Xiameter faces new challengers offering point of difference like online services and no minimum order limits. While Xiameter is a market leader, it is limited in products offered and technical services provided. To address weaknesses and threats, the document recommends Xiameter implement basic online services and defensive strategies like maintaining lower prices and leveraging Dow Corning's goodwill, while keeping core strategy the same.
The largest retail value chain of India- Subhiksha, failed. This case analyses some of the reasons for the same.
Largest retail value chain in India with 1600 outlets started in 1997 .
From 150 stores in Sept 2006 all of which were in Tamil Nadu the company grew rapidly to over 1600 stores by Sept 2008 across the country.
The company’s investors included Wipro’s Azim Premji and ICICI Prudential Mutual fund apart from the ESOP Trust.
Started with $8-10000. Turnover in 2008 was $451 million.
Expansion Timeline:
In March 1997 opening of the first retail store in Chennai, with $ 1 million initial investment.
March 99‐ 14 stores in Chennai.
June 2000‐ 50 stores in Chennai, ICICI ventures joins Subhiksha.
June 2002‐ 120 stores in whole of Tamil Nadu.
June 2006‐ 420 stores in other big states in India namely Gujarat, Delhi, Mumbai, Andhra Pradesh and Karnataka.
Feb 2007‐500 stores across country
Dec 2007‐ 1000 stores across India
October 2008‐ 1600 stores across India
RAPID EXPANSION VIA DEBT CAPITAL.
Reasons for the failure:
Expanding the number of stores rapidly without sufficient funds in hand.
Expansion of Stores without adequate system control and IT Support.
Government Intervention.
Lack of strong HR policy and Staff.
Strong Competition.
Over confidence and Aggressiveness.
Learning Outcomes:
Never be too aggressive with your expansion and growth plans unless you have enough finances.
Know your competitors inside out.
Understand your Strengths and Weaknesses and use them efficiently to gain and learn.
Debt Capital though profitable, is the most risky source of finance.
Thank You.
This document provides an overview of market-driven strategy and its key components. It discusses how becoming market-oriented, determining distinctive capabilities, matching customer value requirements to capabilities, and achieving superior performance are characteristics of a market-driven strategy. It also outlines the steps in developing corporate strategy, including defining the corporate mission, establishing strategic business units, assigning resources, and planning for new or terminating older businesses. Finally, it discusses the challenges of implementing market-driven strategy in today's globalized and technologically advanced business environment.
The marketing mix, also known as the four P's, refers to product, price, place, and promotion - the key elements of a company's marketing strategy. Each element is interrelated and should work together to achieve the desired marketing objectives. An effective marketing mix meets customer needs, balances the four elements consistently, and creates a competitive advantage through a strategic blend of these factors tailored to the specific product and target market.
This document analyzes pricing strategies for Virgin Mobile's entry into the US wireless market. It identifies Virgin's target segment as teens and young adults aged 15-29. Three pricing options are considered: 1) matching competitors' prices, 2) pricing below competitors, and 3) a new prepaid plan without contracts. Option 3 is chosen, with calculations showing Virgin needs to charge 10-25 cents per minute to achieve profitability. Virgin ultimately launched a prepaid plan with no contracts, hidden fees or peak/off-peak pricing, charging 25 cents for the first 10 minutes and 10 cents per minute after, allowing unused minutes to roll over for 3 months.
TruEarth is considering expanding into the $53 billion whole grain refrigerated pizza market but has concerns about viability given health concerns and competition. They conducted market research including 300 mall intercepts and an in-home product test of their basic pizza concept. The research found the concept had purchase intent but identified needed improvements like pricing and crust preferences. Sales volume is estimated at $15 million, above the $12 million needed, so the conclusion is TruEarth should launch the product after addressing identified issues.
Strategy for Spotify to respond to Apple Music - CourseraMahdi Sabamehr
This is the Capstone Project for Strategic Management and Innovation Specialization, conducted by Copenhagen Business School on coursera.org
In this project, I have briefed a strategic plan and implementation for Spotify to respond to Apple Music
- The law of demand states that as price increases, quantity demanded decreases, assuming other factors stay constant.
- Elasticity measures responsiveness of quantity to determinants like price. Price elasticity of demand measures responsiveness of quantity to price changes.
- Using a midpoint method and demand schedule, price elasticity is calculated between two prices. At a price increase from $8 to $10 with income of $10,000, elasticity is unitary. With income of $12,000 it is inelastic.
- Income elasticity is calculated between two income levels at given prices. At a price of $12 and income increase from $10,000 to $12,000, elasticity is positive indicating
Xiameter faces new challengers offering point of difference like online services and no minimum order limits. While Xiameter is a market leader, it is limited in products offered and technical services provided. To address weaknesses and threats, the document recommends Xiameter implement basic online services and defensive strategies like maintaining lower prices and leveraging Dow Corning's goodwill, while keeping core strategy the same.
The largest retail value chain of India- Subhiksha, failed. This case analyses some of the reasons for the same.
Largest retail value chain in India with 1600 outlets started in 1997 .
From 150 stores in Sept 2006 all of which were in Tamil Nadu the company grew rapidly to over 1600 stores by Sept 2008 across the country.
The company’s investors included Wipro’s Azim Premji and ICICI Prudential Mutual fund apart from the ESOP Trust.
Started with $8-10000. Turnover in 2008 was $451 million.
Expansion Timeline:
In March 1997 opening of the first retail store in Chennai, with $ 1 million initial investment.
March 99‐ 14 stores in Chennai.
June 2000‐ 50 stores in Chennai, ICICI ventures joins Subhiksha.
June 2002‐ 120 stores in whole of Tamil Nadu.
June 2006‐ 420 stores in other big states in India namely Gujarat, Delhi, Mumbai, Andhra Pradesh and Karnataka.
Feb 2007‐500 stores across country
Dec 2007‐ 1000 stores across India
October 2008‐ 1600 stores across India
RAPID EXPANSION VIA DEBT CAPITAL.
Reasons for the failure:
Expanding the number of stores rapidly without sufficient funds in hand.
Expansion of Stores without adequate system control and IT Support.
Government Intervention.
Lack of strong HR policy and Staff.
Strong Competition.
Over confidence and Aggressiveness.
Learning Outcomes:
Never be too aggressive with your expansion and growth plans unless you have enough finances.
Know your competitors inside out.
Understand your Strengths and Weaknesses and use them efficiently to gain and learn.
Debt Capital though profitable, is the most risky source of finance.
Thank You.
