The document summarizes the biscuit and cookie market in Bangladesh. It finds that the market is growing at an average of 13% annually and is valued at approximately 7,000 crore BDT. The market is dominated by national giants like Olympic, Haque, and Reedisha, which control over 50% of the branded market. Urban and rural consumption is driving food industry growth in Bangladesh. The biscuit market is segmented into regular, family, and tikki packs, which have different popular products and regional strongholds across the country. Overall, the biscuit industry remains an emerging sector in Bangladesh.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
A Project Report on Industrial Visit to Parle-G & MonginisDev Dharaiya
IMBA Sem-II, Faculty of Management, GLS University, Ahmedabad, Gujarat.
This is a Project Report on Industrial Visit to Lao More Biscuits Pvt. Ltd. and Monginis Pvt. Ltd., Ahmedabad.
Hope you find it useful !
March 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Food and Beverage Industry
COMPANY ANALYSIS : Britannia Industries Ltd
BRAND ANALYSIS : Fevicol
Event Report: CONFLUENCE '15
Concept of the month
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - Industry...Resurgent India
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - Industry Opportunities & Issues - Part - 7
Rising consumption levels in rural markets is expected to drive demand for FMCG products- The Indian market has a huge untapped rural market that is continuously offering opportunities for growth in the FMCG sector. Rising income levels and efforts by marketers to tap the consumer base at the bottom of the pyramid are paying off to create opportunities in rural India.
India FMCG Sector Report May 2014
For leading industry jobs, please visit http://iimjobs.com
India is likely to be the world's largest consumer market by 2030, according to a report by global consultancy Deloitte. The country’s retail market is projected to touch US$ 1.3 trillion by 2020, as per Mr KV Thomas, India’s Consumer Affairs Minister. With the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for companies (international and domestic) in the retail and fast-moving consumer goods (FMCG) segment.
The Indian consumer sector can be broadly categorised into urban and rural markets. The bourgeoning sector is attracting global marketers like never before. The pace at which India’s consumer market is changing can be put down to dramatic shifts in consumer behaviour, increasing urbanisation, presence of a strong service sector, changing lifestyle, and most significantly, the expanding retail segment.
Businesses that can cater to the requirements of India's ambitious middle class, keep prices reasonable, build brand loyalty in new consumers, and adapt to a rapidly changing environment will find tremendous rewards in India’s potential-filled consumer market.
India’s urban population has contributed majorly to the growth of the online market in the country. Around 30–40 per cent of the total retail in India’s top 75 cities is expected to be carried out online in the next 7–10 years, said Mr Arvind Singhal, Chairman and Founder, Technopak Advisors. Amazon, the world’s biggest internet retail company, has seen potential in the Indian market. In June 2013, India became only the tenth market where Amazon has established a country-specific retail website.
Italian high-end accessories brand Furla plans to expand its presence in the Indian market, with the government clearing the company’s joint venture with Gurgaon-based Genesis Luxury Fashion. The alliance is expected to invest about Rs 13 crore (US$ 2.08 million) in the first four years to open stores.
The Cabinet Committee on Economic Affairs (CCEA) has given the go-ahead to Swedish furniture retailer IKEA's application to enter the Indian industry and establish a single brand retail venture in the country. The projected Rs 10,500 crore (US$ 1.68 billion) FDI would be the largest investment by a foreign brand in the Indian retail sector
This India FMCG Sector Report May 2014 also gives details on:
fmcg industry in india
fmcg industry india latest report
india
india fmcg report
india fmcg report 2013
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
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More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Roti Bank Delhi: Nourishing Lives, One Meal at a Time
Market study of Biscuit industry in Bangladesh
1. Logo here
Biscuit & Cookies
Over view on
Market Structure in Bangladesh
1 8 A u g u s t , 2 0 1 9
2. Average FMCG growth in last
five years is 18%.
Growth in Food industry is 21%
FMCG Sector in Bangladesh
3. Factors Accelerating the Growth of
FMCG Sector of Bangladesh
Urban Population of the Country
In the end of 2017, the urban population of the country stood
at 58.75 million which represents 35.70% of the total
population.
• According to Bangladesh Bureau of Statistics (BBS),
the urban population of the country will be 85.95 million within
2030 and 111.88 mn within 2040.
3
4. Factors Accelerating the Growth of
FMCG Sector of Bangladesh
Middle Class Income Category
• According to Boston Consulting Group, 2 million Bangladeshi are
joining the rank of middle and affluent class (MAC) a year.
• According to Bangladesh Development Studies (BDS), 20% of the
total population in Bangladesh belongs to the middle class income
category compared with 24.1% in India.
• Researchers believe that 25% of the total population will belong
to middle class income category within 2025 and 33% will belong
within 2030.
4
5. Food Inflation is the highest in Bangladesh 7.13% in
2018-2019.
