This document discusses a SWOT analysis and provides examples of internal and external factors that should be considered. It lists strengths, weaknesses, opportunities, and threats in four categories: finance/business, technology, socio-political, and reactivity/flexibility. Examples included firm margins, economies of scale, barriers to entry, production capacity, expertise, patents, social trends, laws and regulations, and adaptability to change. The document also provides information about Drawpack.com, a site offering free business diagrams and templates to help with strategic analysis.