This document provides an overview of market-driven strategy and its key components. It discusses how becoming market-oriented, determining distinctive capabilities, matching customer value requirements to capabilities, and achieving superior performance are characteristics of a market-driven strategy. It also outlines the steps in developing corporate strategy, including defining the corporate mission, establishing strategic business units, assigning resources, and planning for new or terminating older businesses. Finally, it discusses the challenges of implementing market-driven strategy in today's globalized and technologically advanced business environment.
The marketing mix, also known as the four P's, refers to product, price, place, and promotion - the key elements of a company's marketing strategy. Each element is interrelated and should work together to achieve the desired marketing objectives. An effective marketing mix meets customer needs, balances the four elements consistently, and creates a competitive advantage through a strategic blend of these factors tailored to the specific product and target market.
This document analyzes pricing strategies for Virgin Mobile's entry into the US wireless market. It identifies Virgin's target segment as teens and young adults aged 15-29. Three pricing options are considered: 1) matching competitors' prices, 2) pricing below competitors, and 3) a new prepaid plan without contracts. Option 3 is chosen, with calculations showing Virgin needs to charge 10-25 cents per minute to achieve profitability. Virgin ultimately launched a prepaid plan with no contracts, hidden fees or peak/off-peak pricing, charging 25 cents for the first 10 minutes and 10 cents per minute after, allowing unused minutes to roll over for 3 months.
TruEarth is considering expanding into the $53 billion whole grain refrigerated pizza market but has concerns about viability given health concerns and competition. They conducted market research including 300 mall intercepts and an in-home product test of their basic pizza concept. The research found the concept had purchase intent but identified needed improvements like pricing and crust preferences. Sales volume is estimated at $15 million, above the $12 million needed, so the conclusion is TruEarth should launch the product after addressing identified issues.
Strategy for Spotify to respond to Apple Music - CourseraMahdi Sabamehr
This is the Capstone Project for Strategic Management and Innovation Specialization, conducted by Copenhagen Business School on coursera.org
In this project, I have briefed a strategic plan and implementation for Spotify to respond to Apple Music
- The law of demand states that as price increases, quantity demanded decreases, assuming other factors stay constant.
- Elasticity measures responsiveness of quantity to determinants like price. Price elasticity of demand measures responsiveness of quantity to price changes.
- Using a midpoint method and demand schedule, price elasticity is calculated between two prices. At a price increase from $8 to $10 with income of $10,000, elasticity is unitary. With income of $12,000 it is inelastic.
- Income elasticity is calculated between two income levels at given prices. At a price of $12 and income increase from $10,000 to $12,000, elasticity is positive indicating
Financial Corporation wants to acquire Great Western and estimates its enterprise value at $104 million. Great Western has $15 million in long-term debt and $3 million in excess cash. It also has unused licenses worth $4 million but faces $2.5 million in potential litigation costs. With 2 million shares outstanding, the implied takeover price per share is $45 million divided by 2 million shares, or $22.50 per share.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIARohit Digra
This document analyzes Porter's five forces model for the cement industry in India. It finds:
1) High barriers to entry due to capital costs, location requirements near limestone deposits, and competition.
2) Low buyer power as bulk buyers like construction firms have little influence over cement companies.
3) Moderate supplier power as raw materials are crucial but regulated by the government.
4) High competitive rivalry between cement companies fighting for market share through price wars.
5) Low threat of substitutes as no effective replacement exists for cement in construction.
Pidilite Industries is an Indian chemical company that manufactures and markets adhesives, sealants and construction chemicals. Its main brands include Fevicol, Fevistik, Roff and Dr. Fixit. Fevicol is Pidilite's flagship brand and accounts for nearly 50% of the company's revenue. Pidilite has a strong presence in India and also operates internationally. The company has grown steadily due to its focus on quality products and strong brand recognition. Going forward, Pidilite aims to expand its branded products business through acquisitions and relaunching existing brands.
This chapter discusses sustaining reseller partnerships by aligning mutual interests and resources between suppliers and resellers. It addresses strengthening partnerships in stable markets through commitments, training, and coordination. It also covers responding adaptively to incremental changes by adjusting commitments and channels. Finally, it discusses transforming channels during disruptive changes by creating multi-channels, handling relationship transfers, and terminating partnerships appropriately.
Business refers to activities involved in the sale of goods and services for profit. It includes all commercial activities aimed at supplying products or services to consumers for monetary gain. The main goal of business is to earn profit by selling products or services that satisfy customer needs and wants.
Atlantic Computers: A Bundle of Pricing OptionsJasmineDennis
The document discusses four pricing strategies for Atlantic Computers' new "Atlantic Bundle" product, which consists of their new Tronn server and PESA software. The strategies are: 1) status-quo pricing, 2) competition-based pricing, 3) cost-plus pricing, and 4) value-in-use pricing. After reviewing the strategies and conducting a break-even analysis, it is recommended to use value-in-use pricing of $4,200 per bundle. This captures the savings customers realize and has one of the lowest break-even points. Recommendations are also provided for training Atlantic's sales force to sell based on the bundle's value and savings. Potential reactions from main competitor Zink
Kanpur Confectionaries Private Limited (KCPL) is a biscuit manufacturing company that was once successful but is now struggling with increased competition and underproduction. It is considering various options to return to profitability, including accepting a contract manufacturing offer from a competitor or focusing on supplying canteens. The best option is determined to be focusing on canteens as it satisfies the company's objectives of eliminating losses, maintaining brand identity, and adhering to family principles, while also providing opportunity for growth. An action plan is outlined to target premier institutes and increase KCPL's low market share of canteen demand.
This document provides an overview of the Indian IT industry and Tata Consultancy Services (TCS). It discusses the external factors impacting the Indian IT industry through a PESTLE analysis and Porter's Five Forces model. It also analyzes the strengths, weaknesses, opportunities, and threats for the overall IT/ITES industry in India and conducts an internal analysis of TCS, including its resources, capabilities, and strategy. The document aims to provide recommendations to help TCS maintain its leadership position in the growing Indian IT industry.
Porter's Five Forces Model - Analysing Competitontutor2u
Porter's Five Forces model is a popular analytical framework for assessing the nature of competition in a market. This presentation provides an overview of the model.
Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in emerging markets and building long term value in industrial coatings through global partnerships. It intends to provide paints according to market demand and ensure desired levels of quality customer service. Titanium dioxide and petroleum-based raw materials constitute 30-50% of Asian Paints' total manufacturing costs. Asian Paints has efficient supply chain, inventory, and logistics management practices that help reduce costs and increase profit margins relative to competitors. It utilizes information technology systems like SAP and I2 to integrate its supply chain and improve customer satisfaction.
