3 Principles of Digital Marketing


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This short presentation introduces you to the 3 Principles of Digital Marketing. Brought to you by SimplyDigitalMarketing.com

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3 Principles of Digital Marketing

  1. 1. The 3 Principles of DIGITAL MARKETING<br />Created by SimplyDigitalMarketing.com<br />
  2. 2. What are the3 PRINCIPLES?<br />- Be Found<br />- Be Clear<br />- Be Memorable<br />
  3. 3. About the3 PRINCIPLES<br />Target audience at the core<br />This diagram shows the continual reviewing loop of our principles, which all revolve around the most important thing; your target audience. Understanding your audience and markets is fundamental to business success, without this understanding you won’t be able to engage with them, and this will only end up one way! That is why they take centre stage.<br />
  4. 4. About the3 PRINCIPLES<br />Flexible principles<br />Not 1 of the 3 principles is more important than the others, nor is there any particular order. In fact that’s the beauty of them, as your target audiences and markets evolve, you can adjust your principle’s strategies accordingly, giving you maximum flexibility and a proactive platform to achieve your objectives. <br />
  5. 5. Principle 1BE FOUND<br />An Overview<br />You can have the best product and most exciting marketing campaign, but unless your target market know you exist your business won’t grow! The good news is that Digital Marketing is delivered through the most readily available and accessible resources; the Internet, TV, Radio and all other things digital; there is always someone surfing, watching or listening.<br />What’s Included? <br /><ul><li> Search Engine Marketing (SEM)
  6. 6. Video Search Engine Optimisation (VSEO)
  7. 7. Social Media Optimisation (SMO)
  8. 8. Blogs & Forums
  9. 9. Display Advertising
  10. 10. Radio Advertising
  11. 11. TV Advertising </li></li></ul><li>Principle 2BE CLEAR<br />An Overview<br />So you have been found by your target market, but why should they spend their money with you? In the same way that you will instantly make a judgment about a person when you first meet them, prospects are doing the same about your offering. They are looking to quickly understand how your offerings will help them; they will get frustrated and move on if they can’t see the benefits straight away. <br />What’s Included? <br /><ul><li> Messaging
  12. 12. Collateral
  13. 13. Website Optimisation</li></li></ul><li>Principle 3BE MEMORABLE<br />An Overview<br />This has 2 main angles. If you are targeting fast moving consumer goods (FMCG’s), for example ready meals, you will need to be memorable so that you get the high volume of repeat business you need. If however you are delivering consumer durables, for example laptops, the buying cycle may be longer and you will need to stick in their minds until they are in a position to buy; then you must be memorable so that they trust your brand and you get repeat business and referrals.<br />What’s Included? <br /><ul><li> Brand
  14. 14. eMedia
  15. 15. Nurturing</li></li></ul><li>About the3 PRINCIPLES<br />A final word<br />In practice there are cross over’s between the subjects, for example, Social Media would come up in all three principles, but it primarily sits in ‘be found’. So use these 3 core principles with flexibility, to form a strong foundation for your understanding of Digital Marketing and how to succeed in it.<br />
  16. 16. About US<br />Who we are, what we do?<br />WHO WE ARE Passionate Digital Marketers with years of academic and business experience. WHAT WE DO We are a leading Digital Marketing resource, inspired by simplicity and dedicated to keeping you up to date with SEM, VSEO, Social Media, E-Media and Display Advertising and lots more! Our site is packed full of free, useful stuff, for academics and professionals so please pay us a visit at:<br />www.simplydigitalmarketing.com<br />