltd
Corporate Office: 81, Kalpataru Synergy,
Opp. Grand Hyatt, Santacruz (E),
Mumbai 400 055. India.
Tel +91 22 3064 5000.
Fax +91 22 3064 4701. www.ssll.in
Group Company

32. Brand Harvest - retail credentials

33. showcased work - retail
visual representation of affordable style - Ruh
plan-o-grams for visual impact through merchandise display
Future Group – All, Westside in-store brand - 2f4u
ease in locating a category and in-store movement
Star Bazaar & Westside
bringing colour, life and mood to a store
Pantaloons, Westside, A. Jaffe
capturing the essence of a ‘mela’ in a mall - Treasure

34. the process - retail
discovery
consumer trends needs markets products ethnographic your brand
insights research
articulation
strategy- experience
creative & design design
expression
visual language plan-o-grams store fixtures graphics vm display signage
implementation

35. brand name, identity and imagery

36. 2 fast 4 you- brand logo, applications and store graphics

37. Store & merchandise layout with plan-o-grams

38. before
after

39. Star Bazaar- departmental colour coding, imagery, graphics and signage

40. Westside- main category, sub category signage, new arrivals, offers, best value Westside- summer safari

41. Westside- summer safari

42. Westside- christmas

43. Westside- hyderabad store launch

44. Pantaloons- lemon mirchi campaign

45. A. Jaffe- store design, vm and windows

48. Brand Harvest - digital credentials

49. the process - digital
Interaction
Initial Assessment Defining Site Conceptualisation
client input of needs objectives referencing
Alfa
Wireframe Content Creating Client
creation client Feedback
composites
Beta
Incorporating website Testing and Compatibility Client
content & Coding resolving testing feedback
graphics in webpage errors on proxy
design templates website
Launch
Checking Initiating Launch Site
SEO SEO process
compatibility

58. Brand Harvest
a brand solutions company

59. thank you
contact:
Meghna Kamath - Vice President
e: meghna@brandharvest.net
m: +91 98202 20086