The document discusses Porter's five forces model as it applies to the apparel industry. It analyzes the competitive intensity and profitability of the industry by looking at the barriers to entry, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The summary is:
[1] The apparel industry has high barriers to entry due to economies of scale, significant capital requirements, and intense competition from established brands.
[2] Suppliers have bargaining power when materials are unique or undifferentiated, while buyers wield power in bulk purchases or when many supplier options exist.
[3] Substitute brands pose a threat if switching costs are low based on quality or status.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Zurin Industries is a Switzerland-based company that sells industrial products globally. It focuses on air compressors and industrial components, selling to industries like aerospace, automotive, and transportation. Zurin relies heavily on suppliers for engineering skills and new product development. It faces a major issue where its primary steel supplier Ericsson dramatically increased steel prices without warning. Zurin risks production delays if it cannot find a new supplier quickly. It is considering negotiating with Ericsson for a more gradual price increase or partnering with another supplier like Gordier to increase their production capacity.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
Manzana Insurance's Fruitvale branch is experiencing declining profits due to high turnaround times, uneven workload distribution, rising late renewals, increased renewal losses, inconsistent departmental priorities, and outdated completion time standards. This has allowed competitor Golden Gate to capture more market share by announcing a one-day turnaround time. Recommendations include revising how turnaround time is calculated using mean times rather than outdated standards, balancing workloads, prioritizing renewals, standardizing departmental processes, and potentially automating parts of the underwriting process.
The fitness industry in the Philippines is still growing due to stress and unhealthy lifestyles leading to health issues like obesity and diabetes. There are several trends in the industry for 2010 including an aging population seeking fitness programs, a rise in childhood obesity, increased social networking and home fitness, and more educated fitness professionals. A comparative study found that purchasing home gym equipment may be cheaper than gym memberships in the long run, though group classes are motivating. Based on this, Slimmer's World is concluded to be the best affordable option compared to other gyms.
True Health Fitness Power Point Presentationjtardiff
True Health Fitness Center aims to provide exceptional healthy living options at competitive prices through their marketing plan. Their goals are to provide effective training opportunities and reduce obesity progression. Their strengths include an all-inclusive 24/7 fitness facility, but weaknesses include limited specialized services. Objectives are to target local businesses and corporations to increase annual sales 10% and market saturation quarterly. They will segment markets into corporate wellness programs and individual customers of all ages and interests. Their marketing mix will include equipment, classes, and services. Implementation includes hiring consultants and establishing corporate contracts while evaluating through surveys, audits, and goal achievement.
Financial Corporation wants to acquire Great Western and estimates its enterprise value at $104 million. Great Western has $15 million in long-term debt and $3 million in excess cash. It also has unused licenses worth $4 million but faces $2.5 million in potential litigation costs. With 2 million shares outstanding, the implied takeover price per share is $45 million divided by 2 million shares, or $22.50 per share.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIARohit Digra
This document analyzes Porter's five forces model for the cement industry in India. It finds:
1) High barriers to entry due to capital costs, location requirements near limestone deposits, and competition.
2) Low buyer power as bulk buyers like construction firms have little influence over cement companies.
3) Moderate supplier power as raw materials are crucial but regulated by the government.
4) High competitive rivalry between cement companies fighting for market share through price wars.
5) Low threat of substitutes as no effective replacement exists for cement in construction.
Pidilite Industries is an Indian chemical company that manufactures and markets adhesives, sealants and construction chemicals. Its main brands include Fevicol, Fevistik, Roff and Dr. Fixit. Fevicol is Pidilite's flagship brand and accounts for nearly 50% of the company's revenue. Pidilite has a strong presence in India and also operates internationally. The company has grown steadily due to its focus on quality products and strong brand recognition. Going forward, Pidilite aims to expand its branded products business through acquisitions and relaunching existing brands.
This chapter discusses sustaining reseller partnerships by aligning mutual interests and resources between suppliers and resellers. It addresses strengthening partnerships in stable markets through commitments, training, and coordination. It also covers responding adaptively to incremental changes by adjusting commitments and channels. Finally, it discusses transforming channels during disruptive changes by creating multi-channels, handling relationship transfers, and terminating partnerships appropriately.
Business refers to activities involved in the sale of goods and services for profit. It includes all commercial activities aimed at supplying products or services to consumers for monetary gain. The main goal of business is to earn profit by selling products or services that satisfy customer needs and wants.
Atlantic Computers: A Bundle of Pricing OptionsJasmineDennis
The document discusses four pricing strategies for Atlantic Computers' new "Atlantic Bundle" product, which consists of their new Tronn server and PESA software. The strategies are: 1) status-quo pricing, 2) competition-based pricing, 3) cost-plus pricing, and 4) value-in-use pricing. After reviewing the strategies and conducting a break-even analysis, it is recommended to use value-in-use pricing of $4,200 per bundle. This captures the savings customers realize and has one of the lowest break-even points. Recommendations are also provided for training Atlantic's sales force to sell based on the bundle's value and savings. Potential reactions from main competitor Zink
Kanpur Confectionaries Private Limited (KCPL) is a biscuit manufacturing company that was once successful but is now struggling with increased competition and underproduction. It is considering various options to return to profitability, including accepting a contract manufacturing offer from a competitor or focusing on supplying canteens. The best option is determined to be focusing on canteens as it satisfies the company's objectives of eliminating losses, maintaining brand identity, and adhering to family principles, while also providing opportunity for growth. An action plan is outlined to target premier institutes and increase KCPL's low market share of canteen demand.
This document provides an overview of the Indian IT industry and Tata Consultancy Services (TCS). It discusses the external factors impacting the Indian IT industry through a PESTLE analysis and Porter's Five Forces model. It also analyzes the strengths, weaknesses, opportunities, and threats for the overall IT/ITES industry in India and conducts an internal analysis of TCS, including its resources, capabilities, and strategy. The document aims to provide recommendations to help TCS maintain its leadership position in the growing Indian IT industry.
Porter's Five Forces Model - Analysing Competitontutor2u
Porter's Five Forces model is a popular analytical framework for assessing the nature of competition in a market. This presentation provides an overview of the model.
Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in emerging markets and building long term value in industrial coatings through global partnerships. It intends to provide paints according to market demand and ensure desired levels of quality customer service. Titanium dioxide and petroleum-based raw materials constitute 30-50% of Asian Paints' total manufacturing costs. Asian Paints has efficient supply chain, inventory, and logistics management practices that help reduce costs and increase profit margins relative to competitors. It utilizes information technology systems like SAP and I2 to integrate its supply chain and improve customer satisfaction.
