This document outlines a 6-step marketing plan process that includes: 1) analyzing the situation through a SWOT analysis, 2) setting objectives, 3) developing a strategy, 4) allocating a budget across promotion, price, distribution and product, 5) creating an action plan with forecasts, and 6) establishing controls to monitor performance and make corrections.

1. The 6 – Step Marketing Plan http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary 1 2 3 budget allocation: product promotion price distribution 4 5 6 Action plan Forecasts Control quantify: costs sales profits market share organization structure measurement tools check frequency => Corrective actions firm market industry competition environment Situation (SWOT) Objectives Strategy sales market share market expansion leadership satisfaction segment – target price / quality product positioning differentiation diversification Marketing Plan

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