Consumption in Rural and Urban areas is considered
as one of the major drivers of the growth of the Food
industry.
Bangladesh is the Emerging for Food industry
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Food and
Beverage
Cloth &
Footwear
Housing &
Rent
Fuel & Lighting Household
Effect
Others
Rural Market
2000 2005 2010 2015 2020
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Food and
Beverage
Cloth &
Footwear
Housing & Rent Fuel & Lighting Household Effect Others
Urban Market
2000 2005 2010 2015 2020
Source: EBLSL Research Publication June 2018 -FMCG Industry Review of Bangladesh
6. Biscuit & Bakery –
Industry Structure in Bangladesh
T y p e , M a r k e t S i z e , M a j o r P l a y e r s , S K U ,
P l a c e m e n t
7. The Biscuit and Cookies industry can be classified to -
Three Kinds
i) National Giants
ii) Local Rulers and
iii) Urban Classics
Three Types
i) Branded
ii) Non Branded / Bakery
iii) Imported
Three Categories
i) Tikki – 2-5tk worth
ii) Regular – 10-25tk worth
iii) Family pack – 30-120tk worth
8. 8
Market Size Apprx. 7000 Crore BDT
Type Branded Non branded Imported
Share 50% 45% 5%
No. Company 30+ Estm: 5000+ Estm: 30+
Growth
Prediction
Apprx-10% Apprx-15% Apprx-10%
With Average 13% Growth rate and
potentiality of conversion of non-
brand to brand
The Biscuit Industry is Emerging
for Bangladesh
Source: EBLSL Research Publication June 2018 -FMCG Industry Review of Bangladesh
9. Category Wise Market Contribution
9
Tikki
12%
Regular 53%
Family
Pack 35%
Channel:
Grocery & General Store,
Modern Trade, Bakery
Flavor:
Glucose, Milk, Orange,
Cream layers, Nuts
Retail Universe:
5.5lac+
Channel:
Tong and Tea Store
Flavor:
Glucose, Milk, Fruit flavors
Retail Universe:
7.5lac+
Channel:
Tong and Tea Store, General
Store, Bakery, Modern Trade.
Flavor:
Glucose, Milk, Orange, Nuts
Retail Universe:
13 lac+
11. “
11
Olympic
Haque
Reedisha
Danish
Nabisco
Goldmark
CBL Manchee
Dekko
Globe
Romania
Kishwan
Iffad
Starline
Sun vally
Market
Players
• Big Volume
• Widely Known
• Big Channel
• 5-15cr monthly Sales
• Moderately Known
• Strong
• Less than 5cr monthly Sales
• Rising in market
• Comparable for New Entrant
12. Market Size Apprx. 7000 Crore BDT
12
Source: EBLSL Research Publication June 2018 -FMCG Industry Review of Bangladesh
Company
Name
Market Share
Monthly
Business in Cr.
Olympic 40.1% 117
Haque 7.9% 23
Reedisha 8.6% 25
Danish 6.2% 18
Romania 2.7% 8
Globe 3.1% 9
Others 31.5% 92
Total 100.0% 292
Market Share
Olympic Haque Reedisha Danish Romania Globe Others
13. Company Wise Market Size for Biscuit
12
Company
Name
Year Of
Establish
Monthly
Business in
Cr.
Hit SKU
Total
Number
Of SKU
Olympic 1997 117 Energy Plus/ Milk Plus/ Tip/ Nutty 67
Haque 1957 23 Mr.Cookies/ Mr. Energy /Milk/Digestive 78
Reedisha 2014 25 Choco Fun/ Creamfun/ Rusk 42
Danish 2004 13 Florida orange/ Glucose 18
Romania 2004 8 Lexus/ Munchee/ Milk 62
Globe 9 Tiffin/Sweet Toast 17
Tikki
Company Name
Number
Of SKU
Share On Total
Business
Strong
Foothold
Olympic 5 5% North/South
Haque 8 12% North
Reedisha 7 40% All BD
Danish 6 25% North/Shyllet
Romania 12 27% North
Globe 2 4% Dhk/Cht/Shy
Regular
Company Name
Number Of
SKU
Share On
Total Business
Strong
Foothold
Olympic 23 45% All BD
Haque 60 39% All BD
Reedisha 10 40% All BD
Danish 12 40% All BD
Romania 21 52% All BD
Globe 10 53% Dhk
Family Pack
Company Name
Number Of
SKU
Share On Total
Business
Strong Foothold
Olympic 27 50% Cht/Nokh/Mlvbazar
Haque 62 49% Cht/Nokh/Mlvbazar
Reedisha 7 20% Cht/Nokh/Mlvbazar
Danish 9 35% Cht/Nokh/Mlvbazar
Romania 29 23% Cht/Nokh/Mlvbazar
Globe 5 23% Cht/Nokh/Com