The document discusses Porter's five forces model as it applies to the apparel industry. It analyzes the competitive intensity and profitability of the industry by looking at the barriers to entry, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The summary is:
[1] The apparel industry has high barriers to entry due to economies of scale, significant capital requirements, and intense competition from established brands.
[2] Suppliers have bargaining power when materials are unique or undifferentiated, while buyers wield power in bulk purchases or when many supplier options exist.
[3] Substitute brands pose a threat if switching costs are low based on quality or status.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Zurin Industries is a Switzerland-based company that sells industrial products globally. It focuses on air compressors and industrial components, selling to industries like aerospace, automotive, and transportation. Zurin relies heavily on suppliers for engineering skills and new product development. It faces a major issue where its primary steel supplier Ericsson dramatically increased steel prices without warning. Zurin risks production delays if it cannot find a new supplier quickly. It is considering negotiating with Ericsson for a more gradual price increase or partnering with another supplier like Gordier to increase their production capacity.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
Manzana Insurance's Fruitvale branch is experiencing declining profits due to high turnaround times, uneven workload distribution, rising late renewals, increased renewal losses, inconsistent departmental priorities, and outdated completion time standards. This has allowed competitor Golden Gate to capture more market share by announcing a one-day turnaround time. Recommendations include revising how turnaround time is calculated using mean times rather than outdated standards, balancing workloads, prioritizing renewals, standardizing departmental processes, and potentially automating parts of the underwriting process.
The fitness industry in the Philippines is still growing due to stress and unhealthy lifestyles leading to health issues like obesity and diabetes. There are several trends in the industry for 2010 including an aging population seeking fitness programs, a rise in childhood obesity, increased social networking and home fitness, and more educated fitness professionals. A comparative study found that purchasing home gym equipment may be cheaper than gym memberships in the long run, though group classes are motivating. Based on this, Slimmer's World is concluded to be the best affordable option compared to other gyms.
True Health Fitness Power Point Presentationjtardiff
True Health Fitness Center aims to provide exceptional healthy living options at competitive prices through their marketing plan. Their goals are to provide effective training opportunities and reduce obesity progression. Their strengths include an all-inclusive 24/7 fitness facility, but weaknesses include limited specialized services. Objectives are to target local businesses and corporations to increase annual sales 10% and market saturation quarterly. They will segment markets into corporate wellness programs and individual customers of all ages and interests. Their marketing mix will include equipment, classes, and services. Implementation includes hiring consultants and establishing corporate contracts while evaluating through surveys, audits, and goal achievement.
Market Analysis of Wellness Services in India with specific focus on Ahmadab...Mohanish Shah
The document provides an overview of the wellness industry in India. It discusses key trends driving growth in the industry, including rising awareness of health and personal appearance among consumers. The wellness market in India is estimated at INR 490 billion and comprises segments like beauty/cosmetics, fitness, nutrition, and rejuvenation. Players are diversifying offerings to fuel growth. The government is taking initiatives to stimulate industry growth through policies around training, tourism, and employment generation.
A. Rubber Flooring UK provides various rubber flooring and matting products including rubber flooring tiles, playground safety tiles, rubber matting, and more. The products are made of recycled rubber and are durable, resilient, and provide safety and slip resistance.
B. The website offers information on various product categories and their features like withstanding heavy loads, easy cleanability, and environmental friendliness. Products can be used in industrial, commercial, and domestic applications.
C. Customers are encouraged to visit the website for more details on product ranges and purchasing.
The document summarizes a presentation about upcoming changes in the UAE healthcare system. It notes that there will be a "tsunami of change" with new competition, delivery models like telemedicine, and efforts to control costs like promoting generic drugs and consolidating insurers and providers. It also highlights issues like an oversupply of facilities, incentives for unnecessary diagnostics, high use of expensive branded drugs, a growing burden of chronic diseases, and the need for the insurance market and funding models to evolve to focus on quality and preferred partners.
The Thumbay Group UAE is an international business conglomerate with its head quarters in Ajman, United Arab Emirates.
Venturing into new avenues of service with missionary zeal, the Thumbay Group has over the past decade spread its wings of excellence in various fields of social and business endeavours. What started in 1998 with the establishment of the Thumbay Group at Ajman, UAE by its founder, a visionary and third generation entrepreneur from India, Mr. Thumbay Moideen, blossomed into a diversified group with operations in Education, Healthcare, Medical Research, Diagnostics, Retail Pharmacy, Health Communication, Retail Opticals, Wellness, Nutrition Stores, Hospitality, Real Estate, Publishing,Trading, Marketing& Distribution.
The GMC Chain of Hospitals, the constituent teaching hospitals of Gulf Medical University, is one of the largest healthcare services provider in U.A.E serving patients from more than 175 countries. Similarly, Gulf Medical University attracts a student cohort of over 67 nationalities and faculty and staff from over 22 countries.
Apart from being an acknowledged leader in the health sector, Thumbay Group operates a reputed pharmacy chain, diagnostic centres, multi-brand retail outlets, world-class wellness centres, a prestigious chain of coffee shoppes, popular health & lifestyle publication, to name a few. An academic and entrepreneurial powerhouse, the Thumbay Group takes its strength from an empowered and loyal employee group exceeding two thousand and two-hundred people.
Today, the Thumbay Group is a symbol for superior service, quality and innovation.
Is the run way safe? HIV-AIDS Effects on Young Athletes in AfricaVusumuzi Mlilo
In Zimbabwe, many youths cannot pursue their sporting careers because of lack of resources but this has been complicated by the HIV & AIDS pandemic. All children are affected one way or the other. The child becomes a bread winner or cares for the terminally ill, or is already infected and struggles with their own health. Most girls fall into the same tarp of trying to earn a living through prostitution. Sporting clubs are faced with this phenomena, lack of sponsorship complicates issues because the clubs cannot intervene to provide a safe alternative.
East African Breweries Limited (EABL) is presenting on their HIV and AIDS workplace policy and peer education program. EABL established their first HIV case in 1996 and began formulating a policy in 2002 which was integrated into a total wellness program by 2007. The policy aims to reduce stigma through non-discrimination, confidentiality, and providing antiretroviral drugs for life. Lessons learned include reduced stigma, high participation in peer activities and voluntary counseling and testing, and a healthier workforce and their families. The presentation advises other workplaces to formulate similar policies, involve management and employees, and extend the policies to cover employees' family members.
