consumer                     digital 5 tips to get your startup marketingheading in the right direction (with some        ...
About MeActivityNet  ‘99-01                  ‘12-present  ‘04-’06                    ‘10-’12                ‘06-’08
What I’ve LearnedActivityNet   Don’t be too early              Be methodical and persistent              Pivot towards the...
About RedMart         Launched Nov ‘11         Grown 16/17 months         Jan ‘13: $3M ann. rev         Raised $4M raised ...
The Challenge of Startup MarketingLearn as quickly and cheaply as possible about:your customers, what they like and don’t ...
Tip #1 – observe your customers
Tip #1 – observe your customers
Tip #2 – listen to your customers
Tip #2 – listen to your customers
Tip #3 – use the right marketing channels           Good!Results                                    Bad!                  ...
Tip #3 – use the right marketing channelsChannel           Low Cost to     Easy to     Highly    Easy to Scale            ...
Tip #4 – start tracking lifetime value now                                                                                ...
Tip #4 – start tracking lifetime value now
Tip #5 – Know what growth is “just right”     Investors unhappy                 Customers unhappy                         ...
Tip #5 – Know what growth is “just                    right”max                                                       Face...
THANKS!Use code “NICE2MEETU” and get $5 off at RedMart!
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What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective

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Keynote by Todd Kurie, VP Marketing of RedMart

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What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective

  1. 1. consumer digital 5 tips to get your startup marketingheading in the right direction (with some general startup advice) Todd Kurie VP Marketing RedMart
  2. 2. About MeActivityNet ‘99-01 ‘12-present ‘04-’06 ‘10-’12 ‘06-’08
  3. 3. What I’ve LearnedActivityNet Don’t be too early Be methodical and persistent Pivot towards the money Focus! Grow when you are ready to
  4. 4. About RedMart Launched Nov ‘11 Grown 16/17 months Jan ‘13: $3M ann. rev Raised $4M raised to date
  5. 5. The Challenge of Startup MarketingLearn as quickly and cheaply as possible about:your customers, what they like and don’t like aboutyour service, the most effective ways to reachthem, and the costas fast as possible the Grow of acquiring them andlifetime revenue you will likely generate, and THENgrow as fast as it makes sense
  6. 6. Tip #1 – observe your customers
  7. 7. Tip #1 – observe your customers
  8. 8. Tip #2 – listen to your customers
  9. 9. Tip #2 – listen to your customers
  10. 10. Tip #3 – use the right marketing channels Good!Results Bad! Effort
  11. 11. Tip #3 – use the right marketing channelsChannel Low Cost to Easy to Highly Easy to Scale Test Implement TrackableGoogleAdwordsFacebook CPC/Promo PostsDisplaynetworksPrintOut of HomeStuff your CEOwants you to do
  12. 12. Tip #4 – start tracking lifetime value now +$ --------------------------------------------Cost Per Account--------------------------------------------$ -$ Time
  13. 13. Tip #4 – start tracking lifetime value now
  14. 14. Tip #5 – Know what growth is “just right” Investors unhappy Customers unhappy Just right!
  15. 15. Tip #5 – Know what growth is “just right”max Facebook Post Facebook CPC Adwordsmin Customer EDMs Organic
  16. 16. THANKS!Use code “NICE2MEETU” and get $5 off at RedMart!

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