Market Segmentation Strategies http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary a) Product variety: no segmentation Need Analysis Program A Program B Program C Program for Segment B Program for Segment A Program for Segment B Need Analysis Need Analysis Program for Segment C MARKET FIRM FIRM FIRM c) Multi-segment marketing b) Concentrated marketing Segment B Segment C Segment A Segment C Segment B Segment A
Drawpacks Business Diagrams Drawpack.com   offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us:  [email_address] Please find our membership offer on http:// www.drawpack.com

Market segementation strategies

  • 1.
    Market Segmentation Strategieshttp://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary a) Product variety: no segmentation Need Analysis Program A Program B Program C Program for Segment B Program for Segment A Program for Segment B Need Analysis Need Analysis Program for Segment C MARKET FIRM FIRM FIRM c) Multi-segment marketing b) Concentrated marketing Segment B Segment C Segment A Segment C Segment B Segment A
  • 2.
    Drawpacks Business DiagramsDrawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  • #2 Source: MoT, Marketing and Sales, Cestre, 2001