1) Health Dept. is a new fitness club in London that breaks the mold by operating on a small, individualized scale rather than a large commercial one.
2) The club focuses intensely on clients' overall wellness through lifestyle assessments, nutrition guidance, and personal training in a tranquil, non-clinical environment.
3) Clients receive highly customized programs and support from specialists in areas like strength training, rehabilitation, and nutrition to achieve their health goals.
The fitness equipment market in India was estimated to be worth INR XX billion in 2008 and is expected to reach INR YY billion by 2012, growing at an annual rate of a%. The market consists of home and institutional segments, with cardiovascular and weight training equipment as the key types. Drivers of growth include increasing health consciousness, demand from companies, and foreign fitness chain entries. Challenges are lack of R&D, consumer confidence in Indian brands, and limited residential space. Major trends are health chains entering equipment retail and new distribution channels emerging. The market is dominated by foreign brands like A, B, and C that use Indian partners for distribution.
The fitness equipment industry in India is growing rapidly at around 50% annually and is estimated to reach 63.3 billion rupees by 2012. The key segments are home equipment like treadmills and exercise bikes, and institutional equipment purchased by gyms and corporations. While lack of R&D and consumer confidence in domestic brands pose challenges, drivers of growth include increasing health awareness, demand from companies, and expansion of foreign fitness chains in India.
This document provides information about Talwalkars H!Fi, a chain of health and fitness clubs in India. Some key points:
- Talwalkars H!Fi has over 150 clubs across 80 cities and was founded in 1932.
- The fitness industry in India is growing and worth around 800 crores annually.
- Talwalkars aims to make fitness affordable and fun for Indians through innovations like their proposed SimRyder cycling machines, which integrate gaming elements to motivate users.
- SimRyder would allow indoor cycling workouts at home or in gyms through virtual racing and terrain simulations on a stationary bike. This is intended to address complaints that regular indoor cycling classes can become boring.
Goqii SWOT a small study on GOQii wearable brand Nihit Gandhi
The document discusses the wearable device market in India. It notes that fitness bands are driving the wearable market in India, with 400,000 units sold in Q1 2016 alone. GOQii accounted for 18.1% of fitness band sales during this period, equivalent to approximately 63,495 units. With an average bill value of Rs. 2,000 per user, GOQii's estimated annual revenue from India is Rs. 50.79 crore. The document also outlines GOQii's strengths like affordable pricing and health services, and weaknesses such as a lack of offline distribution and personal exercise content.
Cardio Revolution - Alternative Cardio ProductsStar Trac
Cardio equipment sales, particularly treadmills and ellipticals, are significantly outpacing other types of equipment. A new category of "Alternative Motion" cardio equipment has emerged that combines the benefits of treadmills and ellipticals. The document recommends that fitness facilities consider replacing lesser used equipment with Alternative Motion machines to refresh their offerings and introduce clients to the emerging trend.
Sport for development can promote social development through education, health initiatives, and life skills training. It can also increase grassroots participation in sports. Vocational education in sports is needed to fill the growing demand for skilled fitness trainers and professionals in the wellness industry. The Indian wellness industry is estimated to grow rapidly at 20% annually to $1.25 billion by 2024, with fitness constituting over 20% of the market. However, there is a lack of reliable skills training and universal accreditation in the sector, which affects quality and safety. Educational institutions can help address talent shortages by developing accredited wellness education and training programs.
The document summarizes new products introduced in the Indian market, including a non-motorized treadmill, massage chair, air protection mask, smartphone, and the latest Android 10 operating system update. It provides details on specifications, features and benefits of each product. The treadmill uses multidrive technology and allows natural running without motorized speed control. The massage chair has a single column motor for height adjustment. The mask and smartphone aim to protect from air pollution and provide flagship specs respectively. Android 10 focuses on privacy, navigation and user experience improvements over the previous version.
This document summarizes Shayamal Vallabhjee's background and vision for HEAL, a sports medicine business in India. Shayamal is a sports scientist and bio-mechanist with experience working with international sports teams. HEAL's vision is to revolutionize physiotherapy and exercise science in India through excellent patient care and cutting-edge technology. HEAL currently operates clinics in Khar and Colaba that provide services like physiotherapy and strength training. The business is backed by leaders in sports and business like Parth Jindal, Mahesh Bhupathi, and Jaspal Bindra.
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2. Executive Summary
Estimated worth INR 12.5 bn IN 2008; Expected to reach INR 63.3 bn by 2012
Annual growth rate of 50%
Market Key segments : Home segment and Institutional segment
Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment
Drivers: Challenges:
Indians becoming health and fitness Lack of R&D facilities in India
Drivers &
Drivers & conscious Lack of consumer confidence in Indian
Lack of consumer confidence in Indian
Growing demand from companies equipments
Challenges
Entry of foreign fitness chains/clubs Lack of good fitness trainers
Reduction in prices and import duties Lack of space in residential complexes
Real Estate boom
Health chains enter equipment retailing market
Trends Emergence of new distribution channels
Introduction of innovative products
p
Market is dominated by foreign brands like Precor, Cybex, Nautilus
Foreign equipment brands have distribution tie ups with Indian companies
Competition A large number of importers and small players compete for a share in the Indian fitness
A large number of importers and small players compete for a share in the Indian fitness
equipment industry
FITNESS EQUIPMENT MARKET – INDIA.PPT 2
4. Fitness equipment industry has a huge growth potential as only
a fraction of urban India practices workout regularly
Overview Market Size and Growth
•Fitness equipment market worth INR 12.5 bn INR bn
in 2008 100
•Fitness equipments can be classified as – 63.3
+50%
Cardiovascular Equipments: Treadmills, 50 42.2
Stationary bicycles, Stair climbers, Rowing 28.1
18.8
machines, Elliptical cross trainers
