The document discusses market segmentation strategies, including product variety, multi-segment marketing, and concentrated marketing. It highlights various programs for different market segments and offers business diagrams for personal use. Additionally, it provides links for further information and a membership offer.

1. Market Segmentation Strategies http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary a) Product variety: no segmentation Need Analysis Program A Program B Program C Program for Segment B Program for Segment A Program for Segment B Need Analysis Need Analysis Program for Segment C MARKET FIRM FIRM FIRM c) Multi-segment marketing b) Concentrated marketing Segment B Segment C Segment A Segment C Segment B Segment A

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