machines, Elliptical cross‐trainers 8.3
83 12.5
5.6
56
Weight Training Equipment: Weight lifting 0
machines, barbells , various types of benches bars 2006 2007 2008 2009 2010 2011 2012
and racks
•Industry has huge growth potential as only
Industry has huge growth potential as only Segment share
1.5% of the urban Indian population regularly
Home segment
practices workout
24%
•Demand for fitness equipment is attracting
companies from
76%
Institutional segment
FITNESS EQUIPMENT MARKET – INDIA.PPT 4
5. Institutional sale is the largest segment; Treadmill is the most
popular fitness equipment
End – User segment
Residential
Residential Institutional
• Sold to individuals who prefer working • Bulk of equipments sold to health clubs/gyms and
out/exercising at home due to paucity of time or corporate houses
convenience • Equipments used by institutions are more sturdily
• Equipments used for residential purpose are
used for residential purpose are built and expensive compared to those used at home
built and expensive compared to those used at home
generally built with lighter materials • Quality is the prime consideration and buyers are
• Cost is the prime factor while making the buying ready to pay premium for better quality and
decision technologically advanced products
Top 3 Equipment in Home Segment Top 3 Equipment in Institutional Segment
Approx. Cost Approx. Cost
Treadmills
T d ill INR 35k – 0.15 mn
INR 35k 0 15 Treadmills
T d ill INR 0.2 – 0.6 mn
INR 0 2 0 6
Exercise Bikes INR 4k‐40k Dumbbells and Plates INR 14 ‐275 per kg
Mini Multi‐Gym INR 18k ‐0.10 mn Plate Loaded Fitness Equipment INR 26k‐0.45 mn
Note: Equipment prices are indicative
FITNESS EQUIPMENT MARKET – INDIA.PPT 5
7. Drivers & Challenges
Challenges
Drivers
Lack of R&D Facilities in India
Lack of R&D Facilities in India
Indian becoming Health and
Fitness Conscious
Lack of Consumer Confidence in
Growing Demand from Indian Equipments
Companies
C i
Lack of Good Fitness Trainers
Entry of Foreign Fitness Chains/
Clubs
Lack of Space in Residential
p
Reduction in Prices and Import Complexes
Duties
Real Estate Boom
R lE B
FITNESS EQUIPMENT MARKET – INDIA.PPT 7
8. Increasing health consciousness and demand from corporate
houses has spurred the industry growth
Indians becoming Health and Fitness Conscious Impact
• Rapid urbanization and changing lifestyle is making Indians health and fitness conscious
Urban Indian consumer spends about 6% of his income on health and fitness
Percentage of urban population In India working our regularly is still much below the global standards
Urban population working out regularly Type of Physical Activities Undertaken by Indians
20 17.5% Walking 84%
10 Physical workout / Aerobics
y 19%
1.5% Jogging/running 12%
0
Global Average India Yoga Walking
16%
Weight Training 5%
Cycling 5%
• Part of Indian population born after 1985, comprising of children and working singles, is
expected to drive the demand for fitness equipments in India
Growing Demand from Companies Impact
• I di I i
India Inc. is realizing the importance of employee fitness
li i th i t f l fit
• Big corporate houses are opting for an in‐house fitness centres
Companies like Wipro, GE, Airtel have established modern gyms in their work places
• Many companies provide allowance for the gym membership
• S ll
Small enterprises with less than 50 employees opt for a corporate rate at local health clubs
i i hl h 50 l f l lh l h l b
FITNESS EQUIPMENT MARKET – INDIA.PPT 8
9. Entry of foreign fitness chains and reduction in import duties to
increase the demand for fitness equipment
Entry of Foreign Fitness Chains/Clubs Impact
• Entry of foreign fitness chains in India has increased the demand for fitness equipment
Fitness Chain India Strategy
gy
Gold gym •Gold Gym has 18 gym facilities in various cities
•It plans to expand its operations using franchise route
Snap Fitness • Snap Fitness plans to open 250 gym clubs in tier‐I and II cities in India
Fitness One • Fitness One also proposes to have 150 centres
Fitness First • Fitness First plans to invest INR 2 bn by 2010 to roll out 15 large‐format gyms
Reduction in Prices and Import Duties Impact
• Reduction in import duties over a period is encouraging for the fitness equipment importers
• Fitness equipments can be imported at a low prices, thus making it more affordable
Import duty Reduction in Prices for Motorized Treadmill
INR
100
56% 100,000
60,000
50 36% 25% 50,000 20,000
0 0
1998 2005 2008 1995 2005
FITNESS EQUIPMENT MARKET – INDIA.PPT 9
10. Real estate boom promoting the health and fitness industry
Real Estate Boom Impact
• Every prestigious real estate project aims to give value for money by providing health club
facilities
• The realty boom has resulted in exponential growth for the fitness equipment industry
• More and more gyms are coming up not only in residential complexes but also various malls in
India
Fitness First opened a gym in Ambience mall in Gurgaon
F t re Gro p has tied p ith Tal alkars Better Val e to offer fitness destinations in shopping mall The
Future Group has tied‐up with Talwalkars Better Value to offer fitness destinations in shopping mall. The
50:50 joint venture is called Talwalkars Pantaloon Fitness
FITNESS EQUIPMENT MARKET – INDIA.PPT 10
11. Domestic manufacturers face issues like lack of R&D facilities
and consumer confidence in Indian equipments
Lack of R&D facilities in India Impact
• Technological innovation and introduction of new products is a must for fitness equipment
manufactures
• However, Indian manufacturers lack such research and development facilities in the area of
fitness equipment
• Developing and sourcing technology that has accurate biomechanics is big hurdle for Indian
players
Lack of consumer confidence in equipments manufactures in India Impact
• Indian manufacturers tend to compromise on quality in order to keep the price low
Indian manufacturers tend to compromise on quality in order to keep the price low
• Many consumers lack confidence in Indian fitness equipment and prefer to use imported fitness
equipments which are superior in quality
• Hence fitness equipments manufactured by Indian manufacturers find it difficult to compete
q p y
with fitness equipments manufactured by international brands
FITNESS EQUIPMENT MARKET – INDIA.PPT 11
12. Lack of good trainers and space constraint in residential
apartments hampering the growth of market
Lack of good fitness trainers Impact
• India does not produce knowledgeable certified trainers through any of the mainstream
educational institutions
Nutritionists and physiotherapists are not job‐ready when they come out of college
• Fitness equipment distributors have to build a relationship with the trainers of health clubs/
corporate gyms as they influence the equipment buying decision of the owner
• Lack of knowledge among trainers about latest trends and products in fitness equipment
market hamper the growth of the institutional sales segment
market hamper the growth of the institutional sales segment
Lack of space in residential complexes Impact
• With the rise in real estate prices in India, very few people can afford to buy big apartment/flat
•AAverage size of an Indian house is 494 sq. feet in rural areas and 504 sq. feet in urban areas
i f I di h i 494 f i l d 504 f i b
• Small apartments leave very little or no space for installing a tread mill or a home gym
Household with less than 100 sq. ft. per person
60 55.0% 56.0%
55 0% 56 0%
46.0%
38.5%
40
Urban
20 Rural
0
1953-54 2006-07
FITNESS EQUIPMENT MARKET – INDIA.PPT 12
14. Key Trends
Health Chains enter Equipment
Health Chains enter Equipment
Retailing Market
Trends
Introduction of Innovative Emergence of New Distribution
Products
P d t Channels
Ch l
FITNESS EQUIPMENT MARKET – INDIA.PPT 14
15. Leading fitness chains are moving into equipment retailing; New
distribution channels have emerged in the market
Health Chains enter Equipment Retailing
• Leading health club chains are moving towards equipment retailing
• Fitness One, a health club, is all set to foray into fitness equipment retailing Brand
The company will sell equipment from Precor of the US and its in‐house brand ‘Propel Fitness’ capitalization
The company will outsource the manufacturing of Propel Fitness equipment to Taiwan and Korea and increase in
• Talwalkar, Indian Fitness chain, plans to sell fitness equipments by opening store in shopping competition
malls
C
Company plans to open 50 ‘Talwalkars Fit & Active’ stores in shopping malls across the country by 2010
l t 50 ‘T l lk Fit & A ti ’ t i h i ll th t b 2010
Emergence of New Distribution Channels
• With the advent of cable television and internet, tele‐shopping and online shopping have
emerged as new distribution channels in fitness industry Channels
• People prefer buying fitness equipments online as it allows product comparisons, saves time evolving beyond
and convenient brick and
• Tele‐shopping networks sell home fitness equipments through tele‐marketing mortar
Abdominal exerciser is a popular fitness equipment sold through tele‐marketing
FITNESS EQUIPMENT MARKET – INDIA.PPT 15
16. Manufacturers are launching new and innovative products
Introduction of Innovative Products
• Manufacturers enhancing the existing products with new features like Equipment
giving entertainment options in equipment
giving entertainment options in equipment manufacturers
f t
• Cardio machines with build in LCD TV screens, iPod connectivity and going beyond
Enhancing existing mobile phone chargers are available in market basic
products Technogym’s has launched treadmill with an integrated TV and radio equipments
• New concept of time efficient machines which enables user to spend
p p
less time to remain fit as compared with conventional machines
• Singapore‐based company, OSIM and Indian manufacturer Proline
Singapore based company, OSIM and Indian manufacturer Proline
fitness have launched massage chairs for the Indian market
Introduction of new These are pre‐programmed massage chairs which simulate the experience of a
live massage
products
• Power Plate International has tied‐up with Hero Motors Ltd to
introduce premium vibration devices in the Indian market
i d i ib i d i i h I di k
Company has opened Power Plate Studios at The Club, Mumbai and Asian
Roots, Delhi
FITNESS EQUIPMENT MARKET – INDIA.PPT 16
18. Franchisee route is preferred market entry route for foreign
players
• Majority of the high end fitness equipment (treadmills, arc trainers etc) sold in India are imported
• American fitness equipment brands are more popular in India
• Most of the American and European manufacturers have fabrication units in China and Taiwan
• Domestic manufacturers lack R&D facilities and compromise on quality in order to reduce prices
f l k f l d l d d
• Domestic fitness equipments are available at half the price any foreign brands
Government FDI • Indian government allows 51% FDI in single‐brand retail and 100% FDI in wholesale cash &
policy
li carry operations
carry operations
• Indian government is considering allowing foreign direct investment (FDI) to take a 49%
stake in multi‐brand retailers
• Foreign players market their products through distributors/importers in India
Franchisee Route
Franchisee Route • Foreign company can appoint a master licensee to market and distribute their brands
Foreign company can appoint a master licensee to market and distribute their brands
• Master licensee in turn appoints sub‐dealers to distribute the brand in India
Sell directly to
Appoint end‐users
Foreign Players
Foreign Players Authorized
Authorized
Distributor
Appoint sub
dealers
FITNESS EQUIPMENT MARKET – INDIA.PPT 18
19. Foreign Players (1/2)
Foreign Player Products India Strategy
Accell Fitness Tread mills, cycles, muscle • It has appointed Fitline as its marketing partner in India
trainers, Ellipticals and Rowers • Accell Fitness is looking for growth in Tier I and II cities in
India
I di
Body Solid Home gyms, functional trainers, • Body solid has a tie‐up with Proline fitness for distribution in
free weight systems, free weight India
machines, benches and racks,
weights and dumbbells
weights and dumbbells
Cybex Treadmills, cross trainers, • Cybex is distributing its products in India through FitLine
exercise bikes and various plate • Cybex is introducing latest technology products in India based
loaded equipment on its expertise in biomechanics, ergonomics and physiology
Horizon Fitness Treadmills, Elliptical Trainers, • Horizon Fitness distribute its products in India through Proline
Exercise Bikes, Ascent Trainer fitness
Life fitness Treadmills, elliptical cross
p • Life fitness has tied up Cardio Fitness for distribution
p
trainers, exercise bikes, summit • It has a tied up with HDFC Bank to offer finance loan to
trainers, home gyms and racks consumers upto INR 0.5 mn for buying ‘Life’ fitness
equipment
• It is now planning to set up six company‐owned ‘Celebrate
Life’ showrooms in India at an investment of INR 100 mn
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 19
20. Foreign Players (1/2)
Foreign Player Products India Strategy
Precor Cycles, Stretch trainer, strength • Precor has appointed Gympac as its sole marketing partner in
systems, Treadmills, Elliptical India
Cross trainers and climbers
Cross trainers and climbers •AApart form hotels and fitness clubs Precor is targeting
f h l d fi l b P i i
companies, which are setting up in‐house fitness centers
Nautilus Cycles, stepper, climber, • Nautilus has been awarded an over INR 50 million by
treadmills , dumbbells ,home Talwalkars, India's largest chain of health centers
gyms, ellipticals and benches
gyms ellipticals and benches • In India for its Bowflex range it has appointed Ace Sporting &
di f i fl i h i d S i &
Fitness for distribution
VibroGym Vibration machine based fitness • It has a distribution tie up with Trinity Healthcare Pvt Ltd
equipments • Launched two variants of the equipment ‐ 'VibroGym
Professional‘ and 'VibroGym Domestic‘
f ‘ ‘
• Recently sold its equipment to Bodyline gym in Bangalore
Vision Fitness Treadmills, Elliptical Trainers, • Vision Fitness has appointed Proline to distribute its products
cycles, Cardio and strength
products
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 20
21. Domestic Players
Indian Player Products Business Outlook
Asian Sports & Vibratory Belts , Home Gym, • The company also manufactures equipment custom built as per
Enterprises Abdominal Machine, client requirement
Motorised Jogger , climbers
Motorised Jogger climbers • Th
The company is an authorized distributor of Cosco, Jonex, Silver,
i h i d di ib fC J Sil
and stair steppers Eastern Shoes, B.D.M., Champs, Sunny and Self
• Its customers include, government., corporate offices, heritage
hotels, big resorts reputed schools and colleges
Jerai Fitness
i i Plate loaded equipment,
l l d d i • It manufactures most extensive line of free‐weight and multi‐station
f i li ff i h d li i
Pvt. Ltd cardio equipment ,racks and exercise equipment in the industry
benches • Plans to introduce innovative products on a continuing basis
National Sports Weight lifting bars and • Manufactures custom built product according to client specifications
weight lifting plates
f
TI Cycles Treadmill, steppers and • Plans to launch an exclusive retail stores to sell fitness equipment
ellipticals • TI Cycles plans to offer financing schemes to customers and has tied
up with various firms
Other domestic manufacturers include Advansys, Bullworker Enterprises
Domestic manufacturers are involved only in low‐end fitness equipments
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 21
22. Distributors (1/3)
Indian Distributor Overview Foreign Tie‐ups
Ace Sporting & • Product range includes home gyms, treadmills, dumbbells, • Bowflex
Fitness climbers and various accessories
• Th
The company is based in Delhi the company distributes its
i b d i D lhi th di t ib t it
products through various sub‐dealers and organized retail
chains like Hometown and Homestop
Acme Fitness • Product range includes Cardio‐vascular equipments, • True Fitness, BH Fitness, Tuff
strength equipments and accessories
strength equipments and accessories Stuff, PaceMaster , Body‐
Stuff PaceMaster Body
• It has nation wide presence with centers in Chennai, Pune, Solid, Lexco, Octane Fitness,
Mumbai, Bangalore, Delhi, Cochin, Kolkatta and Coimbatore Concept2 , WaterRower
Cardio Fitness • It deals in treadmills, climbers, exercise bikes ,elliptical cross • Hammer Strength
trainers and plate loaded equipment
trainers and plate loaded equipment
• Cardio Fitness is based in Delhi with branches in Mumbai,
Hyderabad, Bangalore and Chennai
Cardiomed • Deals in Cardio Equipments, Strength Training, Functional • FreeMotion, Keyton, Jacobs
Training ,Sauna & Steam
Training Sauna & Steam Ladder, Pro court, and BSW
Ladder Pro court and BSW
• Cardiomed is based in Delhi with branches in Mumbai,
Bangalore, Hyderabad and Kerala
After sales service and geographical coverage of the distributors are the differentiating factor in this industry
After sales service and geographical coverage of the distributors are the differentiating factor in this industry
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 22
23. Distributors (2/3)
Indian Distributor Overview Foreign Tie‐ups
Gympac • Company deals in Elliptical cross trainers, treadmills, cycles, • Precor ,Hur and Inflight
strength systems
•GGympac is based in Chennai with branch offices in
i b d i Ch i ith b h ffi i
Bangalore, New Delhi, Pune, Hyderabad, Kochi and
Chandigarh
• The company has sales and after‐sales teams in all major
cities
cities
• In addition to hotels, fitness clubs and high‐net worth
individuals, Gympac is targeting companies, which are
setting up in‐house fitness centers
Grand Slam Fitness
Grand Slam Fitness • It has 70 exclusive fitness stores across India
It has 70 exclusive fitness stores across India • SportsArt Fitness Kettler and
SportsArt Fitness, Kettler and
• The company is planning to expand to 200 stores in the next Turbuster
two years
M.K. Marketing • The company deals in treadmills, ellipticals, rowers, strength • Maxfit, California fitness,
training equipment and various accessories
training equipment and various accessories sportop
• The company is based in Hyderabad
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 23
24. Distributors (3/3)
Indian Distributor Overview Foreign Tie‐ups
Proline Fitness • Company deals in Home gyms , bikes, ellipticals, treadmills • Horizon Fitness, Vision
and strength equipment Fitness, Matrix, Body Solid,
• P li Fit
Proline Fitness has a pan India presence with 58 exclusive
h I di ith 58 l i Johnson Health Tech. Co. Ltd
Johnson Health Tech Co Ltd
showrooms in over 35 cities with an effective and efficient
after sales back up
• Company plans to set up two stores in Sri Lanka
• The company plans to increase its presence in tier I and II
The company plans to increase its presence in tier I and II
cities
Stayfit • Product range includes Treadmills, bikes, Elliptical Cross • Icon Health & Fitness
Trainers, Steppers, Rowing machines, Multi gyms, Benches,
Massagers, Fitness accessories
Massagers Fitness accessories
• Stayfit is based in Bangalore and provides nation wide after
sales support
Trinity Healthcare • Trinity Healthcare deals in vibration machine based fitness • Vibrogym
equipment
• The company is expanding its business to West Asia and
South East Asia
• It has opened shops in Bangalore and Mumbai and plans to
p p
open a shop in Delhi
Note: This list is not exhaustive
FITNESS EQUIPMENT MARKET – INDIA.PPT 24
26. Key Developments
Date Development
14 ‐ Nov ‐ 2008 Cardio Fitness India Pvt Ltd, a fitness equipment company based in Delhi, is planning to increase its
retail outlets from the existing six to 30 with an investment of INR 200 mn in the next two years. The
company has tie‐ups with 16 global manufacturers, including Life Fitness of the US
31‐ Oct ‐ 2008 JMD Ltd, real estate developer, has partnered with Celebrity Fitness India Pvt Ltd for its retail mall ‐
JMD Regent Arcade on MG Road in Gurgaon. Celebrity Fitness will offer fitness solutions through
professional personal trainers, gym equipment and spa.
25 Sep
25 ‐Sep ‐ 2008 Gym and fitness training to equipment retailing company, FitnessOne, is now working on establishing
y g q p g p y, , g g
large‐format sports centres, where the company will extend functional fitness training to
sportspersons apart from fitness freaks
12 ‐Sep ‐ 2008 TI Cycles of India, part of the Murugappa Group, as part of its retail expansion plan intends to open
120 exclusive stores across the country , stores would be a one‐stop premium stores for all bicycling,
fitness equipment, sports and infant products
fitness equipment sports and infant products
24 ‐June ‐2008 Singapore‐based OSIM International Ltd is planning to set up another 100 exclusive brand outlets in
India as it is eyeing a six‐fold increase in turnover for its Indian arm in the next four years. Its product
portfolio includes foot reflexology products, handheld massagers, eye care massagers; foot massager
is the biggest contributor to its revenue.
FITNESS EQUIPMENT MARKET – INDIA.PPT 26
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